Tsiku lina, ndege ina. Monga woyang'anira malonda ku Rearden Commerce, yoyambira ku Foster City, California, Mike Lawrence amawuluka mailosi 100,000 pachaka koma akuvomereza kuti kuyambira kugwa kwachuma, ulendo wake ukuwunikiridwa kwambiri. "Osati kwambiri ngati ndikufunika kupita kumzinda wina kumsonkhano, koma ndikuwonetsetsa kuti ndasankha mtengo wotsika kwambiri m'madera onse oyenda - ndege, galimoto, hotelo, malo odyera, oimika magalimoto. Zonse zikufunika tsopano,” akutero.
Komabe Mr Lawrence amaonetsetsa kuti asankha ndege yomweyo ngati nkotheka. "Mapulogalamu owuluka pafupipafupi akhala ofunikira kwambiri pakusankha kwanga. Ndi Alaska Airlines, kukhala kwanga kwa Golide kumatanthauza kuti nthawi zambiri ndimakwezedwa kupita ku kalasi yoyamba, mipando yabwino ngati sichoncho, kukwera, mailosi awiri - ngakhale nditakhala kumbuyo.
Ngati muli ndi mwayi wokhalabe pantchito ndi abwana anu omwe akufuna kukulipirani ndege, sipanakhalepo nthawi yabwino yoti muziuluka pafupipafupi ngati ndege zokhala ndi zopanikizika zimadula mtunda wofunikira ndi mapulogalamu awo okhulupilika kuti awombole maulendo aulere kapena kuwirikiza kawiri mailosi omwe amawerengedwa ku "elite" udindo.
Koma palinso chifukwa china: maulendo owuluka pafupipafupi amakhala ochulukirapo pamasamba owerengera ngati ngongole, mpaka atawomboledwa. Chifukwa chake, ndizosadabwitsa kuti onyamula akupereka mipando yowulukira pafupipafupi kuposa kale. Ku Delta, ndege yaikulu kwambiri padziko lonse lapansi, chiwerengero cha mailosi omwe makasitomala amapeza pachaka pazaka zitatu zapitazi chakula ndi 25 peresenti, akutero Jeff Robertson, wachiwiri kwa pulezidenti wa mapulogalamu okhulupilika.
A Robertson ali kumbuyo mwina kukwezedwa kwakukulu kwachilimwechi. Mpaka kumapeto kwa chaka chino, okwera atha kupeza maulendo apaulendo owirikiza kawiri pamaulendo onse a Delta ndi Northwest komanso m'magulu onse a ntchito. Oyendetsa ndege ayenera kukhala ndi kirediti kadi ya Delta SkyMiles kuti alandire bonasi mailosi, koma matikiti sayenera kulipitsidwa ku khadi.
Ndege zina, kuphatikizapo American, United, Qantas ndi Jet Airways zakhala zikupereka ndalama zatsopano kwa mamembala a mapulogalamu awo okhulupilika.
Kodi njirayo ikugwira ntchito? Pali umboni wina woti apaulendo akugwiritsa ntchito mailosi tsopano chifukwa alibe ndalama - kapena chifukwa amayembekeza kuti ndege zomwe zili ndi vuto ziwonjezere malipiro m'miyezi ikubwerayi.
Koma pakugwa kwachuma uku, phindu lenileni kumakampani a ndege zamapulogalamu okhulupilika kwagona pakutha kwawo kupanga ndalama osati kukhulupirika. "Mapulogalamu owuluka pafupipafupi sakuthandizanso kulimbikitsa kukhulupirika paokha, koma kupereka ndalama zowonjezera, makamaka pogulitsa makilomita ambiri kumabanki opereka makhadi," atero a Jay Sorensen, wamkulu wakale wa Midwest Airlines komanso pulezidenti wa IdeaWorks. olimba.
Ku Delta yekha, Bambo Robertson akunena kuti mapulogalamu a SkyMiles ndi WorldPerks akuyembekezeka kupanga ndalama zoposa $ 2B mu ndalama mu 2009. United ndi Continental aliyense adakweza ndalama chaka chatha kuchokera ku malonda amtsogolo a mailosi kwa bwenzi lawo la khadi, JPMorgan Chase.
"Nthawi zovuta zachuma zalimbikitsa ndege kudalira kukhutitsidwa kwakanthawi kochepa," atero a Sorensen, omwe akuganiza kuti chidaliro cha Investor akabweza ena mwa ndege zazikuluzikulu amayesa kugulitsa mapulogalamu awo.
Mpaka nthawi imeneyo, onyamula ena akuyesera kuti apeze ndalama zowonjezera kuchokera kwa makasitomala okhulupirika kudzera mumalipiro a chithandizo choyambirira, monga kuyang'anira chitetezo chachangu, kukweza komanso kukonza matikiti opereka mphoto.
"Chotsatira chokhalitsa cha kuchepa kwachuma chidzakhala chindapusa chomwe tsopano chikugwirizana ndi mapulogalamu okhulupilika," akutero Tim Winship, wofalitsa tsamba la FrequentFlier. "Ndege zimawakakamiza kuti ayesetse kupeza ndalama zomwe zikuchepa, ndipo sizidzachotsedwa mtsogolomu."
"Kunena zoona, ndi ndalama zonse zatsopano komanso mphamvu zochepa komanso zosintha zochepa zomwe zimapezeka tsiku lililonse, ndingakhale wokondwa kusunga zinthu zomwe zili," akutero Mike Lawrence, pamene akukonzekera ulendo wake wotsatira. "Ndi chikhumbo chopunduka, koma ndi zonse zomwe zikuchitika paulendo masiku ano, ndikuwona ngati gawo lalikulu patsogolo."
