The Ascott Limited (Ascott), bizinesi yogona ya CapitaLand Investment, lero yawulula mtundu wake wotsitsimula wochereza alendo, Somerset.
Mtundu womwe umathandizira kuphatikizidwa ndi kukhazikika, Somerset imakumbatira mgwirizano pakati pa anthu, mabanja komanso chilengedwe. Kutsitsimula kwamtunduwu kumatsatira Ascott yomwe yalengezedwa posachedwa Ascott CARES, dongosolo lokhazikika lomwe limagwirizanitsa njira yakukula ya Ascott ndi malingaliro a chilengedwe, chikhalidwe ndi utsogoleri (ESG). Kutsitsimutsidwa kwa mtundu wa Somerset kumagwira ntchito ngati chochitika chinanso chodziwika kuti Ascott ngati amodzi mwamagulu ochereza alendo omwe apatsidwa udindo Wozindikiridwa ndi Global Sustainable Tourism Council.
Ms Tan Bee Leng, Woyang'anira wamkulu wa Ascott wa Brand & Marketing, adati: "Kuyenda kosasunthika kwadziwika posachedwa pomwe apaulendo ayamba kuzindikira kwambiri za chikhalidwe cha anthu komanso kudziwa momwe amayendera. Tikuwona njira yobwerera kutchuthi cha mabanja ndi maulendo amitundu yambiri, pomwe alendo amayang'ana kuyenda ngati njira yolumikiziranso mliri wapambuyo pa mliri. Potengera izi, mtundu wa Somerset udatsitsimutsidwa kuti ukwaniritse zomwe apaulendo akuyembekeza kuti azitha kukhazikika, komanso kuwonetsetsa kuti atha kukhazikika muzochitika zophatikizana komanso zogwirizana. "
"Monga mtundu wachiwiri waukulu kwambiri padziko lonse lapansi, Somerset wakhala wotchuka kwambiri pakati pa alendo athu omwe amayenda ndi mabanja, chifukwa chotha kusinthasintha kuti akwaniritse zolinga zosiyanasiyana zapaulendo - kuyambira kusamutsidwa kwanthawi yayitali kupita kutchuthi kwakanthawi kochepa. Pamene maulendo akupitilirabe, ndife okondwa ndi mwayi watsopano womwe Somerset adzapereka kwa mabanja ndi apaulendo okonda zachilengedwe. Somerset amakondwerera kubwera pamodzi kwa anthu pamalo oitanira, ophatikizana komanso apanyumba. Tikukhulupirira kuti tidzakhala komwe mabanja onse m'mibadwomibadwo atha kugawana nthawi yosangalatsa, kukumbukira nthawi zonse ndikupanga zabwino, "anawonjezera a Tan.
Somerset Brand Signatures
Kamodzi pazitseko, mphamvu zimatsitsimutsidwa nthawi yomweyo ndi fungo la siginecha ya Somerset, fungo labwino komanso lopepuka la citrus lokhala ndi tinthu tating'onoting'ono komanso kukhudza kwamafuta amtengo wa tiyi okhala ndi anti-bacterial kuti mukhale ndi mtendere wamumtima. Alendo amalandiridwa ndikuwona siginecha mawonekedwe a khoma la lobby, chinthu chapadera cholimbikitsidwa ndi chilengedwe chomwe chimakhazikitsanso kamvekedwe kakukhala. Somerset Rama 9 Bangkok ndi Somerset Pattaya Ku Thailand, mwachitsanzo, amakhala ndi malo ochezera omwe ali ndi magalasi akuluakulu owoneka bwino kuti alendo azitha kusangalala ndi minda yobiriwira yakunja. Somerset Baitang Suzhou ku China ali ndi khoma lake lofikira alendo lomwe limakongoletsedwa ndi mashelefu amatabwa amitengo omwe amakhala ngati trellis kuti mbewu ziwonetsedwe.
Kulandira alendo ndi kumwetulira kwaubwenzi komanso mtima wodekha, a Somerset Associates, omwe amadziwika kuti "The Guardian" ndi omwe amasamalira kudzipereka kwa mtunduwo kuti ukhale wophatikiza komanso wokhazikika. The Guardian ku Somerset Pattaya, amasewera mawonekedwe otsitsimula ndi zovala zakunja zazifupi zazifupi za amuna, komanso kavalidwe kabwino ka mawondo kokhala ndi khosi logawanika kwa azimayi. Ovala yunifolomu yopuma komanso yopanda malire, Oyang'anira amakhala ofunda, omvetsera komanso omasuka, akupereka chithandizo kuti alendo athe kuyang'ana pa nthawi zofunika.
Kuyambira pamakiyi amatabwa kupita kuzinthu zosungirako zinthu zakuchipinda ndi zothandiza, alendo akulimbikitsidwa kuyeseza moyo wokhazikika akamalowa. Mogwirizana ndi zokonda zosiyanasiyana za moyo, zipinda zapangidwa ndi m'mphepete mozungulira kuti mulandire alendo, achichepere ndi achikulire omwe. Kuti mumve zonse za Somerset, alendo atha kusankha kukhala m'magulu angapo a Signature Themed Suites omwe amasungidwa ndi mabanja komanso mitu yabwinoko. Mwachitsanzo, 'Family Suites' imakhala ndi mipando ya ana ndi zokongoletsera kuti zilimbikitse kulingalira ndi kusewera. Kusintha kwa zipinda zosinthika pogwiritsa ntchito makiyi apawiri ndi zolumikizira zipinda zitha kukonzedwanso kuti zitsimikizire kukhala momasuka kwamagulu amtundu uliwonse. Zokhala ndi nyumba zingapo, alendo amatha kusankha kuchokera ku Jungle-themed suites ku Somerset Rama 9 Bangkok, kupita ku Forest-themed suites, Tatami-themed suites ndi Arcade-themed suites ku Somerset Baitang Suzhou ndi Somerset Wusheng Wuhan ku China. Ma suites ochezeka ndi ziweto, okhala ndi mahema ang'onoang'ono komanso zida zolandirira anzawo aubweya amapezekanso ku Somerset Alabang Manila ku Philippines.
Mkati mwa malo, alendo azaka zonse amatha kukhala ndi nthawi yabwino ku Eco Play Area ndi Gym. Mothandizidwa ndi chisangalalo, Eco Play Area ndi malo ochezeka ndi ana okhala ndi biophilic komanso mawonekedwe amasewera oyendetsedwa ndi mphamvu ya dzuwa ndi kinetic. Ku Somerset Pattaya, malo oyamba amtunduwo pamalo ochezerako, ana amatha kusangalala ndi nthawi yosewera pabwalo lake lakunja la ngalawa la Pirate lomwe lili ndi dziwe lopanda malire loyang'ana nyanja. Alendo amathanso kuchita masewera olimbitsa thupi ku Eco Gym, yomwe imaphatikizapo zida zochitira masewera olimbitsa thupi komanso ukadaulo womwe umapulumutsa mphamvu kapena kupanga mphamvu, zomwe zimalola alendo kukumbukira mphamvu zomwe amadya komanso nthawi yomweyo kupanga magetsi akamalimbitsa thupi.
Somerset Sustainability Passport Programme ndi njira yomwe imalimbikitsa alendo kuti akhale nawo paulendo wobiriwira powapatsa mphotho zochotsera ndi zopindulitsa akapanga zisankho zokhazikika. Somerset katundu ku Philippines, mwachitsanzo, adzayambitsa pulogalamu ya alendo kuti alandire mfundo za Ascott Star Reward (ASR) akasankha njira zokhazikika monga kugwiritsa ntchitonso nsalu ndi matawulo, ndikusankha zinyalala zapulasitiki. Somerset Rama 9 Bangkok akhazikitsanso pulogalamu ya alendo awo ang'onoang'ono kuti amalize ntchito ndikutola masitampu m'malo osiyanasiyana. Alendo atha kuwombola mphotho monga zosonkhetsa za 'Cubby and Friends', ndi kubweretsa chidutswa cha Somerset kunyumba. Cubby, mascot wa Ascott yemwe amathandizira kuphatikizika ndi kukhazikika, ndiwoyenera ngati chizindikiro cha Somerset, ndipo nthawi zambiri amatha kuwonedwa ndi abwenzi ochokera padziko lonse lapansi, omwe amawonetsedwa ngati gawo lamapangidwe amkati mwazinthu ndi malonda. Mwachitsanzo, Somerset Kuala Lumpur adapanga maginito angapo amatabwa aliyense ali ndi Cubby atavala zovala zachikhalidwe kukaona malo odziwika bwino.
'Somerset Where's Cubby Global AR Adventure' Campaign
Pokondwerera mtundu wotsitsimutsidwa wa Somerset, Ascott akuchititsa 'Somerset Where's Cubby Global AR Adventure', kampeni yolumikizana kwa milungu isanu ndi iwiri yokhala ndi ma ASR opitilira 20,000 miliyoni opambana SGD22 kuti apambane. Kuyambira pa 2022 Novembara 8 mpaka 2023 Januware 70, ma AR code amabisika pamitengo 12 yomwe ikutenga nawo mbali komanso njira zapaintaneti, zokhala ndi mapangidwe 3 osiyanasiyana a makanema ojambula pa 10D Cubby. Kapangidwe kalikonse ka Cubby kumakhala ndi uthenga wophunzitsa womwe umaphatikizapo zamtundu wa Somerset wophatikizika ndi kukhazikika. Alendo ndi anthu onse amatha kuyang'ana kachidindo ka AR, kujambula chithunzi kapena kanema pamapangidwe aliwonse ndikugawana ngati Nkhani ya Instagram. Kuti ayenerere kulandira zopereka zamlungu ndi mlungu, otenga nawo mbali adzafunika kutsatira ndikuyika akaunti ya Instagram ya Ascott (@discoverASR), kuti akhale ndi mwayi wokhala m'modzi mwa opambana 200 osankhidwa mwachisawawa kuti alandire ma SGDXNUMX amtengo wapatali a ASR.
Kutsitsimutsa mtundu wa Somerset ndi gawo la njira ya Ascott's Brand360, ntchito yamagulu onse kuti alimbikitse mtundu wake wokulirapo kudzera munkhani zakuthwa zamtundu komanso kuyambitsa zokumana nazo ndi mapulogalamu apadera amtundu uliwonse. Kutsitsimula kwa mtundu wa Citadines kudavumbulutsidwa mu Seputembala 2022. Ndi tagline 'For the Love of Cities', Citadines imapatsa apaulendo chitonthozo cha malo okhalamo komanso kusinthasintha kwa hotelo. Mitundu ya Ascott, Oakwood ndi The Crest Collection idzatulutsanso siginecha ndi mapulogalamu atsopano mu 2023.
