Sri Lanka Tourism Promotions Bureau idatsogolera njira yotsitsimutsa zokopa alendo ndipo, kudzera mu izi, chuma cha Hikkaduwa chidalipiridwa ndi anthu opitilira 10,000 omwe adasonkhana m'tauni yomwe kale inali yotchuka kwambiri.
Kuyankha kwakukulu ku Hikkaduwa Beach Fest yamasiku asanu yomwe inali ndi ulendo wodzaza ndi zochitika za usana ndi usiku, inapatsa Hikkaduwa kulowetsedwa kwachuma komwe kunali kosowa m'zaka zaposachedwa.
Onse a Hikkaduwa Hoteliers Association ndi Hikkaduwa Tourist Service Providers Association adanena kuti Beach Fest idatsitsimutsanso chidwi ku Hikkaduwa ndipo idapereka thandizo lazachuma kwa mabizinesi amderalo.
Mabizinesi ang'onoang'ono ndi apakatikati ndiwo adapindula kwambiri, chifukwa kufunikira kwa chakudya ndi zakumwa ndi zinthu zina zidakwera kwambiri chifukwa cha kuchuluka kwa anthu.
"Tidalandira ndemanga zabwino pamabizinesi ambiri am'deralo, ndipo akuyembekezera kale zomwe zidzachitike m'zaka zikubwerazi," atero mkulu wa bungwe la Sri Lanka Tourism Promotions Bureau Dileep Mudadeniya.
Malo ogona m'tauni ya m'mphepete mwa nyanja analinso ndi kaundula wa alendo, okhala ndi malo angapo, omwe anali atatsekedwa chifukwa cha kugwa kwazaka zaposachedwa, akumachotsa fumbi ndikutsegula zitseko zawo kuti achite bizinesi.
“Aka n’koyamba m’zaka 20 kuti mahotela onse alembetse kuti anthu 100 alionse amakhalamo; ngakhale mabizinesi ang'onoang'ono okhala ndi chipinda chimodzi ndi ziwiri adasungidwiratu," Purezidenti wa Hikkaduwa Hoteliers Association Siri Gunewardene adatero.
"Zikuoneka kuti carnival yafika pa 100 miliyoni ku chuma cha m'deralo, malinga ndi chiwerengero cha Rs. 20,000 pachipinda x anthu 5,000 kwa mausiku asanu.
Chochitikacho chikhoza kuonedwanso kuti ndi chopambana kwambiri, chifukwa chakuti mwambo wotsegulira Beach Fest unakonzedwa ndi kagulu kakang'ono ka ophunzira aku yunivesite odzipereka akubwera kunyumba kutchuthi chawo, pamodzi ndi gulu la Sri Lanka Tourism, Ruhuna Tourism Bureau ndi thandizo la Hikkaduwa Hoteliers Association, Hikkaduwa Tourism Service Providers Association and Real Radio.
Kuphatikiza apo, mauthenga ambiri pamwambowu adachitika pogwiritsa ntchito malo ochezera a pa intaneti odziwika bwino monga Facebook, YouTube ndi mabulogu ena.
"Kupereka udindo wina wokonzekera mwambowu kwa anthu odzipereka omwe adatsogoleredwa ndi gulu la SLTPB ndikulimbikitsa mwambowu kudzera m'njira zakale, kwapulumutsa ndalama zambiri zomwe zikanaperekedwa kwa woyang'anira zochitika kuti agwirizane ndi mwambowu komanso kutsatsa, "wapampando wa Sri Lanka Tourism, Renton de Alwis adati ndikuwonjezera kuti, "Ndikuganiza kuti ichi ndi kupambana kwakukulu kwa bungwe la boma ndipo kuyenera kukhala njira yopita patsogolo."
Mapulani ayamba kale ku Beach Fest yayikulu komanso yosiyana siyana ya 2009, ndi malingaliro ena ophatikiza zosangalatsa zamadzulo kwa omvera okhwima, pomwe Beach Rave imachita chidwi ndi mafani a techno.
Ngakhale kuti chochitika cha chaka chino chidakopa anthu ambiri am'deralo monga momwe amayembekezeredwa, chidwi ndi hype zomwe zidapangidwa zikuyembekezeka kukopa alendo ambiri ochokera kutsidya lina chaka chamawa, makamaka ochokera ku India, Maldives ndi mayiko ena aku Asia.
Kuti mudziwe zambiri lemberani: Sulochana, Media Coordinator, SLTPB, 2946589
ZOMWE MUNGACHITE PA NKHANIYI:
- “The move to entrust some of the responsibility of organizing the event to the volunteers directed by the SLTPB team and promoting the event through traditional channels, has saved millions of rupees that would have otherwise been paid to an event manager to coordinate this event and for advertising,” chairman, Sri Lanka Tourism, Renton de Alwis said adding that, “I think this is a significant achievement for a state institution and should be the way forward.
- Chochitikacho chikhoza kuonedwanso kuti ndi chopambana kwambiri, chifukwa chakuti mwambo wotsegulira Beach Fest unakonzedwa ndi kagulu kakang'ono ka ophunzira aku yunivesite odzipereka akubwera kunyumba kutchuthi chawo, pamodzi ndi gulu la Sri Lanka Tourism, Ruhuna Tourism Bureau ndi thandizo la Hikkaduwa Hoteliers Association, Hikkaduwa Tourism Service Providers Association and Real Radio.
- Malo ogona m'tauni ya m'mphepete mwa nyanja analinso ndi kaundula wa alendo, okhala ndi malo angapo, omwe anali atatsekedwa chifukwa cha kugwa kwazaka zaposachedwa, akumachotsa fumbi ndikutsegula zitseko zawo kuti achite bizinesi.
