LOS ANGELES, CA - Wolemba wotchuka padziko lonse lapansi, wopanga ndi wotsogolera Baz Luhrmann adzakhala ndi pakati ndi kupanga kampeni yapadera yapadziko lonse ya Tourism Australia.
Kampeni, yomwe idzachitika kwa miyezi ingapo kuyambira Okutobala 2008 m'misika yapadziko lonse ya Tourism Australia, idzagwirizana ndi kutsatsa kwapadziko lonse lapansi ndikutulutsa chithunzi chachikulu cha Luhrmann ku Australia.
"Kulemera kophatikizana kwa filimuyi ndi kampeni iyi idzapatsa Australia mphamvu yamphamvu kwambiri m'zaka zambiri," atero a Geoff Buckley, woyang'anira wamkulu wa Tourism Australia. "Iyi ndi ntchito yodabwitsa, ndipo tikuganiza kuti ndi yapadera. Makampani okopa alendo ku Australia a AUD $ 85 biliyoni ali, monganso mayiko ambiri, akukula pang'onopang'ono chifukwa cha kukwera kwamitengo yamafuta komanso kukukulirakulira kwachuma padziko lonse lapansi.
Nick Baker, manejala wamkulu wa Zamalonda ku Tourism Australia adati, "Tikukhalabe amodzi mwa malo omwe alendo amafunidwa kwambiri padziko lonse lapansi, koma kusintha chikhumbocho kukhala chenicheni kukuvuta kuposa kale kwa apaulendo ambiri.
"Kufunika kopanga mwachangu komanso kavalidwe mozungulira 'mtundu' wa dziko ndikolimba kuposa kale ndipo ngakhale Australia, yomwe yakhala ndi mbiri yodziwika bwino kwambiri, ikuyenera kupangitsa kutsatsa kwake kukhala kwatsopano komanso kopatsa chidwi.
"Palibe njira yabwinoko yochitira izi kuposa kupeza thandizo la m'modzi mwa luso lathu lopanga komanso lanzeru, Baz Luhrmann, mnzake wopanga Catherine Martin ndi gulu lonse la Bazmark.
"Mitu yachikondi ndi ulendo, limodzi ndi mphamvu ya dziko la Australia ndi anthu kuti asinthe, zidzakhudzanso ntchito yokopa alendo, monga momwe zimakhalira mufilimuyi."
Bambo Luhrmann anati: “Pamene Tourism Australia inabwera kwa ife, poyamba sitinkachita mantha chifukwa sitinkafuna kusokoneza kakulidwe ka filimuyi ndi ntchito yoyendera alendo. Pamene tinkakambirana kwambiri, ndinazindikira kuti tonsefe tinali ndi zolinga zofanana - kukondwerera mphamvu yapadera komanso yosinthika ya kontinenti yakale komanso yodabwitsayi. Poganizira izi, tidavomera kuti tiyike gulu lathu pamalingaliro ndi kukwaniritsidwa kwa kampeni yamakono yomwe, ngakhale siyikuwonetsa filimuyi, ikuwonetsa chowonadi chosangalatsa ichi. "
Bambo Baker adatinso, “Kampeni iyi ichitika m’makanema, pa wailesi yakanema komanso pa intaneti. Zosindikiza zidzapangidwa ndi bungwe la Tourism Australia la DDB Worldwide, mogwirizana ndi kampani yopanga Bazmark Inq ya Bambo Luhrmann.
Wachiwiri kwa purezidenti wa Tourism Australia Americas, Michelle Gysberts, adati zonse zomwe zachitika pamsonkhanowu ziphunzitsa anthu apaulendo aku North America za Australia ndikuwawonetsa pang'ono zomwe sizikudziwika za dziko lomwe akuganiza kuti amalidziwa.
"Cholinga chinanso ndikuwonetsa kuti tchuthi chopita ku Australia chikugwirizana mosavuta ndi nthawi yatchuthi yaku America," adatero. "Mitu yapakati ya filimuyi yokhudzana ndi chikondi, ulendo, kusintha, matsenga a Aboriginal ndi chikondi cha dziko zingathe kugwiritsidwa ntchito pazinthu zambiri za ku Australia - kuchokera ku chic, kutsogola kwa mizinda yake mpaka kumadera akutali kwambiri, osakhudzidwa padziko lonse lapansi. ”
"Zowonadi chiyembekezo chathu ndi chakuti kampeniyi idzawonjezera kufunikira kofulumira kwa ulendo wopita ku Australia ndikuyika dzikolo pamwamba pa anthu oyenda ku North America monga 'must-go' kopita mu 2009," anamaliza Ms. Gysberts.
