Chiwerengero cha British alendo ku Netherlands chatsika chaka chino, kutsatira kukhazikitsidwa kwa kampeni yomwe cholinga chake ndi kufooketsa alendo osokonekera kuti asapite ku Amsterdam.
Chiwerengero cha ofika ku UK ku Netherlands chatsika ndi 22% poyerekeza ndi 2019, chaka chatha chaulendo wopanda malire mliri wa COVID-19 usanachitike. Kampeni yomwe idakhazikitsidwa mu Marichi 2023 yalimbikitsa apaulendo omwe ali ndi chidwi ndi chikhalidwe chongololera cha Amsterdam, kuphatikiza chigawo cha kuwala kofiyira ndi malo odyera a cannabis, kuti asankhe malo ena.
Kampeni yapaintaneti imayamba pamene anthu ku Britain amafufuza mawu osakira ngati "stag party Amsterdam," "pub crawl Amsterdam," ndi "cheap hotel Amsterdam" pakusaka.
Makanema ochenjeza amawonekera panthawi ya ndawala ya pa intaneti, yosonyeza anyamata akupunthwa mumsewu, akumangidwa unyolo, kusindikiza zala, ndi mapiko. Makanemawa akutsindika kuopsa ndi zotsatira za kumwa mankhwala osokoneza bongo ndi mowa mopitirira muyeso, kuphatikizapo chindapusa, kugona m’chipatala, mbiri yaupandu, ndi kuwonongeka kwa thanzi kosatha.
Ngakhale kuchepa kwa alendo aku Britain, Amsterdam ikadali malo otchuka kwambiri oyendera alendo ku Europe, kukopa alendo pafupifupi 20 miliyoni pachaka. Mu 2019, mwa awa, 2.4 miliyoni anali alendo aku Britain.
