Kuyandikira Makasitomala pa LinkedIn ngati Wojambula

August 13, 2020
by Linda Hohnholz
8 min yowerengedwa

LinkedIn ndi njira yosagwiritsidwa ntchito bwino ikafika pofikira makasitomala ngati wojambula. Mu kalozerayu, tikukuuzani momwe mungachitire izi. 

ndi miliyoni 303 ogwiritsa ntchito mwezi uliwonse, LinkedIn yakhala imodzi mwamapulatifomu abwino kwambiri a akatswiri. Kutsatsa luso lanu lojambula pa LinkedIn mwina kungakhale chinthu chabwino kwambiri chomwe mungachite kuti mulumikizane ndi omwe angakhale kasitomala pa LinkedIn.

Sizikunena kuti mbiri yanu ya LinkedIn ikhoza kukhala ngati yanu wojambula ayambiranso pankhani yokopa makasitomala. 

Koma muyenera kuchita zambiri kuposa kungokhala ndi mbiri ya Linkedin ndi 'kukhala komweko'. Gawo loyamba ndikukonza mbiri yanu. 

Tiyeni tiyambe ndi maupangiri ofunikira omwe angakuthandizeni kulimbitsa mbiri yanu ndikukopa makasitomala. 

Lembani Mutu wa Mbiri Yoyenera

Mutu wa mbiri ndi chinthu choyamba chomwe anthu amawona akamadutsa pa LinkedIn yanu.

Chifukwa chake muyenera kuyang'ana kwambiri pakukonza mutuwo kuti mufotokoze bwino zaukadaulo wanu ngati wojambula. Lingaliro ndiloti mulankhule luso lanu ndi luso lanu kwa kasitomala omwe angathe kugwiritsa ntchito mutu umodzi. 

Kumaliza mbiri yanu ya LinkedIn sikokwanira kuti mupeze makasitomala ambiri koma kuwongolera mutu wanu kungakuthandizeni kupambana zomwe zikuyembekezeka komanso kukulitsa manambala amakasitomala anu. 

Pachifukwa ichi, mutu wanu ndiye chida chofunikira kwambiri kuti musinthe pa Linkedin. 

M'malo motchula 'wojambula zithunzi', mutu wanu uyenera kutsindika khalidwe linalake lomwe limakusiyanitsani ndi mpikisano ndikuwuza makasitomala kuti ndinu oyenerera kuchita bizinesi. 

Nazi zitsanzo zokuthandizani kuti mukonzere mutu wabwino kwambiri wa LinkedIn kwa inu:

 

  • Mkhalidwe 1: Ndinu wojambula ukwati:

 

'Wojambula wokhazikika pa kujambula kwaukwati ndi kujambula zithunzi asanakwatirane' 

  1. Zomwe zili 2: Ndinu wojambula wamafashoni wokhala ndi kasitomala wapamwamba kwambiri:

'Wojambula Wafashoni & Wothamanga | Gucci | Valentino | Versace | Jimmy Choo | Prada

Konzani Chithunzi Chanu cha Mbiri Yanu & Chithunzi Chachikuto

Monga wojambula, muli ndi ufulu wokhota malamulo pang'ono kuti muwonetse luso lanu lojambula mu mbiri yanu ya LinkedIn. Koma izi sizikutanthauza kuti muyenera kumangogwiritsa ntchito zithunzi za zinthu, anthu, kapena malo omwe munajambula ngati chithunzi chanu. 

Chithunzi chambiri chimatchedwa chithunzi chambiri pazifukwa. Lamulo #1 ndikugwiritsa ntchito chithunzi chanu chifukwa mbiri ya LinkedIn ndi yanu - osati ya anthu kapena zinthu zomwe mudazijambula.

Lamulo lodziwika bwino lojambula zithunzi limatha kuwoneka ngati losamveka kwa wojambula wamba, koma ndi bwino kumamatira ku miyambo ndikugwiritsa ntchito chithunzi chanu ngati chithunzi chanu cha LinkedIn.

Zosavuta, ndizabwinoko.

Koma zomwe zati, mutha kugwiritsa ntchito luso lanu ndikuwonetsa luso lanu lojambula pachithunzichi. Khalani omasuka kugwiritsa ntchito bwino malowa kuti mupatse alendo anu chithunzithunzi chamsanga mu luso lanu lojambula!

Sinthani URL yanu Yambiri

Simukufuna kuti nambala yachisawawa iwonekere mu URL yanu chifukwa izi zitha kuwononga kusakira kwanu kwa LinkedIn. 

Ma URL a mbiri ndi chimodzi mwazinthu zosawerengeka kwambiri pa mbiri ya LinkedIn. Akatswiri ambiri amalephera kugwiritsa ntchito bwino mbali imeneyi. Koma apa ndi pamene mungathe kudzisiyanitsa nokha.

Ulalo wokhazikika womwe ungakuthandizeni kukulitsa mbiri yanu kwambiri.

Kuti makonda LinkedIn URL, mukhoza kungotsatira njira zotsatirazi:

  • Gawo 1: Dinani fayilo ya  Me icon ndi kusankha Onani mbiri.
  • Khwererani 2: Dinani Sinthani mbiri yanu ndi URL kumanja.
  • Gawo 3: Dinani pa Sinthani chithunzi pafupi ndi mbiri yanu yapagulu ulalo.
  • Khwerero 4: Lembani gawo lomaliza la ulalo wanu watsopano mubokosi lolemba.
  • Khwererani 5: Dinani Save kuti musunge zosintha zomwe mwapanga.

Sikuti ulalo wokhazikika umakulitsa kusakira kwanu kwa LinkedIn komanso kukuthandizani kufotokozera zaluso zanu malinga ndi momwe mukufunira kuti dziko likuwoneni.

Kuphatikiza apo, posintha ulalo wa mbiri yanu, makasitomala amatha kuzindikira zomwe mumakonda komanso komwe muli. Ngati zikugwirizana ndi zomwe akufuna, zitha kukuthandizani kuti mupeze bizinesi!

Lembani Chidule Chambiri Chokopa

Chidule cha LinkedIn chimakupatsani mphamvu yolankhula mwachindunji ndi kasitomala. Zimakuthandizani kuti muzidziyimira nokha pogwiritsa ntchito mawu omwe mukuganiza kuti amafotokoza bwino luso lanu.

Ndi chinsalu chopanda kanthu chomwe mungapindule nacho.

Komabe, chinsinsi cholembera chidule chachikulu ndichoti muwonetsere bwino zomwe mwakwaniritsa koma osadzitamandira kwambiri pazomwe mwakwaniritsa.

Musatenge nyanga yanu. 

Lankhulani za zomwe mwakwanitsa, koma zichitani mwaukadaulo.

Mwachitsanzo, muchidule chanu, mutha kuyankhula za mapulojekiti am'mbuyomu ndikufotokozeranso zambiri monga momwe mudamalizirira filimu yaifupi (yomwe yawonerera anthu 1 miliyoni pa youtube) m'masiku atatu okha. Kulankhula za momwe kuwombera kwanu kwamakanema kudayikidwa ndi Forbes pa Instagram kungakhalenso chinthu chosintha masewera chomwe mungawonetse muchidule chanu.

Kuphatikiza apo, omasuka kuwonjezera maulalo ofunikira a projekiti kapena zithunzi zanu zabwino kwambiri pamalowa.  

LinkedIn imakulolani kuti muwonjezere zithunzi ndi makanema mu gawo lanu lachidule kuti muwonetse talente yanu yojambulidwa padziko lonse lapansi, kotero pindulani nayo!

Pangani maulalo anu 

Mosiyana ndi nsanja zina, sizokhudza manambala pa LinkedIn koma kuchuluka kwa maulalo enieni omwe mumakhala nawo kumapeto kwa tsiku. 

Osangowonjezera anthu mwachisawawa pambiri yanu koma lumikizanani ndi anthu omwe mudagwira nawo ntchito m'mbuyomu kapena omwe mukufuna kugwira nawo ntchito mtsogolo. 

Mutha kusaka mabungwe otsatsa, mabizinesi, ndi magazini otchuka ndikulumikizana ndi antchito awo kuti mudziwe zomwe bungweli likuchita. Mutha kulumikizananso ndi gulu la HR la mabungwe omwe mungafune kugwira nawo ntchito kuti mudziwe ngati ali ndi mwayi. 

Kuphatikiza apo, mutha kusakanso maudindo ndi mayina a ntchito pogwiritsa ntchito tsamba lofufuzira la LinkedIn ndikupeza anthu omwe mungafune kulumikizana nawo. 

Komabe, ngakhale kupititsa patsogolo ntchito yanu kungawoneke ngati kugwiritsa ntchito bwino kwa LinkedIn, si zokhazo zomwe zilipo. Sikuti ntchito zanu zonse za LinkedIn ziyenera kukutsogolerani ku ntchito yomwe ingatheke. 

LinkedIn sikungokhudza kupita patsogolo kwa ntchito. Zimakhudza kumanga anthu komanso kugawana zinthu. Ndi za kulumikizana ndi anthu omwe simukanakhala nawo m'moyo weniweni.

Izi zikutifikitsa ku mfundo yotsatira. 

Kulumikizana ndikofunikira

Monga tidanenera m'mbuyomu, kulumikizana ndi intaneti ndikofunikira. 

Monga wojambula, pali mipata yambiri yochezera pa intaneti yomwe mutha kugwiritsa ntchito pa LinkedIn. 

Mwachitsanzo, mutha kujowina magulu omwe amakusangalatsani. 

Mutha kugwiritsa ntchito bwino magulu ojambula zithunzi chifukwa ndipamene mungapeze ojambula anzanu omwe mungalumikizane nawo ndikuphunzirapo.

Kutenga nawo mbali pazokambirana zamagulu ndikupereka zothandizira zabwino kungakuthandizeninso kupanga kupezeka kwabwino pa intaneti. Komanso, pochita nawo nthawi zonse ndi gulu la ojambula, mudzapeza mwayi wopititsa patsogolo luso lanu ndikusinthana malingaliro, zomwe zingakuthandizeni kukhala wojambula bwino pakapita nthawi.

Kuti mufufuze magulu ojambula pa LinkedIn, tsatirani njira zomwe zatchulidwa pansipa:

  • Lembani kujambula pa bar yofufuzira
  • Zotsatira zikawoneka, mutha kusankha gulu.
  • Mukadina pagululo, zotsatira zosaka zikuwonetsani magulu ojambula pa Linkedin.

Izi ndi zomwe zotsatira zakusaka kwazomwe zili pamwambapa zikuwoneka ngati zikutsatiridwa pa LinkedIn:

APPROACHING CLIENTS ON LINKEDIN AS A PHOTOGRAPHER LinkedIn is an underutilized channel when it comes to approaching clients as a photographer. In this guide, we tell you how to go about doing just that. With 303 million active monthly users, LinkedIn has proved to be one of the best platforms for professionals. Marketing your photography skills on LinkedIn could perhaps be the best thing you can do to connect with potential clientele on LinkedIn. It goes without saying your LinkedIn profile can act as your photographer resume when it comes to attracting clients. But you need to do a lot more than just having a Linkedin profile and ‘being there’. The first step is optimizing the profile. Tiyeni tiyambe ndi maupangiri ofunikira omwe angakuthandizeni kulimbitsa mbiri yanu ndikukopa makasitomala. Write a relevant Profile Headline Profile headline is the first thing that people notice when they go through your LinkedIn. So you should perhaps focus your attention on optimizing the headline to best describe your professional identity as a photographer. The idea is to communicate your skills and professionalism to a potential client using a single headline. Completing your LinkedIn profile is not enough to gain more clients but optimizing your headline can help you win potential prospects and stir up your client numbers. Pachifukwa ichi, mutu wanu ndiye chida chofunikira kwambiri kuti musinthe pa Linkedin. Instead of mentioning ‘photographer’, your headline should emphasize a specific quality that differentiates you from the competition and tell the clients that you are the perfect business prospect to invest in. Here are some examples to help you curate the best LinkedIn header for you: Situation 1: You are a wedding photographer: ‘Photographer specializing in wedding photography and pre-wedding photoshoots’ Situation 2: You are a fashion photographer with high-profile client exposure: ‘Fashion & Runway Photographer | Gucci | Valentino | Versace | Jimmy Choo | Prada ’ Optimize your Profile Picture & Cover Picture As a photographer, you have the liberty to bend the rules a little to showcase your photography skills in your LinkedIn profile. But this does not mean that you should go about using photos of objects, people, or landscapes you photographed as your profile image. A profile image is called a profile image for a reason. Rule #1 is to use your own photo because the LinkedIn profile belongs to you – not to the people or objects you photographed. Lamulo lodziwika bwino lojambula zithunzi limatha kuwoneka ngati losamveka kwa wojambula wamba, koma ndi bwino kumamatira ku miyambo ndikugwiritsa ntchito chithunzi chanu ngati chithunzi chanu cha LinkedIn. Zosavuta, ndizabwinoko. But that said, you can exercise your creativity and display your photography skills in the cover photo. Feel free to make the most of this space to give your visitors a quick glimpse into your photography skills! Customize your Profile URL You don’t want a random number to appear in your profile URL as this can hurt your LinkedIn searchability. Profile URLs are one of the most under-rated elements of a LinkedIn profile. Most professionals fail to make the most of this feature. But this is where you can distinguish yourself. Ulalo wokhazikika womwe ungakuthandizeni kukulitsa mbiri yanu kwambiri. To customize LinkedIn URL, you can simply follow the steps below: Step 1: Click the Me icon and select View profile. Step 2: Click Edit public profile & URL on the right corner. Gawo 3: Dinani pa Sinthani chithunzi pafupi ndi mbiri yanu yapagulu ulalo. Your profile URL traditionally looks something like this: www.linkedin.com/in/andrea-houston-913a3a19a After you customize it based on your professional needs, it will look something like this: www.linkedin.com/in/andrea-houston-fashion-and-wedding-photographer-new-york Step 4: Type the last part of your new custom URL in the text box. Step 5: Click Save to save the changes you have made. Sikuti ulalo wokhazikika umakulitsa kusakira kwanu kwa LinkedIn komanso kukuthandizani kufotokozera zaluso zanu malinga ndi momwe mukufunira kuti dziko likuwoneni. Moreover, by customizing the profile URL, clients can easily identify your key specialties and your location. If it fits their requirements, it can help you get a business proposal! Write a compelling Profile Summary A LinkedIn summary gives you the power to speak directly to a potential client. It helps you represent yourself using words that you think best describes your professionalism. Ndi chinsalu chopanda kanthu chomwe mungapindule nacho. Komabe, chinsinsi cholembera chidule chachikulu ndichoti muwonetsere bwino zomwe mwakwaniritsa koma osadzitamandira kwambiri pazomwe mwakwaniritsa. Musatenge nyanga yanu. Lankhulani za zomwe mwakwanitsa, koma zichitani mwaukadaulo. For example, in your summary, you can talk about past projects and get into the details such as how you wrapped up a short movie (that garnered 1 million views on youtube) in just three days. Talking about how your cinematic shots were tagged by Forbes on Instagram could also be a game-changing element that you can highlight in your summary. Kuphatikiza apo, omasuka kuwonjezera maulalo ofunikira a projekiti kapena zithunzi zanu zabwino kwambiri pamalowa. LinkedIn imakulolani kuti muwonjezere zithunzi ndi makanema mu gawo lanu lachidule kuti muwonetse talente yanu yojambulidwa padziko lonse lapansi, kotero pindulani nayo! Build your connections Unlike other platforms, it’s not about the numbers on LinkedIn but the total count of genuine connections you have at the end of the day. Osangowonjezera anthu mwachisawawa pambiri yanu koma lumikizanani ndi anthu omwe mudagwira nawo ntchito m'mbuyomu kapena omwe mukufuna kugwira nawo ntchito mtsogolo. You can search for ad agencies, businesses, and popular magazines and network with their employees to know what the organization is all about. You can also contact the HR team of the organizations that you’d like to work with to find out if they have an opening. Kuphatikiza apo, mutha kusakanso maudindo ndi mayina a ntchito pogwiritsa ntchito tsamba lofufuzira la LinkedIn ndikupeza anthu omwe mungafune kulumikizana nawo. However, while advancing your career might seem like the best use of LinkedIn, that’s not all there is to it. Not all your LinkedIn activity has to necessarily lead to a potential job offer. LinkedIn is not just about career advancements. It’s about community building and resource sharing. It’s about networking with people you otherwise wouldn’t have in real life. Izi zikutifikitsa ku mfundo yotsatira. Networking is important Like we stated in the previous point, networking is important. Monga wojambula, pali mipata yambiri yochezera pa intaneti yomwe mutha kugwiritsa ntchito pa LinkedIn. Mwachitsanzo, mutha kujowina magulu omwe amakusangalatsani. Mutha kugwiritsa ntchito bwino magulu ojambula zithunzi chifukwa ndipamene mungapeze ojambula anzanu omwe mungalumikizane nawo ndikuphunzirapo. Actively participating in group discussions and contributing quality resources can further help you create a decent online presence. Moreover, by constantly engaging with a community of photographers, you’ll get the opportunity to advance your skills and exchange ideas, which will help you become a better photographer in the long run. To search for photography groups on LinkedIn, follow the steps mentioned below: Type photography on the search bar When the search results appear, you can simply choose a group. Mukadina pagululo, zotsatira zosaka zikuwonetsani magulu ojambula pa Linkedin. Here’s what the search result for the above steps look like when followed on LinkedIn: Recommendations and Endorsements Endorsements & recommendations work as a testimonial for your professional excellence. They serve as professional validations for your skills on LinkedIn. Kuphatikiza apo, kuvomerezedwa chifukwa cha luso lanu komanso kulandira malingaliro abwino kuchokera kwa anthu omwe mwawagwirira ntchito mwachindunji kulinso ndi mwayi wokuthandizani kuti mukhale odalirika. Ngakhale malo ena ochezera a pa Intaneti monga Facebook, Instagram, ndi Pinterest angakuthandizeni kugawana ntchito yanu ndi dziko lapansi, sizingakhale umboni wa luso lanu. LinkedIn gives you the chance to showcase that you’re more than just a set of skills. It helps you show that your professionalism has been tried & tested and appreciated by your colleagues and superiors. Recommendations help you promote your potential caliber without you having to be vocal or too self-promotional about it On the other hand, skill endorsements help you validate the skills you have outlined in your profile. They give a heads up to potential clients about the skills you possess and your expert know-how in the field of filming and photography. Lingaliro ndikugwiritsa ntchito chida chamtengo wapatali ichi. So here’s a word of advice: Ask satisfied clients and ex-employers for recommendations. Doing this has the power to help you land more clients than you ever thought possible!

Malangizo ndi Zovomerezeka

Kuvomereza & malingaliro amagwira ntchito ngati umboni pakuchita bwino kwanu. Amakhala ngati zitsimikiziro zamaluso zamaluso anu pa LinkedIn.

Kuphatikiza apo, kuvomerezedwa chifukwa cha luso lanu komanso kulandira malingaliro abwino kuchokera kwa anthu omwe mwawagwirira ntchito mwachindunji kulinso ndi mwayi wokuthandizani kuti mukhale odalirika.

Ngakhale malo ena ochezera a pa Intaneti monga Facebook, Instagram, ndi Pinterest angakuthandizeni kugawana ntchito yanu ndi dziko lapansi, sizingakhale umboni wa luso lanu. 

LinkedIn imakupatsani mwayi wowonetsa kuti ndinu opitilira luso. Zimakuthandizani kuwonetsa kuti ukatswiri wanu wayesedwa & kuyesedwa ndikuyamikiridwa ndi anzanu ndi akuluakulu. 

Malangizo amakuthandizani kukweza zomwe mungathe kuchita popanda kukhala olankhula kapena kudzikweza kwambiri.

Kumbali inayi, kuvomereza luso kumakuthandizani kutsimikizira maluso omwe mwafotokoza mumbiri yanu. Amapereka chidziwitso kwa omwe angakhale makasitomala za maluso omwe muli nawo komanso luso lanu laukadaulo pantchito yojambula ndi kujambula. 

Lingaliro ndikugwiritsa ntchito chida chamtengo wapatali ichi.

Ndiye nali liwu la malangizo:

Funsani makasitomala okhutitsidwa ndi omwe anali olemba ntchito kuti akupatseni malingaliro. Kuchita izi kuli ndi mphamvu yokuthandizani kupeza makasitomala ambiri kuposa momwe mumaganizira!

Kutsiliza

Powombetsa mkota:

  • Mutu wa mbiri yanu uyenera kufotokozera zaukadaulo wanu
  • Chithunzi chanu chambiri chikuyenera kukhala chojambula chanu
  • Ulalo wa mbiri yanu iyenera kusinthidwa kuti muzitha kufufuza 
  • Chidule cha mbiri yanu chikuyenera kukhala akaunti yolimbikitsa ya zomwe mwakwanitsa kujambula
  • Cholinga chanu chikhale pakukulitsa kulumikizana kwanu kwa LinkedIn
  • Muyenera kupeza malingaliro oyenera ndi zovomerezeka 
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Linda Hohnholz

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