Kampeni yokopa alendo ku Ireland iwonetsa mawayilesi akanema aku US, manyuzipepala ndi masamba aku US ndi zotsatsa kuti anthu aku America abwerere ku Ireland.
Kampeni ya madola miliyoni idzawulutsidwa pa CNN, Fox News, Golf Channel, BBC America, Discovery Science ndi Travel Channel.
The New York Times, The Boston Globe ndi zofalitsa zaku Ireland ku US zidzawonetsedwanso.
Niall Gibbons, wamkulu wa Tourism Ireland, adati cholinga chake ndikukulitsa zokopa alendo kuchokera ku America ndi 2 peresenti mu 2010.
"North America ndi msika wofunikira kwambiri wazokopa alendo pachilumba cha Ireland," adatero.
"Tilimbikitsa changu kulimbikitsa kuyenda tsopano ndikuchita kampeni zamphamvu zotsindika za kumasuka komanso kufunika kwa tchuthi pachilumba cha Ireland, komanso zifukwa zoyendera."
Kuphatikiza pa TV blitz, padzakhalanso kampeni yaku Northern Ireland yolimbana ndi Scots-Irish kumayiko akumwera.
Tourism Ireland ikukonzekeranso kutsatsa kwakukulu pachiwonetsero chomwe chikubwera cha "Titanic: Made in Belfast" ku New York.
ZOMWE MUNGACHITE PA NKHANIYI:
- “We will instill a sense of urgency to encourage travel now and execute strong campaigns emphasizing the convenience and value of a holiday on the island of Ireland, as well as compelling reasons to visit.
- Kuphatikiza pa TV blitz, padzakhalanso kampeni yaku Northern Ireland yolimbana ndi Scots-Irish kumayiko akumwera.
- Kampeni ya madola miliyoni idzawulutsidwa pa CNN, Fox News, Golf Channel, BBC America, Discovery Science ndi Travel Channel.
