BTC 2011, chiwonetsero chamalonda cha ku Italy pamisonkhano, zochitika, misonkhano, maulendo olimbikitsa, ndi malonda okopa alendo, adafika kumapeto kwa July 1 ku Fiera di Rimini Exhibition Center, pakati pa kukhutira kwakukulu kwa omwe analipo.
BTC yachiwiri yomwe idzachitike ku Rimini inapindula ndi chidziwitso cha malo omwe adapeza chaka chatha, zomwe zinapangitsa kuti bungwe likhale labwino komanso lamadzimadzi. Makampani ambiri adawonetsa kuti tsopano adalandira tsiku lachilimwe ndikusamukira ku Rimini, komwe, ndi malo ake owonetserako zamakono, adatsimikizira kukhala alendo abwino kwambiri.
Opezekapo anali makampani owonetsa 313, ogula 278 aku Italiya komanso ochokera kumayiko ena, ndi oyimira 60 atolankhani, okhala ndi ziwerengero zonse zamasiku a 2 a chiwonetserochi zidakwera 8.82% motsutsana ndi 2010 mpaka 3,732, ndi nthawi 6,417 zomwe zidachitika pakati pa owonetsa ndi ogula omwe adalandira.
Ogula ndi alendo omwe adakhala nawo adawonetsa kukhutitsidwa ndi kusiyanasiyana kwa owonetsa, omwe chaka chino adaphatikizanso ogulitsa omwe amagwira ntchito muzamalonda, kulumikizana, ndiukadaulo, chifukwa cha mgwirizano ndi Stratego / P5, yomwe idakonza ndikuwongolera malo apadera The MarkEvent ndi Teknocongress. , yomwe inkayendetsa dera la Tech&Fun.
Momwemonso, ogula omwe adakhala nawo adaweruzidwa kuti ndi apamwamba kwambiri ndi owonetsa, chifukwa cha chisankho chomwe chinachitidwa ndi ofesi ya ogula ya BTC mothandizidwa ndi alangizi apadziko lonse, Federcongressi&eventi (mgwirizano waukulu wamakampani a ku Italy), ndi Starwood.
"Chiwonetserocho chinali chodzaza ndi mwayi ndipo chinatha kupereka chinachake kwa osewera onse ogwira ntchito," adatero Gabriella Ghigi, Woyang'anira Chiwonetsero cha BTC, "Zinali ndendende kuti tinkafuna kupereka BTC chaka chino: bizinesi, choyamba, choyamba. komanso zochitika zamaphunziro, madzulo ochezera, nthawi yoti makampani akumane ndi oimira mabungwe, komanso mabungwe kuti abweretse mamembala awo pamodzi. BTC tsopano ndi yochulukirapo kuposa chiwonetsero chosavuta chamalonda, chifukwa chakhala malo oti anthu onse ammudzi azikumana ndikukambirana za chidwi. Izi zikuwonetsedwa ndi kuchuluka kwa alendo chaka chino omwe sanachedwe koma adabwera kuwonetsero pazifukwa zaukadaulo. ”
BTC idakhala ndi msonkhano woyamba wowonetsa anthu ku Italy's Convention Bureau komanso projekiti ya MICE ku Italy, nkhani ziwiri zofunika kwambiri pamakampani. Paolo Zona, wapampando wa Federcongressi&eventi, adatcha BTC "choyimitsa" ndipo Eugenio Magnani wochokera ku Unduna wa Zokopa alendo adati BTC "ndikonso" malo osungiramo zinthu "momwe zimachitika," potero akutsimikizira gawo lalikulu la chiwonetserochi m'moyo wa mafakitale ku Italy.
Misonkhano 18 yomwe idachitika pamasiku a 2 awonetsero idapezeka bwino kwambiri. Adakambirana nkhani m'malo onse osangalatsa kwa ochita zochitika ndi akatswiri. Chochitika chabwino kwambiri chomwe chinapezekapo chinali chiwonetsero cha msika wa zochitika za 2011 - Investment and Buying Behavior of Italy ndi European makampani. Kafukufukuyu adatumizidwa ndi BTC kuti apatse makampaniwa chida chomvetsetsa ndikuwunika momwe msika ukuyendera. Zomwe zidaperekedwanso zinali dongosolo la kafukufuku watsopano wamsika waku Italy [Osservatorio Congressuale Italiano], yomwe BTC imayang'anira m'malo mwa Federcongressi&eventi, ndipo kuyambira chaka chamawa idzapereka kusanthula kwatsatanetsatane komanso kuwunika kwachuma kwa msika wa zochitika ku Italy.
Zochitika zisanachitike ndi pambuyo pawonetsero zinalandiridwanso bwino kwambiri: choyamba chinali ulendo wa ogula omwe anali nawo ndi atolankhani ku Palacongressi yatsopano ya Rimini, yomwe ili kale malo ofunikira a makampani a msonkhano wa ku Italy, omwe adazunguliridwa ndi chakudya chamadzulo ndi doko la Rimini. Ntchito yachiwiri, BTC's Moonlight Party, inapatsa onse mwayi wokumana ndi Borgo San Giuliano, mudzi wakale wa asodzi, komwe, ndi zosangalatsa zamoyo komanso zowonetsera mafilimu a Fellini, amatha kusangalala ndi zakudya zakumaloko momasuka komanso momasuka bwino pa intaneti.
"Chaka chino, BTC yatsimikizira kuti ndi chochitika chofunikira kwambiri pamisonkhano ndi zochitika za ku Italy," atero a Paolo Audino, CEO wa Exmedia, kampani yomwe imayang'anira BTC. imatha kudzigwirizanitsa ndi zolinga zamabizinesi, kuwapatsa mwayi wokwanira wopeza zotsatira zofunika. Tidzapitirizabe ntchito zomwe zili, pa khalidwe la ogula kuchitiridwa, pa zosiyanasiyana owonetsa, ndi zipangizo kumvetsa msika, kupanga BTC, chaka ndi chaka, malo msonkhano par kupambana kwa makampani ndi nthaka yachonde. kukulitsa malingaliro, talente, ntchito, ndi kulumikizana. ”
Kotero tikukuwonani ku BTC 2012, pa June 21 ndi 22 ku Fiera di Rimini Exhibition Center.
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