Brunei idakhala dziko laposachedwa kulowa nawo mu Global Leaders for Tourism Campaign pomwe Mfumu Yake Sultan Haji Hassanal Bolkiah Mu'Izzaddin Waddualah adalandira kalata yotseguka yonena za kufunikira kwa maulendo ndi zokopa alendo.
"Tichita zonse zomwe tingathe kuti tithandizire zokopa alendo," atero amfumu a Sultan atalandira kalata yotseguka yochokera ku bungwe la UN World Tourism Organisation.UNWTO) Secretary General, Taleb Rifai. Zokopa alendo ndizofunikira kwambiri ku Brunei, atero a Akuluakulu ake, ndipo zimachokera pazinthu ziwiri zazikulu: nkhalango yamvula yapakatikati pa Borneo, komanso cholowa chake chauzimu ndi chikhalidwe. Choncho, chitetezo ndi kutetezedwa kwa chilengedwe chiyenera kukhala pamtima pa chitukuko chilichonse cha zokopa alendo, anatsindika.
"Povomereza Open Letter, Brunei wakhala mbali ya gulu lofunika kwambiri la atsogoleri a dziko lapansi omwe amalimbikitsa zokopa alendo monga njira yopititsira patsogolo chuma ndi chitukuko kuphatikizapo ku Asia: China, Indonesia, Malaysia, ndi Republic of Korea," adatero Rifai. .
Choyamba UNWTO Mlembi Wamkulu ku Brunei, Bambo Rifai anayamikira njira zokopa alendo zomwe zimachokera ku zipilala ziwiri za chilengedwe ndi chikhalidwe. "Mphamvu ya zokopa alendo ku Brunei yagona mwapadera," atero a Rifai, akuyamika dzikolo poyang'ana zinthu zake zapadera, "Motere, Brunei ikujambula chitsanzo chake cha zokopa alendo, zomwe mosakayikira zidzakhala chitsanzo. ku dziko lonse lapansi.”
David Scowsill, Purezidenti & CEO wa World Travel & Tourism Council (WTTC) anati: “Kusaina kalata yotseguka kumatsimikiziranso kudzipereka kwa Brunei pantchito zokopa alendo, ndikuwonetsa udindo wa utsogoleri wa dzikolo pantchito yoyendera ndi zokopa alendo. Izi zikugogomezera kuti Brunei imamvetsetsa bwino zomwe zimachitika pakupanga ntchito komanso kukhudzidwa kwachuma komwe kuyenda ndi zokopa alendo kumabweretsa ku GDP yapadziko lonse lapansi. Maulendo ndi zokopa alendo adathandizira 5.8 peresenti ya GDP mu 2011 ku chuma cha Brunei ndipo adathandizira ntchito 14,000, 6.9 peresenti ya ntchito zonse.
Bambo Rifai adakumananso ndi Nduna ya Zamakampani ndi Zoyambira Zoyambira, Hon Pehin Dato Yahya, yemwe adazindikira kuti zokopa alendo ndizofunikira kwambiri pakuphatikiza zachuma ku Brunei. UNWTO wadzipereka kugwira ntchito limodzi ndi Unduna m'zaka zikubwerazi, kuphatikiza pakukhazikitsa mapulani akuluakulu a zokopa alendo ku Brunei, kusinthanitsa zokumana nazo ndi madera ena mu chitukuko cha m'mphepete mwa nyanja ndi zokopa alendo, komanso kulimbikitsa luso.
