<
Pokhala ndi masikweya mita 45,000, kakang'ono kakang'ono kakang'ono ka Canada kakang'ono kamene kali ndi zozizwitsa zonse zomwe zili m'mphepete mwa nyanja ya Canada-to-coast-to-gombe: CN Tower ili pamtunda wa mamita 12, Bay of Fundy yasintha mafunde, ndi mafano oposa 40,000. zomwe zimayimira mbali za moyo ndi chikhalidwe cha Canada. Chifukwa cha alendo opitilira 120,000 pachaka, malo okopawa atha kupereka mwayi kwa ma brand kubzala mizu m'malo odziwika bwino aku Canada komanso kulumikiza omvera m'njira yapadera kwambiri.
Brad Ford, Purezidenti ndi CEO wa Little Canada: Amayang'ana Mini Media ngati njira yomwe mitundu ingapangire kulanda alendo m'njira yabwino komanso yosaiwalika. Tizilombo tating'ono tating'ono tating'ono ta ku Canada tomwe timapanga tomwe timayambitsa chidwi komanso kupanga mawonekedwe atsopano kuti otsatsa azitha kulumikizana ndi anthu azaka zonse. Kuyika kwa Mini Media kuli m'malo odzaza anthu ambiri kuzungulira Little Canada, kuyika chizindikiro m'maso mwawo komanso kuwayika pachikhalidwe cha ku Canada chadziko longopekali.
Kuti akhazikitse Mini Media, Little Canada idapereka zida zotsatsira zotsatsa kwaotsatsa omwe angakhale nawo. Chida chilichonse chinali ndi mutu wa "mini" wokhala ndi chithunzi chaching'ono chazofalitsa, ma positikhadi, ndi chitsanzo cha kuyika kwa zikwangwani zazing'ono, zodzaza ndi galasi lokulitsa kuti likulitse. Imodzi mwamakampani oyamba kudumpha mwayi wogwiritsa ntchito malo opangira zikwangwani za Mini Media inali Subway Canada, yomwe idapanga "zikwangwani zazitali," kutalika kwa phazi. Subway idawonetsanso kampeniyi pochititsa msonkhano wawo watsopano ku Little Canada komwe zitsanzo za masangweji a Footlong, sidekicks, ndi makuponi ang'onoang'ono adaperekedwa.
Mtsogoleri wa Creative Strategy and Activation ku Subway Canada, Anabella Mandel, ndiwosangalala ndi ntchitoyi. Zosintha zazing'ono, zachidziwikire, ndizosewerera masangweji akulu mopusa a Subway. Imabweretsa gawo labwino kwambiri mu Mini Media-mwayi wamitundu kuti azinena nkhani zosangalatsa kuti omvera atengeke.
Ntchito ya Mini Media yochokera ku Little Canada ikuyang'ana kwambiri kuyanjana ndi makampani atolankhani kuti akhazikitse malo apaderawa ngati gawo lazogula zapa media, potero kuti azitha kupezeka ndi mitundu ina. Zotsatsa ziphatikizanso mitundu yaying'ono yamitundu yonse yotsatsa-kuchokera kumalo osungira anthu kupita ku OOH zotengera komanso zosankha zina zambiri zophatikiza. Uwu ndi mgwirizano ndi bungwe lopanga zinthu la Dentsu, ndipo spPR yakhala ikugwira ntchito zapagulu, popeza Mini Media imabweretsa malingaliro atsopano pakutsatsa m'malo ang'onoang'ono koma amphamvu kwambiri aku Canada.
