Kodi mwakonzeka ulendo? Mukufuna Zodzoladzola?

Ndalama Ndalama Ndalama

Makampani opanga zodzikongoletsera padziko lonse lapansi ndi ofunika $380.2 biliyoni.

Kukongola ndi chiyani?

Tingafune kukhala okongola, koma kodi kukongola n’chiyani?

Kafukufuku watsimikizira kuti "kukongola" sikuli m'maso mwa wowona. Kunena zoona, kukongola kumatanthauzidwa ndi zikhalidwe. Talingalirani kuti m’maiko ena a ku Middle East pafupifupi mbali iriyonse ya thupi la mkazi imabisidwa, kumasiya ming’alu pansalu kuti aone; m’zikhalidwe zina, akazi amaonedwa kuti ndi okongola ndi nsalu yaing’ono yokha yophimba mbali zosankhidwa bwino za matupi awo.

M'zikhalidwe zina, nkhope za akazi zimaonedwa kuti ndi zokongola kwambiri pambuyo poika zigawo za diso, milomo ndi maso. zodzoladzola zonse pamene mafuko ena amapeza akazi okongola popanda kukongoletsa kulikonse kapena mtundu uliwonse.

Kumadzulo, kufufuza mwamsanga kwa magazini ya Vogue kapena Glamour kumapereka chidziwitso cha makhalidwe abwino a chikhalidwe cha ku America chomwe chikupitirizabe kuganizira za kukongola kwa mkazi wamtali, wowonda wokhala ndi mawere akuluakulu ndi mawonekedwe osakhwima ophatikizidwa ndi chiuno chaching'ono ndi matako ang'onoang'ono. Ngakhale pali kuyesetsa kokwanira kwa ubale ndi anthu kuti alimbikitse mawonekedwe athupi owoneka bwino komanso athanzi, azimayi amakhamukirabe kwa madotolo, mashopu, ndi malo ochitira masewera olimbitsa thupi kuti akulitse mabere, kukulitsa ma bras, zotchingira m'chiuno, ndi mikono yowongoka komanso minyewa.

Ku America, khungu lakuda ndi lofunika kwambiri kotero timavula pafupifupi chilichonse ndipo matupi athu amapaka utoto ndi kupindika kapena kuwotcha padzuwa losatha kuti tiwalitse. Poyerekeza, amayi a ku Asia amafuna maonekedwe okoma ndipo akazi a ku Japan amavala manja aatali ndi zipewa kuti dzuwa lisachoke pakhungu lawo.

Azimayi omwe amaonedwa kuti ndi okongola ku South America amawonekera ndi mabere akuluakulu, okhuthala, miyendo yolimba kwambiri, ndi chiuno chomwe chimayang'ana kwambiri matako. Kuti akwaniritse cholinga cholemekezeka, amayi amapita kwa dotolo wapulasitiki kuti akawongolere mawere ndi matako.

Ku Korea, mkazi amaonedwa kuti ndi wokongola ngati khungu lake likuwoneka ngati chidole cha porcelain (mawonekedwe omwe samabwera mwachibadwa) ndipo khungu lotumbululuka limagwirizanitsidwa ndi unyamata. Chizindikiro choyamba cha ukalamba kwa amayi aku Asia ndi mtundu wa khungu, osati makwinya ndipo akazi amagwiritsa ntchito zinthu zodzikongoletsera zokhala ndi zoyera kuti ziwoneke ngati zopepuka komanso zopanda zaka momwe zingathere.

Ogula ku Korea okongola amakonda khungu la mame, lonyezimira komanso mawonekedwe, koma nsidze zachilengedwe. Kukongola kumatsamira ku mthunzi wofewa, wamtundu wapadziko lapansi komanso milomo yachilengedwe yokhala ndi utoto wocheperako. Maso otambalala nawonso ndi ofunikira ndipo chaka chilichonse achinyamata masauzande ambiri amachitidwa opaleshoni ya zikope ziwiri kuti maso awo aziwoneka okulirapo.

Izi zakhudza zilakolako za amayi padziko lonse lapansi pamene akuthamangira ku Korean skincare ndi masks amaso kuti atsanzire mkazi wa ku Korea ndikulimbana ndi ukalamba ndikukhala ndi maonekedwe abwino.

Azimayi a ku India amakhudzidwa ndi malingaliro a Kumadzulo ndipo tsopano akukakamizika kuti achepetse khungu lawo ndi kuchepa kuti agwirizane kwambiri ndi zoyenera za Kumadzulo; ena amaganiza kuti chikhumbo chofuna kuchita zinthu mogwirizana n’chozikidwa pa mbiri ya utsamunda.

Chimodzi mwa zinthu zochititsa chidwi za mkazi wa ku India ndi kuganiza tsitsi lake lonyezimira ndipo akazi akumadzulo akugula mwachangu mafuta a kokonati pofuna kukwaniritsa mano a mkazi wa ku India. Tsitsi lalitali lakuda lonyezimira, maso ooneka ngati amondi, milomo yachilengedwe, nsidze zakuda, nsidze zokhuthala, ndi mphuno zowongoka ndizofanana ndi kukongola ku India. Khungu labwino ndi ochita zisudzo/azisudzo amavomereza zodzikongoletsera zomwe zimakhala ndi zoyera zomwe zimalonjeza kupepuka.

Ku New Zealand, anthu amtundu wa Maori amapeza kuti zojambula zakumaso ndizokongola, makamaka zokhala ngati zopindika zotchedwa Ta Moko zomwe amakonda kuzilemba pachibwano ndi milomo.

NDANDANDANDA ZABWINO KUKONGOLA

Opaleshoni Yapulasitiki

Opaleshoni ya Plastiki yakhala opaleshoni yachitatu yodziwika bwino kwambiri padziko lonse lapansi. Mu 2020, United States idalembetsa njira zodzikongoletsera zapamwamba kwambiri padziko lonse lapansi zomwe zidachitika pafupifupi 4 miliyoni. Chiwerengero cha maopaleshoni opangira maopaleshoni ndi osapanga opaleshoni chakula m'zaka 10 zapitazi kuchokera pa njira 1.6 miliyoni mu 1997 kufika pa 5.5 miliyoni mu 2020. Maopaleshoni osapanga opaleshoni akuyimira pafupifupi magawo atatu mwa magawo atatu aliwonse a njira zonse.

United States ili ndi maopaleshoni apulasitiki olembetsedwa opitilira 7000 pomwe Brazil, m'malo achiwiri, imalemba akatswiri 5,843 pamunda (2020). Ku USA, Beverly Hills ali pamwamba pa mndandanda wa mzindawo ndi madokotala ambiri apulasitiki pa munthu aliyense ndi Beverly Hills ndi Los Angeles, California, akuyikidwa pansi pa ambulera yomweyi poganizira za maopaleshoni apulasitiki. M'dera la Beverly Hills lamakilomita asanu ndi limodzi, muli madokotala odzikongoletsa osachepera 72.

Ku Brazil ndi madera ena a ku South America, kukhala wokongola n’kofunika kwambiri kuti munthu apeze ntchito komanso wokwatirana naye.

Kukongola ndi gawo lofunika kwambiri la chikhalidwe kuti opaleshoni ya pulasitiki ndi yaulere kapena yotsika mtengo m'zipatala za boma. Chikhumbo chofuna kukongola ichi chapangitsa Brazil kukhala dziko lachiwiri lodziwika bwino la opaleshoni yapulasitiki ndi njira zopitilira 2.5 miliyoni zomwe zidachitika mu 2016.

Opaleshoni yodziwika bwino ya pulasitiki ndi liposuction yotsatiridwa ndi kuwonjezera mawere, abdominoplasty ( tummy tuck), ndi kukweza mawere. Azimayi aku Brazil amakakamizidwa kuti akhale ndi thupi langwiro lomwe amatha kudziwonetsera atavala bikini. Azimayi amapaka mafuta ku zala zawo pofunafuna chithunzi chopanda cholakwika.

Pazonse, USA ndi Brazil ndi 28.4% ya njira zonse zodzikongoletsera (opaleshoni ndi osapanga opaleshoni) padziko lapansi (2018), zotsatiridwa ndi Mexico ndi Germany. Njira zazikuluzikuluzi ndi monga mtundu wa poizoni wa Botulinum A, Soft Tissue filler, Laser Skin Resurfacing, Chemical Peel, ndi Intense Pulsed light.

Kugula Kukongola M'mabokosi, ndi Machubu

M'zaka za m'ma 1990, mitundu ya kukongola inali kulamulira kwathunthu tanthauzo la kukongola. Kafukufuku wa Mintel apeza kuti makampani okongola akusintha. Amuna ndi akazi akuvomereza kupanda ungwiro kwawo ndi kulamulira mmene amafotokozera kukongola monga munthu payekha. Kuyenda kwabwino kwa thupi kukukula, ngakhale kuti pakalipano pali zovuta kuti mukwaniritse chiwerengero changwiro. Anthu a ku Kardashians akhazikitsa mipiringidzo ya ziuno zazing'ono, zokhotakhota, ndi chiuno chokwanira - kukongola komwe kungakhale kosatheka kwa amayi ambiri popanda njira zachipatala zodzikongoletsera.

Zingakhale zodabwitsa, koma dera la Asia Pacific lili ndi gawo lalikulu kwambiri pamsika wa kukongola (46%), ndikutsatiridwa ndi North America (24%) ndi Western Europe (18%). Pamalo, ku Asia Pacific ndi North America akulamulira, kuwerengera 70% ya kukula kwa msika wonse kuphatikizidwa.

COVID isanachitike, zodzoladzola zambiri zidagulidwa m'masitolo apadera a njerwa / matope komanso m'madipatimenti ndi malo ogulitsa mankhwala. COVID idasintha kugula, ndipo malonda adasinthira ku kugula pa intaneti ndipo akuyembekezeka kukhala 48% ya msika wonse pofika 2023.

Izi zidayamba mu 2020, komabe, COVID idafulumizitsa kusintha kwa njira yapaintaneti yogawa / kugula.

Chifukwa cha kutsekedwa kwa salon, kugula zinthu zokongola za DIY kunali kofunikira, kuphatikiza ma peel, masks, ndi zida zopaka phula. Pakalipano, ogula amasamala kugwiritsa ntchito mankhwala omwe ali ndi mankhwala okhwima, ndipo zodzoladzola zachilengedwe zikuyembekezeka kuwonjezeka kufika ku $ 54B ndi 2027. Zomwe zimakondedwa ndizopanda nkhanza, zachilengedwe, komanso zopangidwa / zopangidwa ndi kukhazikika monga cholinga.

Kuphatikizika kwakhala kofunika kwambiri kwa ogula ndipo poyankha, makampani monga findation.com amakhala ndi chopeza pamasamba awo zomwe zimathandiza mlendo watsamba kusankha kuchokera kwa opanga osiyanasiyana ndi mithunzi yoyambira.

Ogula akulandira zambiri za zomwe ayenera kuvala ndi momwe angavalire kuchokera kwa osindikiza pa intaneti (ie, Allure, Good Housekeeping) ndi malo odziwa zambiri m'malo mwa malonda okongola ndi ogulitsa. Osindikiza akujambula zokonda za ogula popereka zinthu zamtengo wapatali zomwe zili zoyenera komanso zomwe zili ndi mfundo zokhwima zomwe zimapereka upangiri waukatswiri, kuphatikiza ndemanga, zambiri zamtundu wa tsitsi, ndi maphunziro a zodzoladzola.

Pakusaka kwachilengedwe, mitundu yokongola monga Estee Lauder, L'Oréal, Glossier, ndi Clinique idangotsala yopanda kanthu muzosakanizo zamtundu wa ether zomwe zili ndi skincare, zopakapaka, ndi chisamaliro cha tsitsi chifukwa alibe njira ya SEO komanso zomwe zili zazitali. kupikisana bwino mu Google space.

Sephora ndi Ulta amachita bwino koma amatsalirabe kumbuyo kwa osindikiza ambiri, mabulogu, ndi masamba okhudzana ndi thanzi.

Ngakhale kulamulira kwa Amazon mu eCommerce SEO kumaperekedwa, m'misika yosiyanasiyana yokongola samawala kwambiri. Pamafunso a skincare, Amazon idakhala pa 8 pagawo la msika wachilengedwe.

Pazodzoladzola, idakhala bwinoko pang'ono pamalo achisanu; komabe, pakusamalira tsitsi, idakhala Nambala 5.

Msika waku America waku America

Pali anthu opitilira 41 miliyoni aku America aku America ku USA. Gawo la msikali lidawononga ndalama zoposa $6.6 biliyoni pa kukongola mu 2021 zomwe zikuyimira 11.1% ya msika wonse waku US kukongola, kutsalira pang'ono kuyimira 12.4% ya Black pa chiwerengero chonse cha US. Ogula aku America aku America akuyimira 86% ya msika wokongola wamtundu (2017) womwe umatulutsa $ 54 miliyoni pakugulitsa ndipo gululi limawononga $ 1.2 thililiyoni kukongola ndi zodzoladzola chaka chilichonse.

Ogula akuda adawononganso $ 127 miliyoni pazinthu zodzikongoletsa komanso $ 465 miliyoni pazinthu zosamalira khungu.

Ogula akuda amakonda mtundu wa Black kukongola ndipo nthawi 2.2 amatha kunena kuti zopangidwa kuchokera kumtunduwu ziwagwirira ntchito. Tsoka ilo, 4-7% yokha ya zinthu zokongola zomwe zimagulitsidwa ndi masitolo apadera, masitolo ogulitsa mankhwala, masitolo ogulitsa zakudya, ndi masitolo akuluakulu omwe amapereka mtundu wa Black.

Mitundu yakuda mumakampani okongola amakweza ndalama zapakati pa $13 miliyoni, zochepera $20 miliyoni zomwe osakhala akuda amakweza ngakhale ndalama zapakatikati zamitundu yakuda ndizokwera 89 kuposa zomwe mitundu yokongola yomwe si Akuda imabwerera. nthawi yomweyo.

Kuthana ndi kusalingana kwamitundu m'makampani okongola ndi mwayi wa $ 2.6 biliyoni ndipo ukhoza kukhala wopambana kwa ogula, amalonda, nyumba zazikulu zokongola, ogulitsa, ndi osunga ndalama.

Ndalama Zimayankhula Kukongola

Ngakhale kafukufuku wina akuwonetsa kuti dzikolo lili pachiwopsezo, malo okongolawo akuyenda bwino ndikupanga zomwe zimadziwika kuti "lipstick effect". Ogula akugula mwachangu zinthu zomwe zingakope "abwenzi". Pakafukufuku wina wosonyeza kukongola, nkhope zodzipakapaka bwino zinaonedwa kuti n’zokongola kwambiri kuposa zimene zilibe zopakapaka kapena zopakapaka pang’ono.

Akazi okhala ndi zodzoladzola ankawonedwa kukhala athanzi, odzidalira, ndi opambana mwaukatswiri ndi amuna ndi akazi otenga nawo mbali.

Msika wapadziko lonse wa zodzoladzola maso unali wamtengo wapatali pa $ 15.6 biliyoni mu 2021 ndi kuyembekezera kuwonjezeka kwa $ 1.4 biliyoni pofika 2027. Osewera akuluakulu mu gawo la makampaniwa akuphatikizapo Estee Lauder, Shiseido, ndi Revlon.

Kukula kwa msika wa eyeliner mu 2020 kunali $3,770.9 miliyoni ndikulosera kudzafika $4,296.9 miliyoni mu 2027 ndikuwonjezeka kwakukulu kwa vegan, zopanda nkhanza, zopangidwa ndi organic zomwe zili zotetezeka pakhungu.

Osewera akuluakulu amsika akuphatikiza L'Oréal Paris, Estee Lauder, P&G, LVMH, ndi Shiseido.

Msika wa lipstick mu 2018 unali wamtengo wapatali wa $ 8.2 biliyoni ndipo ukuyembekezeka kufika $ 12.5 biliyoni pofika 2026. Mankhwalawa adapangidwa kuti apereke chitetezo, mawonekedwe, ndi mtundu wa milomo kupyolera muzitsulo zake zazikulu zomwe zimaphatikizapo mafuta, sera, pigments, ndi emollients.

Zogulitsazo zimapezeka muufa, sheer, satin stain, ndi matte mumithunzi yonse yotheka ndi mitundu yosiyanasiyana kuyambira maliseche ofewa mpaka mawonekedwe achilengedwe mpaka okopa chidwi. Zogulitsazo zimalimbikitsidwa ngati organic ndi zosakaniza zonyowa.

Chiwonetsero cha Makeup ku Manhattan

Makeup Show ndi chochitika chachikulu chokongola cha akatswiri. Ikachitikira ku NYC ndi pulogalamu yomwe imapita pamwamba pa mndandanda wanga wa "zochita". Uwu ndi Msika womwe akatswiri amitundu yonse amalumikizana ndi anzawo, kupeza alangizi ndi atsogoleri amakampani, kudzaza zida zawo, ndikuphunzira zatsopano.

Oyang'anira C-suite ochokera kumakampani akuluakulu apadziko lonse lapansi komanso amalonda ochokera koyambitsa zatsopano amapikisana kuti azitha chidwi (komanso chikondi) cha ogula ndi akatswiri odzola. Chochitikacho chimakopa ojambula odzola, okonza tsitsi, cosmetologists, aesthetics, ophunzira, oyang'anira kukongola, akatswiri, okhumba ojambula, ojambula zithunzi, ndi ine (ndi diso lachidwi la kukongola ndi luso lofunika kuti liwoneke wokongola).

Ogulitsa opitilira 80 amapereka zinthu zawo zabwino kwambiri komanso zapadera kwambiri, ndipo magawo 60 amaphunziro amabweretsa opezekapo zatsopano komanso zodabwitsa. Chochitikacho chimakopa anthu opitilira 3500 omwe amalimbikitsidwa ndi zinthu zambiri komanso zambiri zomwe zimaperekedwa kwa masiku awiri.

Mashopu ndi masemina amakhala ndi ojambula otchuka padziko lonse lapansi kuphatikiza a Daness Myricks omwe amatikumbutsa kuti zodzoladzola ndi zamunthu ndipo kukula kapena mawonekedwe kapena mtundu sizigwira ntchito kwa aliyense. Kuchokera pakhungu ndi mtundu wa khungu kupita ku zokonda ndi malingaliro, Myricks akuwonetsa momwe angasamalire mawonekedwe, khungu losalowerera zipolopolo, mitundu yolondola, ndi kusanjika kuti apange khungu lachilengedwe, lamitundu yambiri.

Kwa ojambula omwe ali ndi chidwi chaukwati / chikumbutso, akatswiri amalangiza zazinthu zabwino kwambiri ndi njira zamawonekedwe zomwe zizikhala kuyambira "NDIPITA" mpaka usiku woyamba waukwati.

Kwa makasitomala omwe ayenera kukhala Okonzeka Kamera - nthawi zonse, akatswiri amafotokozera momwe angapangire ndikugwiritsa ntchito zodzoladzola zolondola komanso zangwiro zomwe zimasonyeza zinthu zabwino kwambiri ndikubisa mbali zomwe zimasungidwa bwino kwambiri.

Chochitika cha masiku a 2 ndi chophunzitsa komanso chosangalatsa kwambiri, chokhumba changa ndichakuti chimakonzedwa mwezi uliwonse osati chaka chilichonse. Kuti mudziwe zambiri: TheMakeUPShow.com

© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.