Pafupifupi anthu 400 a kunja kwa dziko, kuphatikizapo ogwira ntchito ndi eni malo odyera ku Thai kutsidya kwa nyanja, akuyembekezeka kulowa nawo ntchito yamasiku asanu yotchedwa "Amazing Tastes of Thailand" yomwe ikukonzekera pakati pa September 22-27, 2009 ku Central World Bangkok ndi zigawo zazikulu ku Thailand.
Pulojekitiyi idapangidwa kuti ipindule ndi kupititsa patsogolo kutchuka kwa zakudya zaku Thai, kupititsa patsogolo kugulitsa kwaulimi ku Thailand, ndikuthandizira alendo kusangalala ndi zophikira zapamwamba pazakudya zosiyanasiyana zaufumu.
Ikukonzedwa limodzi ndi Tourism Authority of Thailand, department of Export Promotion, Thai Hotels Association, Association of Domestic Travel Association, ndi Thai Restaurant Association.
Omwe atenga nawo mbali aphatikizanso oyang'anira malo odyera, ophika odziwa za Thai ndi zakudya zina, komanso otsutsa zakudya ndi olemba. Malinga ndi malo, amachokera kumayiko akum'mawa kwa Asia (158); ASEAN ndi kum'mwera kwa Asia ndi kum'mwera kwa Pacific (89); Europe, Africa, ndi Middle East (134); ndi America (42).
Kuonjezera apo, ophika ambiri otchuka adaitanidwa kuti alowe nawo, monga Bambo Michael Lam, mwiniwake ndi wophika wa malo odyera zamasamba a Formosa ku Hong Kong; Mayi Luyong Kunaksorn, mwiniwake wa malo odyera a A-Roy Thai ku Singapore; Madame Dzoan Cam Van, yemwe ali ndi pulogalamu yake yophikira pa TV ya Vietnamese; Bambo Roland Durand, mwini wa malo odyera a Passiflore ku France omwe anakhala zaka zingapo ku Thailand; Bambo Warach Lacharojana, wophika malo odyera ku Sea & Spice ku New York; ndi Bambo Jet Tila, wodziwa za chakudya cha Thai ku Los Angeles.
Onse adasankhidwa mosamala ndi maofesi akunja a TAT kuti atsimikizire chidwi chachikulu. Adzalumikizana ndi Zokonda Zodabwitsa za Thailand Fam Trip yomwe ikukhudza zigawo zonse zisanu za Thailand.
Paulendo uliwonse, otenga nawo mbali azikhala ndi mwayi wosangalala ndi zakudya zachikhalidwe zaku Thai za dera lililonse ndikuwona ziwonetsero zophikira, komanso kugula zokometsera zakomweko ndi zosakaniza ndikuchezera malo ogulitsira zaluso ndi zaluso zaku Thai, zokopa alendo, komanso misika yakumaloko.
Apezanso mwayi wolumikizana ndi eni malo odyera am'deralo, ophika, ndi makampani omwe akuchita nawo ntchito yopanga ndi kugawa zinthu zaulimi zaku Thailand.
Pa Seputembara 25, onse otenga nawo mbali adzapezeka pamwambo wotsegulira ndikulandila phwando ku Central World.
Mwambo wokongolawu ukhala ndi ziwonetsero zazakudya zaku Thailand ndi makalasi ophika ndi ophika ochokera m'magawo onse asanu omwe apanga zakudya zawo zapadera, kuphatikiza maphunziro akuluakulu ndi zokometsera. Padzakhalanso mipikisano yokongoletsa zakudya zaku Thai, mindandanda yamasewera odziwika bwino a kanema ndi otchuka, zosangalatsa, ndi ziwonetsero zachikhalidwe zaku Thai.
Otenga nawo mbali akunja apatsidwa mwayi wogawana malingaliro owongolera magwiridwe antchito a malo odyera aku Thai akumayiko ena komanso msika wabwinoko wazinthu zaku Thai ndi zakudya zakunja. Komanso, adziwitsidwa za njira zomwe angagwiritsire ntchito bwino malo awo odyera achi Thai ngati njira zotsatsira alendo komanso kudziwitsa anthu zambiri zokopa alendo ku Thailand.
Zakudya za ku Thailand ndizodziwika padziko lonse lapansi chifukwa ndizopatsa thanzi, zokoma komanso zotsika mtengo. Malinga ndi Unduna wa Zamalonda ku Thailand, pali mapulani owonjezera kuchuluka kwa malo odyera achi Thai kutsidya lina kuchokera ku malo 13,000 mu 2009 mpaka malo 15,000 mu 2010 monga gawo lachiwiri la polojekiti ya Thailand ya "Kitchen of the World", yomwe cholinga chake ndi kulimbikitsa kutumizidwa kwa chakudya ku Thailand. .
Malo ambiri odyera achi Thai, kuyambira malo ogulitsira kumisika kupita ku zakudya zofulumira, amakhazikitsidwa ndi anthu ochokera ku Thailand omwe akukhala kunja, akazi a ku Thailand ochokera kunja, ndi ophunzira akale, komanso mabizinesi akunja omwe adangoyamba kukondana nawo. Zakudya zaku Thai.
Kuphatikiza pa mfundo yakuti alendo masauzande ambiri amabwera ku Thailand kudzaphunzira kuphika zakudya zaku Thai, chakudya ndi zakumwa ndizofunikira kwambiri pazachuma cha alendo ku Thailand. Mu 2007, alendo obwera ku Thailand adawononga pafupifupi 4,120.95 baht pa munthu patsiku, pomwe 731.10 baht kapena 17.74 peresenti inali pazakudya ndi zakumwa.
