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Kukwaniritsa uku ndi gawo la Destination Marketing Accreditation Programme (DMAP), yomwe imagwira ntchito ngati chizindikiritso cha mabungwe otsatsa komwe akupita kuti ayeze ubwino ndi ukatswiri. Kuvomerezeka kumabwera patatha chaka chimodzi AlUla atalowa nawo bwino ku Destinations International ngati gulu loyamba kuchokera ku Middle East.
Chiyambireni kutsegula zitseko zake kwa alendo zaka zinayi zapitazo, AlUla yadzikhazikitsa yokha ngati imodzi mwa malo ofunika kwambiri okopa alendo mu Ufumu wa Saudi Arabia, makamaka ndi kukhazikitsidwa kwa kalendala ya zochitika za chaka chonse ndi kupereka njira zabwino zovomerezeka zochereza alendo.
Kupambana kwa AlUla pakuvomerezeka uku ndi umboni wa kupita patsogolo kwake pakukwaniritsa masomphenya ake okonzanso mawonekedwe a zokopa alendo padziko lonse lapansi potengera kupanga chuma chokhazikika chomwe cholinga chake ndi kupindulitsa anthu amderalo.
Chief Tourism Officer ku Royal Commission for AlUla, a Philip Jones, adati, "Kumaliza Destination Marketing Accreditation Programme ndichinthu chofunikira kwambiri kwa AlUla. Timayesetsa kupititsa patsogolo ntchito zokopa alendo za AlUla komanso zachilengedwe kuti zikhale zapamwamba kwambiri. ”
Jones anawonjezera kuti, "Kuvomerezeka uku kukutsimikiziranso kudzipereka kwathu pakuonetsetsa kuti tikuyenda bwino kwambiri komwe tikupita ndikulimbitsa chikhulupiriro pakati pa alendo, okhudzidwa, ndi othandizana nawo. Tikukhulupirira kuti kukhala m'gulu la Destinations International, komwe kuli njira zabwino kwambiri, kudzatithandiza kugawana njira yathu yapadera ndi dziko lapansi ndikuwunikira zonse zomwe zimapangitsa AlUla kukhala amodzi mwamalo otsogola kwambiri padziko lonse lapansi masiku ano."
Kuti mupeze chivomerezo cha Destination Marketing, miyezo yopitilira zana m'magawo kuphatikiza ulamuliro, kutenga nawo mbali, kasamalidwe kazachuma, ndi chitukuko cha kopita ziyenera kukwaniritsidwa.
Miyezo iyi imayikidwa ndi komiti yodziyimira payokha ya akatswiri amakampani omwe akuyimira mabungwe osiyanasiyana komwe akupita ndipo amasinthidwa nthawi ndi nthawi kuti awonetse kusinthika kwa machitidwe abwino m'gawoli.
Kupambana kumeneku kumawonjezera pamndandanda wa mphotho zapamwamba zomwe AlUla walandira posachedwa. M'mwezi wa Meyi, panthawi ya World Travel Awards Middle East, AlUla adadziwika ngati projekiti yotsogola yokopa alendo ku Middle East kwa chaka chachiwiri motsatizana. Kuonjezera apo, idatchedwanso chikondwerero chotsogola ndi malo opita ku Middle East ndipo idalandira mphoto ya polojekiti yabwino kwambiri yoyendera chikhalidwe chaupainiya mu Ufumu wa 2024. Bungwe la Royal Commission for AlUla linalandiranso nyenyezi 5 chifukwa cha kupambana kwa bungwe kuchokera ku European Foundation for Quality Management ndi Mphotho Yabwino Kwambiri kuchokera ku Middle East Facility Management Association.
AlUla ikupitilizabe kudzikhazikitsa ngati malo otsogola otsogola, odziwika ndi kulandira mphotho zapamwamba m'magawo ndi padziko lonse lapansi ndikulonjeza alendo ake mwayi wapadera komanso wozama wa zaluso, chikhalidwe, chilengedwe, thanzi, komanso zochitika zosangalatsa.
