Mahotela awiri odziwika bwino komanso malo osangalalira omwe kale anali pansi pa Westroc Hotels & Resorts ku Arizona, malo odziwika bwino a Hotel Valley Ho ku Old Town Scottsdale komanso malo ochitira gofu atsopano ku Paradise Valley, Mountain Shadows Resort Scottsdale, asintha kukhala kampani yayikulu yoyang'anira. BENCHMARK®, kampani yapadziko lonse yochereza alendo, yomwe imagwiritsa ntchito mahotela 80 odziyimira pawokha, malo opumira apamwamba komanso malo amisonkhano ku North America, Caribbean ndi Japan, okhala ndi malo odziwika bwino kuphatikiza Turtle Bay Resort pa Oahu's stored North Shore; Tivoli Lodge ku Vail, Colorado; Willows Lodge ku Washington State; Essex Resort & Spa ku Vermont; ndi Santa Barbara Beach & Golf Resort pachilumba cha Curacao.
Pomwe Hotel Valley Ho ndi Mountain Shadows Resort Scottsdale zikhalabe zakwanuko, asintha kuchoka ku kampani yoyang'anira Westroc Hotels & Resorts, yomwe BENCHMARK® yapeza, ndikulowa nawo siginecha yamakampani, Benchmark Resorts & Hotels. Kusintha kumeneku kumapereka katundu ndi anzawo zopindulitsa zingapo zatsopano, kuphatikiza zida zolimbikitsira zandalama, mwayi wochulukirapo wa ntchito ndi kusamutsa, malonda owonjezera ndi kulumikizana ndi malonda, kuthekera kopereka malipoti, ndi njira zambiri zamalonda.
A Alex Cabañas, wamkulu wamkulu wa Benchmark, adati, "Benchmark ndiwosangalala kwambiri kubwereranso kumsikawu, ndikukulitsa malo athu odziwika komanso apadera. Gulu la Westroc lapanga malo awiri apadera omwe amagwirizana bwino ndi Benchmark, ndipo magulu omwe talumikizana nawo kale ndiwowonjezera kubanja la Benchmark. "
Othandizana nawo a Westroc Hospitality, kuphatikizapo Scott Lyon, William Nassikas ndi Pete Corpstein, atembenuza maganizo awo ndi kuyesetsa kuti apeze mwayi wopita patsogolo m'munda wochereza alendo. Scott Lyon, wokhala ku Paradise Valley, apitilizabe kukhala Investor ndi BENCHMARK®, ndipo akuti, "Ndikuwona uwu ngati mwayi wopatsa Hotel Valley Ho ndi Mountain Shadows Resort ndi chidziwitso komanso chidziwitso chochulukirapo, zomwe zimatipatsa zodabwitsa. Mamembala amagulu zosankha zambiri, zopindulitsa, komanso njira yopititsira patsogolo kukula pamsika. ” Banja la Lyon lipitiliza kukhala ndi Hotel Valley Ho komanso kukhala nawo a Mountain Shadows Resort ndi Woodbine Development Corporation ku Dallas. Zochitika za alendo pa malo onsewa sizisintha ndi mgwirizano watsopanowu.
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