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Barbados, Hawaii, Palau: "Motani Kuti Zilumba Zathu Zibwerere ndi Alendo Abwino?"

Ntchito zokopa alendo ku Barbados zikuchulukirachulukira chifukwa chofika mu Julayi

Zilumba zimafuna alendo abwino. Sikuti manambala ofika ayenera kuyeza chipambano cha chisumbu chokha. Zilumba zimafuna zokopa alendo okhazikika - anthu am'deralo ayenera kukhala ndi mawu.

Hawaii amafuna alendo abwino. Alendo kumasamba ena aku Hawaii ngati Malo Oteteza Zachilengedwe ku Hanauma Bay muyenera kupeza maphunziro owonongeka pa Kukhala Mlendo Wabwino. Mtengo woyendera gombeli ndi $25 kwa alendo, koma kwaulere kwa anthu amderalo.

"Zidakhala ngati tabweza zilumba zathu." Adatero mkulu wa Hawaii Tourism Authority, CEO waku Hawaii.

Palau ikufuna alendo abwino, ndipo ayenera kulipira: Dziko la pachilumba cha Palau limalipiritsa alendo chindapusa cha $ 100.

Barbados ili ndi mwayi wopanga "zokopa alendo zabwino" kuyambira pachiyambi cha dziko latsopanoli.

Barbados adangochoka ku British Commonwealth ndikukhala Republic ndi eadasankha purezidenti wake woyamba.

Woyamba Hon. Minister of Tourism Senator Lisa Cummins alinso ndi masomphenya atsopano okopa alendo ku Barbados momwe chidwi chimachoka pa kuchuluka kwa alendo obwera kudzapita ku chitukuko chamakampani ophatikiza omwe onse aku Barbadian amakhala osewera.

Tsopano, ndi nthawi yoti muike moyo pachiswe, kutsutsa mlendoyo, ndi kuwapatsa chinachake chenicheni, chimene chanenedwanso m’maiko angapo a zisumbu padziko lonse lapansi.

Amathandizidwa m'masomphenya ake ndi wamkulu watsopano waku Germany waku Canada ku Barbados Tourism Marketing, Inc, Jens Thraenhart. Jens anapatsidwa mphoto Mbiri ya Tourism Hero yatha Novembala ndi World Tourism Network.

Kusankhidwa kwa Thraenhart kuti atsogolere bungwe lalikulu la zokopa alendo ku Barbados kudafunsidwa ndi ena aku Barbadian omwe amawona kuti udindowu uyenera kupita kwa Nzika yaku Barbados.

Tourism Heroes Awards:LR:(Juergen Steinmetz, Hon. Najib Balala, Hon Edmund Bartlett, Jens  Thraenhart, Tom Jenkins

Poyankhulana ndi Barbados Sunday, Sun  Jens Thraenhart anafotokoza kuti:

“Ndimakhulupirira kwambiri masomphenya a nduna; momwe angasinthire zokopa alendo chifukwa ndikuganiza kuti mwamwambo anthu amayang'ana zokopa alendo malinga ndi kuchuluka kwa obwera," pomwe akuvomereza kunyada koyambirira kofunsira ntchito ya BTMI pomwe adafikiridwa ndi makampani osiyanasiyana osakira, "kuphatikiza bungwe lomwe limayang'ana. kuti mudzaze positi ya BTMI".

"Kunena zoona ndi inu, izi zinali zovuta kwa ine. Ndinati, 'Sindidzaikanso chiyembekezo chochuluka mu izi. Alangizi anga anati, 'Simudzapeza ntchito imeneyi, ngakhale mungakhale woyenera kwambiri' . . . Ngakhale pamene ndinali m’mafainali, ndinadzimva kuti ndidakali wotsimikizirika.” Anapezeka kuti ndi amene anagwedeza mutu.

“Nditakhala pansi ndi a Prime Minister, ndidati anthu sanafunse funso lofunika kwambiri, ndikuti, chifukwa chiyani timachita zokopa alendo? Yankho ndiloti, tikufunadi kupanga moyo wabwino kwa onse okhala pachilumbachi.

“Ndinati china ndichakuti zokopa alendo zimayambira kunyumba, ndiye tikuyenera kuwonetsetsa kuti anthu pachilumbachi alandira zokopa alendo. Ngati anthu akumaloko alipo akusangalala ndi zokopa alendo, ndiye kuti anthu akufuna kubwera kuno. . . Tikuyenera kubwereranso chifukwa chomwe timachitira zokopa alendo. Tikayankha funsoli, timaonetsetsanso kuti tichepetse zomwe ndimatcha kuti leakage factor. Ndalamazo sizimatuluka koma ndalamazo zimakhalabe m’dera.”

Asanabwere ku Barbados, Thraenhart anagwira ntchito kwa zaka zisanu ndi ziwiri monga mkulu wa bungwe la Mekong Tourism Coordinating Office. dera limenelo. Pamene amachoka chaka chatha, anali atakhala ndi mbiri komanso chithunzithunzi pazambiri zokopa alendo padziko lonse lapansi zomwe zidapangitsa wolemba wina kunena kuti: “Thraenhart akuyamikiridwa kuti amathandizira kwambiri zopereka za digito za MTCO. Tsamba la MTCO komanso kupezeka kwapaintaneti kwa Mekong Tourism kwapambana mphoto zingapo zapamwamba. "

Amadziwika kuti ndi m'modzi mwa Opambana 25 Odabwitsa Kwambiri mu Ulendo ndi Kuchereza alendo katatu ndi Wothandizira Maulendo monga imodzi mwa Top Rising Stars in Travel ndipo idawonjezedwa ku Hall Of Global Tourism Heroes mu 2021.

Tourism, komabe, sinali ntchito yake yoyamba kusankha.

Mwana wa katswiri wodziwika bwino wa ma virus ku Germany Olaf Thraenhart, njira ya Jens wachichepere poyambirira idawoneka kuti ikutsatira ya abambo ake. Poyamba adaphunzira udokotala komanso ali ndi digiri ya unamwino. Zimenezi zinachitika mpaka anazindikira kuti sanafune kukhala ndi anthu odwala moyo wake wonse. "Ndinalimbikitsa abambo anga kuti andilole kupita kusukulu ya hotelo ku Switzerland ndipo ndinamaliza chaka changa chomaliza ku US."

Pamene amaphunzira udokotala adalowanso mubizinesi yoperekera zakudya, kugwira ntchito mu bar ndi lesitilanti. Zinali zotsalira zomwe zinayambitsa chidwi chake pa kuchereza alendo ndi zokopa alendo, zomwe zinachititsa kuti alowe ku yunivesite ya Cornell ali ndi zaka 30 kuti apeze chidziwitso ndi luso lofunikira ndikuyika MBA pansi pa lamba wake.

Kusintha kwa zokopa alendo kunali paudindo wamkulu waukadaulo wapadziko lonse lapansi, kutsatsa kwamakasitomala, komanso kutsatsa kwa digito ku Canadian Tourism Commission, yomwe tsopano imadziwika kuti Destination Canada.

Thraenhart akuwona “zofanana zambiri pakati pa Barbados ndi dera la Mekong pankhani yotsatsa madera awiriwa. Kumbali ina, ku Asia, ndizokhudza mabizinesi ang'onoang'ono. Awa ndi ngwazi zenizeni za zokopa alendo. Sizinthu zazikulu - ndi anthu omwe amakamba nkhani; ndi mabizinesi ang'onoang'ono omwe amapanga chikhalidwe cha anthu ndipo nthawi zonse ndimakhulupirira kuti mabizinesi okhudzana ndi zokopa alendo amatha kuyendetsa kukhazikika kwenikweni.

"Kumwera chakum'mawa kwa Asia kuli ndi zovuta zambiri. Mukuchita ndi zolemba zisanu ndi chimodzi zosiyana, koma ndikuganiza kuno ku Barbados muli ndi chilumba chomwe mungathe kukhudza malonda; mumakhudza anthu; mukhoza kuyendetsa chinkhoswe ndi kutenga nawo mbali ndipo ndikuganiza kuti ndizomwe zimasangalatsa kwambiri. Mutha kusintha zokopa alendo, ndikuganiza, kuchokera pansi mpaka pansi.

Ananenanso kuti anthu aku Barbadian amatha kuthamangira mbiri yawo yokhala "anthu olandirira", pofotokoza kusiyana pakati pa Cambodia ndi Barbados ndikuti "ngakhale anthu aku Cambodia adzakhala ochezeka kwambiri, mumamva ngati mlendo nthawi zonse. Koma ukabwera kuno, umamva kuti uli panyumba. Muli ndi malingaliro oti ndinu okondedwa komanso ammudzi, kuti ndinu gawo lazambiri ndipo ndizomwe ndikukhulupirira kuti mtunduwo ndi ”.

Ndipo m'nkhaniyi, atafunsidwa kuti apereke ndemanga pa nkhani yaposachedwa ya Barbados ndi logo, Thraenhart adati: "Palibe logo, palibe chizindikiro, palibe mtundu womwe ungadziwe izi. Itha kukulitsa koma pamapeto pake, ndikulumikizana kwamaganizidwe komwe ndiye mtundu ndipo ndikuganiza mukakhala ndi izi, ndi zamphamvu komanso zokhazikika ndipo zimayendetsedwanso, kubwereranso kumabizinesi ang'onoang'ono, anthu, ndi mabizinesi ang'onoang'ono. nkhani zowazungulira.”

"Ndikuganiza kuti sitingangoyezera omwe akufika, anthu angati amabwera, koma tiyenera kuyang'ana momwe zokopa alendo zimakhudzira komanso kulemetsa kwa zokopa alendo - ndi katundu wotani wosaoneka umene zokopa alendo angapange," Thraenhart anawonjezera.

Iye wati ndondomeko iliyonse yomwe bungwe la BTMI lingapange pofuna kupititsa patsogolo ntchito zokopa alendo pachilumbachi, payenera kukhala zogulira anthu. Izi, adanenanso kuti zinali zofunikanso pakuyika chizindikiro pachilumbachi. "Ndikuganiza kuti zimadalira kupanga ma touchpoints ndi mtundu. Sizingangowonjezera kuwonetseredwa komanso kumapanga mgwirizano wamaganizo. Ndikuwonanso pankhani yopanga mtundu komanso kupanga malingaliro. ”

Essence ya dziko

“Kwa ine, chizindikiro kapena tag sigulitsa kopita. Ndimakhulupirira kuti komwe akupita sikugulitsidwa ndi logo kapena tagline. Koma nthawi zina ma brand amatha kutsindika kwambiri logo ndi mzere wama tag. Ndikukhulupirira kuti chizindikiro chimapangidwa ndi zomwe dziko limayimira. ”

Anthu ena anenapo za kukhala chete kwa mutu watsopano wa BTMI kuyambira pomwe adafika ku Barbados pafupifupi miyezi isanu yapitayo. Komabe, Thraenhart adalongosola kuti wakhala akugwiritsa ntchito masiku oyambirirawo "kumvetsera kwenikweni, ndikuphunzira za bungwe, za osewera osiyanasiyana komanso za chilumbachi", komanso akugwira ntchito mwakachetechete pamapulogalamu ena kumbuyo. Adatchulapo kampeni yachilimwe ya BTMI, yomwe idamangidwa mozungulira zipilala zitatu. “Choyamba ndi chimene timachitcha pamwamba-pansi; gawo lachiwiri lidzabwera m'nyengo yozizira, kumene tidzapita kukachita nawo malonda, okhalamo, ndi alendo.

"Gawo lachitatu ndi lomwe timatcha zinsinsi ... chifukwa timamva, makamaka ine ndikubwera kuchokera kunja, kuti anthu ambiri amaganiza za Barbados ngati magombe, ndipo ndazindikira kuti pali zambiri ku Barbados. Anthu akayang'ana ku Caribbean amaganiza kuti zilumba zonse ndi zofanana, choncho tifunika kuonetsetsa kuti pali chosiyanitsa pankhani ya Barbados. "

Adafotokozanso za kampeni ya BTMI ya "Five I's kampeni, yomwe ikuphatikiza mbali zambiri za masomphenya atsopano oyendera alendo ku Barbados.

Kodi akunena chiyani kwa a Barbadia omwe adakayikira kusankhidwa kwake?

"Ndikuganiza kuti nthawi zonse umafunika kudziwa malo ako. Ndinali ku Asia ndipo ndikuganiza kusiyana pakati pa ine kukhala German / Canada kukhala ku Asia ndi monyanyira kuposa ine kukhala pano. Choncho ndikudziwa kusiyana kwa chikhalidwe ndi kukhudzidwa chifukwa ndakhala nawo. Ndakhala padziko lonse lapansi. Ndinayenera kuzolowera ndikulumikizana ndi zikhalidwe zonse. Chinthu chachiwiri ndi zochitika. Ndinkagwira ntchito m'boma, ndimagwira ntchito m'mabungwe apadera, ndipo ndimagwira ntchito m'mabungwe oyambira kuti ndimvetsetse mabungwe osiyanasiyana. Nditha kugwira ntchito m'mabungwe osiyanasiyana komanso ndimamvetsetsa omwe akukhudzidwa.

"Chinthu chachitatu chingakhale maphunziro. Ndinaphunzira m'makontinenti atatu ndipo ndikumaliza maphunziro anga a udokotala pompano. Kukhala ndi kuyamikira kafukufuku ndi deta, ine ndikuganiza, ndi chinthu china.

"Koma ndikuganiza pamapeto pake, ndili pano kuti ndithandizire gululi ndipo ndikuganiza kuti tili ndi gulu labwino kwambiri kuno ku BTMI - okonda, olimbikira ntchito ndipo amadziwa kuti ndi akatswiri enieni pankhani yolimbikitsa Barbados.

"Sindinabwere kudzasintha malingaliro koma mwina kubweretsa malingaliro atsopano ndikuthandizira gulu kuti ligwire ntchito yabwino."

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