Nkhani

Bungwe la Australia lolemba ntchito kuti lilimbikitse zokopa alendo ku New Zealand

Alimbir0
Alimbir0
Written by mkonzi

Mgwirizano wa "Nkhani ya New Zealand" - kampeni ya Boma yolimbikitsa dzikoli padziko lonse lapansi - yaperekedwa ku bungwe lazapangidwe la Australia.

Sangalalani, PDF ndi Imelo

Mgwirizano wa "Nkhani ya New Zealand" - kampeni ya Boma yolimbikitsa dzikoli padziko lonse lapansi - yaperekedwa ku bungwe lazapangidwe la Australia.

Makampani akumeneko ali pachipwirikiti, akutcha kusamukako kukhala koseketsa komanso kukhumudwitsa anthu aku New Zealand.

Mabungwe atatu aboma adayitanitsa mu Ogasiti kuti afotokoze chidwi ndi makampani aku New Zealand "kuti apange nkhani ya dziko la New Zealand".

Pafupifupi zolemba 30 zidaperekedwa, ndipo omaliza asanu adasankhidwa.

Mgwirizanowu unaperekedwa kwa Principals, bungwe lazapangidwe la ku Australia lomwe linalembetsa ku New Zealand Companies Office mu February.

Yakhazikitsa ofesi ya Auckland, yoyendetsedwa ndi New Zealander Tess Shaw.

Koma wamkulu wa Designers Institute of New Zealand, Cathy Veninga, adati mabungwe angapo aku New Zealand akanatha kugwira ntchitoyi - ndipo akanakhala oyenera kuposa kampani yaku Australia.

"Kuti kampani yaku Australia yomwe siyimvetsetsa chikhalidwe chathu ikufunsidwa kuti ichite - kuchokera kumalingaliro a Design Institute, ndikulakwira ma studio ochokera kudziko lathu," adatero a Veninga.

"Ndi zopusa. Ndi mbama kwa ma studio athu omwe … amamvetsetsa chikhalidwe cha New Zealand.

"Boma likunena kuti, 'Sitikuganiza kuti dziko lino ndi labwino mokwanira'."

Kampani yowona yaku New Zealand iyenera kunena nkhani ya New Zealand mowona, adatero.

"Tikhala ndi malingaliro opotoka kuchokera ku Australia.

“Kuno kuli chikhalidwe chosiyana. Tadutsa Ditch koma tili kutali ndi mailosi miliyoni mwanjira zina.

"Sangayamikire chikhalidwe chawo - angayamikire bwanji chikhalidwe chathu?

"Palibe wina amene angapereke nkhani yako koma iwe mwini, sichoncho?"

Anati sakanatha kuyankhapo za Akuluakulu aku New Zealand kupatula kunena kuti anali mwana watsopano pamalopo ndipo samadziwa chilichonse.

Mtsogoleri wamkulu wa Tourism New Zealand Public Relations, Catherine Bates, ndiye mtsogoleri wa polojekiti ya New Zealand Story.

Anati Akuluakulu anali ndi maulalo a Kiwi - idakhazikitsidwa ku Sydney mu 1995 ndi Kiwi Wayde Bull wakunja - ndipo mgwirizano unali gawo loyamba la polojekitiyi.

"Ntchitoyi idzayendetsedwa kuchokera ku ofesi ya Auckland. Lingaliro lakupereka ntchito yomaliza liperekedwa kumapeto kwa Gawo Loyamba. "

Brian Richards, wojambula ku Auckland yemwe anali womaliza mgwirizanowu, adati anthu ayenera kukwiya kuti Nkhani ya New Zealand idzauzidwa ndi anthu aku Australia.

"Zingakhale ngati kupempha Mngelezi kuti atchule ku Ireland ndikuyembekeza kuti anthu akumaloko agone ndikuvomereza," adatero.

“Titha kungolingalira zomwe munthu amene ali mumsewu anganene atakumana ndi mfundo yakuti anthu a ku Australia apatsidwa ntchito yotiuza nkhani yathu.

"Prime Minister ali ku Hollywood akunyengerera olemba nkhani ndi zolimbikitsa zamisonkho kuti azigwira ntchito pano ponena kuti, 'Ndi za ntchito kwa anthu aku New Zealand' ndipo nduna yake [Steven] Joyce, nthawi yomweyo, ikupereka ntchito kwa anthu aku Australia."

Akuluakulu akuwoneka kuti ali ndi chizindikiro ku Auckland, a Richards adatero, koma sanawone umboni uliwonse wa talente ya New Zealand ndi chidziwitso ndi zidziwitso zofunikira pa ntchitoyi.

Maimelo ndi mauthenga a foni omwe adasiyidwa ndi otsogolera ku Akuluakulu sanayankhidwe usiku watha.

Koma mneneri wa a Joyce, yemwe ndi nduna ya zachitukuko cha chuma, wati bungweli linasankhidwa mwachisawawa.

"Palibe ndondomeko yomwe imati kampeni yotsatsa ku New Zealand iyenera kuchitidwa ndi mabungwe omwe ali ndi New Zealand," adatero wolankhulirayo.

“Makampeni ambiri aboma amayendetsedwa ndi mabungwe omwe ali ndi mayiko. Kungakhale kusintha kwakukulu kuyesetsa kupewa izi. ”

Adatchulapo kampeni ya 100% Pure New Zealand, yopangidwa ndi bungwe lapadziko lonse la M & C Saatchi.

Akuluakulu adasankhidwa pa gawo loyamba la polojekitiyi - kuchita kafukufuku, kuchita zoyankhulana, ndikukonzekera dongosolo lachitukuko cha Nkhani ya New Zealand.

Sangalalani, PDF ndi Imelo
Palibe ma tag apa positi.

Ponena za wolemba

mkonzi

Mkonzi wamkulu wa eTurboNew ndi Linda Hohnholz. Amakhala ku eTN HQ ku Honolulu, Hawaii.