Ndi malingaliro ake otsogola a hotelo komanso zopangidwa ndiukadaulo wam'badwo wotsatira, Bloom Hotel Group yakhala yosamalitsa mapulani ake akukula. Izi zikuwoneka ngati mbiriyakale popeza mtunduwo wasuntha mwakachetechete mapulani awo okulitsa kukhala zida zapamwamba, zomwe zikugwirizana nazo India kukhala msika wachitatu waukulu padziko lonse lapansi wandege wokhala ndi okwera 100 miliyoni. Malo odziwika bwino komanso odziwika bwino a Bloom Hotels monga momwe amachitira ayambitsa dongosololi m'njira yoyezera komanso yoganiziridwa bwino.
Gawo loyamba linali kukhazikitsidwa kwambiri mu Goa, ndi mtundu watsopano wa BloomSuites womwe unayambitsa hotelo yapamwamba ya zipinda 140 mkati mwa Calangute Goa, ndipo pambuyo pake masabata angapo ndi hotelo ina ya zipinda 55 pansi pa mbendera ya Bloomrooms pamsika womwewo. Kampaniyo yapanganso mapulani okhazikitsa m'malo ena 20 kudutsa Indiakuchokera Hyderabad ku Kochi Mumbai.
Pakukula kwachangu, Bambo Tom Welbury, Wachiwiri kwa Purezidenti wa Bloom Strategy anati,Ichi ndi chiyambi chabe. Tidakana zopempha zambiri za otukula zaka zoyambirira. Kukula kwachangu kumagwira ntchito bwino pazolinga zolumikizidwa zachabechabe komanso kuti osunga ndalama aziwonetsa kuwerengera kwawo pazochulukitsa zandalama. Koma izi sizinali za ife ndipo pamapeto pake ndizotsika mtengo. Tasankha osunga ndalama oyenera ndikubwereza malonda athu mosamalitsa kwazaka zambiri. Tsopano popeza talowa nazo Delhi ndi Bangalore tidzachiza apaulendo kwa opambana mphoto a Bloom m'mizinda yonse ya India. "
Malinga ndi akatswiri ambiri ogulitsa mahotela, Bloom wakhala mpainiya wofunika kwambiri pamtengo wotsika mtengo kuyambira gulu lawo lazipinda Zokha komanso nsanja yaukadaulo wina aliyense asanaganizirepo izi. Gulu la Rooms Only lomwe linayambitsidwa ndi Bloomrooms mu 2012 silinapeze chidwi chochuluka kuchokera kwa omwe akupikisana nawo. Koma zaka zingapo pambuyo pake panali kuthamangira kwa otsanzira omwe adayika chizindikiro chachipindacho pamayina awo zomwe zidapangitsa kuti gawolo likule bwino. M'malo mokwera monyanyira, mtundu wa Bloom udaletsa phokoso, kukana kukula ndikupitiliza kuyang'ana mkati mwazogulitsa ndi msika. Panthawiyo uku kunali kusuntha kolimba mtima kokhala ndi ndalama zosavuta komanso kukula komwe kumaperekedwa, koma poyang'ana m'mbuyo zamveka bwino poganizira mphamvu zomwe apeza komanso zomwe akuchita. Komabe, pomaliza chaka chino zikuwoneka kuti zasintha njira yawo ndipo Bloom posachedwa itulutsa chizindikiro kwa apaulendo m'misika yonse yayikulu.
Pa strategic move iyi, Bambo. Sanjeev Sethi, Bloom Chief Operating Officer, katswiri wamakampani, yemwe akutsogolera mtunduwo adati, "Ife a Bloom timakhala ndi makhalidwe ofanana - timakondwerera maubwenzi athu omwe ali pazipilala ziwiri za kukhulupirirana ndi kuwonekera poyera pamene wokhudzidwa aliyense 'akuchita bwino kwambiri'. Ku Bloom, sitikufuna kwenikweni kukhala akuluakulu koma abwino kwambiri. Ngakhale poto wamtundu-Indiakutulutsa kumayamba, sitidzasiya miyezo ya Bloom yopambana. Mahotela athu ndi atsogoleri am'magawo m'misika yawo yaying'ono potengera kusanja komanso magwiridwe antchito ndipo izi sizingasokonezedwe. Ndife amwayi kuti tapezanso otukula otere kuti agwirizane nafe, omwe ali ndi chidwi chofanana ndipo amagwirizana ndi zolinga zathu zokhala opambana. Chifukwa chake ngakhale titha kukhala tikukwera pa accelerator kuti tiwonjezere kukhalapo kwathu sitidzafunika kunyengerera pazabwino. ”
Atafunsidwa momwe akukonzekera ndalama zowonjezera izi komanso komwe akuwona kukula m'zaka zingapo zikubwerazi, Bambo Sethi anafotokoza kuti, "Pa kukula timathandizidwa bwino ndi Bungwe lathu ndi gulu la anthu ochita malonda omwe ali oganiza bwino pamakampani. Izi zimathandizidwanso ndi mfundo yakuti tikupereka phindu lapamwamba kwambiri pazachuma kuposa onse omwe timapikisana nawo. Zochitazo zili pamtengo wamtengo wapatali komanso magawo apakati amsika ndipo sitikuyang'ana malo a nyenyezi 5 & 6. Ino ndi nthawi yosangalatsa kwa Bloom pamene tikuyamba ndi kupitilira makampani odziwika padziko lonse lapansi omwe samamvetsetsa momwe dziko lilili. ”
Powona zolephera ndi zovuta zamitundu yosiyanasiyana yapadziko lonse lapansi mu India, ubwino wakomweko suli kutali ndi zenizeni. China idapambananso ndi makampani apanyumba omwe anali osasinthasintha komanso ogwirizana ndi momwe zinthu ziliri bwinoko kuposa omwe amapikisana nawo akumadzulo. Izi ndizowona m'misika yayikulu yaku India komwe Bloom idakumana ndi makampani odziwika padziko lonse lapansi ndikutuluka pamwamba.
Mwinanso misika yomwe ikubwera ngati Bloom ili ndi tsogolo labwino India Akhala amodzi mwa mayiko omwe akukula mwachangu kwambiri padziko lonse lapansi kuphatikiza ntchito zosiyanasiyana za boma za zomangamanga komanso anthu omwe akutukuka kumene. Ndi gulu la akatswiri odziwika bwino amakampani omwe ali m'malo mwake, zikuwoneka kuti Bloom ali m'njira yotsimikizira zonena zawo ndi zolinga zawo.
Omwe adzapindule nawo adzakhala munthu wapaulendo waku India yemwe akufuna kudziwa zambiri padziko lonse lapansi pamtengo wotsika mtengo modabwitsa. Pambuyo pa mahotelo 100, mapulani amtsogolo akuphatikizanso kuyika ndalama mumakampani oyenda panyanja ndikuyambitsanso zonyamula zotsika mtengo.
Kupambana kumawoneka ngati kuphatikiza kwa utsogoleri wodziwa zambiri, zogulitsa komanso zolipiridwa bwino zomwe ziyenera kuthandiza kuti mbendera yawo ifike kumakona onse adziko. Malinga ndi magwero pakhoza kukhalanso mapulani ena okweza ndalama zowonjezera kuti apititse patsogolo mayendedwe. Oyang'anira akuluakulu adakana ndemanga zenizeni koma adanena kuti sali pamasewera okwera mtengo ndipo amangogwira ntchito ndi osunga ndalama anzeru ngakhale zitanthauza kutsika mtengo. Kuwongolera kutali ndi ndalama zomwe sizingaganizidwe bwino kumapangitsa kuti anthu azikhala ndi zolinga zanthawi yayitali komanso masomphenya. Njira yabwino m'masiku ano pomwe oyambitsa ndi makampani olonjeza apanga ndalama zokweza kumapeto osati njira.
