Dzulo, Beverly Hills Conference & Visitors Bureau (BHCVB) idachita chakudya cham'mawa ku Waldorf Astoria Beverly Hills kwa atsogoleri abizinesi a City, ochita mahotela ndi akuluakulu aboma am'deralo komwe zamtsogolo zaukadaulo zidakambidwa pamodzi ndi momwe angagwiritsire ntchito zomwe zikuchitika ku Beverly Hills. BHCVB idaitana mabungwe ake apadziko lonse lapansi kuchokera kumayiko otsatirawa: UK, Europe, China, India, Middle East, Australia/New Zealand/South East Asia ndi US kuti atenge nawo gawo pazokambirana zomwe zikuwonetsa zomwe zikuchitika pamsika uliwonse. M'mawawu udathetsedwa ndi chidziwitso chochokera kwa Clyde McKendrick, US Managing Partner ndi Chief Innovation Officer pakampani yotsogolera yofufuza, Canvas8.
Zoyesayesa zopatsa mphamvu zaluso ndi chikhalidwe mumzindawu zayamba kale; Mzindawu wamaliza posachedwapa kampeni yake yachinayi ya BOLD, yomwe imachitika nyengo iliyonse yachilimwe ndi yozizira. BHCVB idaperekanso kuyang'ana koyamba pazotsatira zoyambilira za 2018 Visitor Profile/Economic Impact Study:
• 80% ya alendo a Beverly Hills m'chilimwechi anali ochokera m'misika yapadziko lonse ndipo 20% anali ochokera m'misika yapakhomo.
• Alendo amene ankadziwa za BOLD ndi/kapena maola otsiriza anakhaladi mochuluka kuposa amene sanafunse nthawi ya tsiku, kutanthauza kuti anthu anabwera ku BOLD ndipo mwina anabweranso kudzagula.
• Panali chiwonjezeko cha kukhutira ndi 6% pa nthawi yomweyi mu 2018
• 50% ya alendo omwe adafunsidwa adanena kuti ulendo wawo udawonjezedwa chifukwa cha nthawi yayitali komanso BOLD
• 10% mwa alendo onse amakhala m'mahotela ndipo 11% amakhala "malo ogona olipira"
• 30% anali alendo obwereza
• Avereji ya ndalama zomwe munthu amawononga tsiku lililonse pamagulu onse a alendo (kuphatikiza oyenda masana ndi alendo obwera kuhotelo) anali $217
• Avereji yowononga tsiku lililonse kwa alendo ogona anali $541
Pagulu lonselo, woimira aliyense wapadziko lonse lapansi adavomereza kuti Beverly Hills ali ndi kupezeka kwamphamvu m'misika yawo komanso kuti mzindawu umadziwika ndi chikhalidwe chake chofuna, kuyang'ana anthu otchuka, mawonekedwe ngati oasis komanso kukongola kosatha.
Zina zomwe zidagawidwa:
• Ku US millennials akuyenda kuposa kale lonse ndipo maulendo apabanja akupitiliza kusintha kuphatikiza maulendo amitundu yambiri.
• Dziko la UK likuwona opitilira theka la apaulendo omwe amapita kumapeto kwa sabata ndipo apaulendo ambiri amaphatikiza maulendo awo ngati bizinesi ndi zosangalatsa, "bleisure"
• Apaulendo aku Australia akufuna malo okhalamo mwamakonda kwambiri. Kuphatikiza apo, apaulendo apamwamba ochokera kuderali ndi achichepere, okonda kuchita zambiri, amayenda ndi mabanja komanso amayenda nthawi zambiri.
• Apaulendo aku China amakonda "kukhala ngati amderali" komanso amakonda kuwona zinthu zomwe angagawane pa WeChat
• Oyendayenda a ku India ndi osaka chikhalidwe - anthu apakati omwe adapeza chuma chatsopano ndipo akuyang'ana kuti azigwiritsa ntchito zambiri pazabwino komanso zosamalira zochitika zam'deralo. Malo ochezera a pa Intaneti ndiwofunika kwambiri, koma zomwe zili zosangalatsa kwambiri ndizokonda anthu otchuka, ngakhale ma micro-influencers akukhala otchuka kwambiri.
• Anthu aku Middle East amapeza kukula m'magulu ang'onoang'ono omwe akuyenda; patchuthi, apaulendo amitundu yambiri. Derali likuwonanso kuchuluka kwa apaulendo azaka chikwi omwe akuyenda maulendo aafupi pakati pa masiku atatu mpaka 3
"Masiku ano wapaulendo wapamwamba amafuna zinthu zochepa komanso zokumana nazo zambiri," akutero McKendrick, yemwe adanenanso kuti pali chidwi pamakampani omwe amafunikira kukhazikika komanso chifundo.
"Ndikofunikira kuti tizilankhulana kuti Beverly Hills ali ndi kanthu pa moyo uliwonse. Kaya mukuyenda ndi abale anu, mukukumana ndi Beverly Hills kwa nthawi yoyamba, kapena mwabwera kudzathawa kumapeto kwa sabata, zosankha zosiyanasiyana zimapangitsa kubwera mumzinda wathu kukhala chisankho chosavuta, "atero a Julie Wagner, CEO wa BHCVB.
Njira zotsatirazi zikuphatikiza kugwira ntchito limodzi ndi Komiti Yoyang'anira Mapulani ya Meya ndi BHCVB's Destination Development Plan yomwe pamapeto pake imagwira ntchito yoletsa tsogolo la Beverly Hills pogwira ntchito ndi atsogoleri am'deralo omwe akuyimira ma verticals osiyanasiyana monga: mahotela, ogulitsa, malo ogulitsa nyumba, malo odyera ndi mabungwe azikhalidwe. .
