Cebu Pacific imasewera mphamvu zake

Atalandira Airbus A330-300 yake yachinayi m'mwezi wa Meyi, Cebu Pacific, ndege yayikulu kwambiri ku Philippines, inali yofunitsitsa kukwaniritsa malonjezo ake oyendetsa maulendo ataliatali. Chonyamulira chotsika mtengo chinayamba kugwira ntchito mu 1996 ndipo mbiriyakale yakhala ikuyang'ana kwambiri kulumikizana kwapakhomo kuzilumba zonse komanso maulalo am'madera ku Asia.

Koma motsogozedwa ndi Lance Gokongwei, mwana wa woyambitsa komanso wamkulu wabizinesi John Gokongwei, Cebu Pacific yalowa pang'onopang'ono m'magawo ovuta koma odziwika kwambiri owuluka otsika mtengo komanso okwera maulendo ataliatali. "Njira yathu yoyendera maulendo ataliatali ndikupereka ntchito zotsika mtengo, zogwira mtima, zotetezeka zomwe timachita m'misika yayifupi komanso yam'madera," Gokongwei wamng'ono adauza Routes News. "Tikuyang'ana kwambiri misewu yomwe ingatumizidwe ndi ma A330 athu komwe kuli anthu ambiri aku Philippines."

Malo oyamba oyenda maulendo ataliatali kuti alowe mu netiweki anali Dubai, pomwe ndege zatsiku ndi tsiku zidayamba mu Okutobala 2013 - miyezi inayi Cebu Pacific italandira malo ake oyamba. Ngakhale njirayo poyamba inali yopanda phindu, zinthu zolemetsa tsopano zafika pakatikati pa 80% ndipo kufalikira kwina ku Middle East kukukonzekera. Kuwait ikhala malo otsatirawa, ndipo ntchito ya milungu itatu iyamba mu Seputembala.

Misika yonseyi ndi yokongola ku Cebu Pacific chifukwa cha anthu ambiri ochokera kumayiko ena - 930,000 aku Philippines amagwira ntchito ku United Arab Emirates, ndi 180,000 ku Kuwait - koma mpikisano ndi wovuta, Emirates ndi Kuwait Airways onse akutumikira pachipata chachikulu cha Manila, Ninoy Aquino International Airport. Kwina konse, ntchito yanthawi zinayi pamlungu ku Sydney idzayambanso mu Seputembala, kukwera mpaka kasanu sabata iliyonse mu Disembala.

Ngakhale Cebu Pacific ikuyembekeza kukopa apaulendo opumula aku Australia panjira ya Sydney - yomwe kale idapangidwa ndi Qantas ndi Philippine Airlines - ndi diaspora yadzikolo yomwe idzalimbikitsanso kuchuluka kwazinthu zotsika mtengo. Pafupifupi anthu 250,000 amitundu yaku Philippines amakhala ku Australia pano. Zowonadi, ndi pafupifupi munthu m'modzi mwa anthu khumi aku Philippines omwe amakhala kapena kugwira ntchito kunja - zofanana ndi anthu pafupifupi 10.5 miliyoni - kuchuluka kwa anthu ogwira ntchito komanso magalimoto a VFR (ochezera abwenzi ndi achibale) ali pakatikati pa njira zamabizinesi andege.

"Chikhalidwe chathu chachikulu ndi chikhalidwe chathu zimatengera njira yotsika mtengo yonyamula katundu. Tikukhulupirira kuti ichi ndi chitsanzo choyenera, makamaka m’dziko limene lili ndi makhalidwe enieni a ku Philippines,” akufotokoza motero Gokongwei. “Choyamba, dziko la Philippines lili ndi ndalama zochepa. Chachiwiri, pali antchito ambiri aku Filipino kunja. Magalimoto ku Philippines ndi pafupifupi 95% ya ogwira ntchito. Izi zimapanga mwayi wambiri wapadera ku Cebu Pacific kwa ogwira ntchitowo, komanso abwenzi ndi abale omwe akufuna kuwachezera. Chachitatu, kukula kwachuma ku Philippines kwadzetsanso anthu apakatikati, makamaka ogwira ntchito ku IT ndi BPO (bizinesi process outsourcing), omwe tsopano ali ndi ndalama ndipo akufuna kuyenda.

Popanga chinthu chotsika mtengo kwambiri ku Europe, Cebu Pacific imati imapereka ndalama zomwe zimachepetsa omwe akupikisana nawo ndi 40 peresenti. Izi zimapatsa mwayi wogwira ntchito komanso misika ya VFR yomwe imayang'aniridwa ndi kukhudzidwa kwamitengo: "mtengo ndi wofunikira kwambiri popanga zisankho," Gokongwei akutero za makasitomala ake - koma zimayikanso malire kwa okwera.

Zomwe zili m'bwaloli zimakankhira lingaliro lakuyenda mopanda malire, ndikuyika mipando 436 ya Economy mu ndege yomwe nthawi zambiri imakhala ndi 250 ikakonzedwa ndi ma cabins atatu. Ndipo mosiyana ndi mpikisano wotsika mtengo, woyendetsa ndege wautali AirAsia X, Cebu Pacific ilibe Business Class. Mpando wake wokhazikika ndi mainchesi 30, ngakhale okwera amatha kulipira mowonjezera mainchesi 32. Malipiro a katundu ndi zotsitsimula sizinaphatikizidwe pamtengo wamatikiti.

Kuchotsa mtengo ku mafupa opanda kanthu kumapangitsanso kuti mgwirizano ukhale wovuta kukhazikitsa. Cebu Pacific sinasaine mgwirizano wapakati kapena ma codeshare ndi onyamula ena ku Dubai, ngakhale pali makasitomala ambiri omwe amafunikira kulumikizana. "Tapeza kuti okwera athu aphunzira momwe angalumikizire okha," akutero Gokongwei.

Zowonadi, m'malo mogwiritsa ntchito Dubai ngati malo opitilira maulendo opitilira, ndegeyo ikukulitsa chidwi chake kumadera ena omwe sanatumizidwepo. Saudi Arabia ndiyomwe yasankha kukulitsa mtsogolo, pomwe aku Philippines pafupifupi 1.3 miliyoni akugwira ntchito mdziko muno.

Saudia ndi Philippine Airlines onse amawulukira ku Dammam ndi Riyadh kuchokera ku Manila - Saudia ikugwiranso ntchito ku Jeddah-Manila - koma Gokongwei ali ndi chidaliro kuti mitengo yotsika ya Cebu Pacific ikhoza kupangitsa kuti maderawa afunike kwambiri. "Njira zachilengedwe zomwe tikuyembekeza kuwonjezera m'miyezi ingapo ikubwera makamaka ku Middle East, makamaka Saudi Arabia," akutsimikizira. "Zomwe zaposachedwa zimanena kuti 75% yamagalimoto opita ku Saudi Arabia sawuluka mwachindunji pakadali pano. Chifukwa chake ndikuganiza kuti pali kusiyana pamsika. Ngati mungaphatikize kuchuluka kwa magalimoto osalunjika mwachindunji ndi chilimbikitso chomwe tingapereke popereka mitengo yotsika, ndikuganiza kuti pali malo okwanira onyamula anthu aku Saudi, a Philippine Airlines ndi ife eni. ”

Atafunsidwa za misika ina yayitali, adanenanso kuti mitundu yochepa ya A330 imamuletsa kuti atsegule njira zaku Europe posachedwa. Lingaliro la EU lochotsa Cebu Pacific pamndandanda wawo woletsa ndege mu Epulo zikutanthauza kuti ndegeyo tsopano ikhoza kuganizira za kontinentiyi, koma "pochita bwino, kuwuluka molunjika ku Europe kudakali zaka zingapo," akuvomereza Gokongwei. Kukhazikitsidwa kwa njira zotere kungafune kuwonjezeredwa kwa anthu ambiri atsopano, zolemba za Gokongwei, kusankha Boeing 777, 787 ndi A350 ngati "zisankho zitatu zabwino".

Philippine Airlines adachotsedwanso pamndandanda wakuda wa EU mu Julayi 2013 ndipo adayambiranso maulendo apandege opita ku London Heathrow Airport. Wonyamula mbendera akuwunika malo ena akumadzulo, monga Rome, Paris, Amsterdam ndi Frankfurt. "Pakhala kufotokozera momveka bwino za njira, komwe Cebu Pacific ikutsata msika wotsika mtengo ... ndipo Philippine Airlines ikuyang'ana kwambiri kumanga njira zawo zopita kumisika yokolola zambiri kapena yotalika," akufotokoza Gokongwei.

Ngakhale chidwi chaposachedwa chakhala pakukula kwa maulendo ataliatali, oyendetsa ndege sanyalanyaza kupezeka kwawo kwawo komanso madera. Ma Widebodies amangotenga zombo zinayi zokha za 52 zamphamvu za ndege, zomwe zimaphatikizanso ma 30 A320, 10 A319 ndi ma ATR 72 asanu ndi atatu. Ndege zina 43 zili pa dongosolo: ma A330 awiri, 11 A320s ndi 30 A321s. Gulu lankhondo la turboprop likufotokozedwa ndi a Gokongwei ngati "kavalo wabwino kwambiri" wodutsa pachilumba kupita kuzilumba kudutsa zilumbazi, ndipo misewu yowuluka pama eyapoti ngati Boracay ndi Busuanga sangathe kuyendetsa ndege zazikulu.

Malo aku Cebu Pacific akuphatikiza madera 34, pomwe maukonde ake ali ndi mizinda 23 yofalikira kumayiko 11 akunja. Magawo awiriwa apitiliza kukula, pomwe Tandag ku Surigao del Sur ikukhala chowonjezera chaposachedwa kwambiri m'malire a Philippines.

Njira zakunja ndizovuta kuwonjezera chifukwa cha ziletso za mayiko awiri, ngakhale kupita patsogolo kukulembedwa m'misika yayikulu ngati Japan. Ndegeyo inali patsogolo pakukakamiza kuti akhazikitse thambo pakati pa Philippines ndi Japan chaka chatha, ndipo pamapeto pake idapatsidwa mayina atsopano a Tokyo ndi Nagoya, komanso ma frequency apamwamba ku Osaka. Chifukwa cha kukhazikitsidwa kwa njirayo, bungwe la Japan National Tourism Organisation linanena kuti alendo ochokera ku Philippines obwera ku Japan adalumpha ndi 129.5 peresenti pakati pa Marichi ndi Epulo.

Zokambirana za mayiko awiriwa zikupitilira kwina, pomwe bungwe la Civil Aeronautics Board (CAB) likupereka pempho m'malo mwa Cebu Pacific ndi Myanmar. CAB ikufunanso kukambirananso zaufulu wamagalimoto ndi Malaysia, mwina pokumbukira kuti cholinga chopeza ASEAN Open Skies pofika 2015 chikuwoneka kuti sichidzatheka.

Koma pambali pa kukula kwachilengedwe, Gokongwei akufufuzanso mwachidwi mgwirizano ndi Tigerair waku Singapore. Cebu Pacific idamaliza kupeza kampani yocheperako ya Tigerair Philippines m'mwezi wa Marichi, ndikukweza msika wonse wapakhomo kufika pa 60 peresenti. Komanso kulimbikitsa kupezeka kwake kunyumba, mgwirizanowu umatsegula mwayi wa mgwirizano wosalowerera ndale ndi kholo la Tigerair ku Singapore.

"Timawulukira kumpoto kwa Asia, ku China, Korea, Japan. Pomwe Kambuku ali ndi mphamvu zenizeni zopita kumayiko ambiri akumwera chakum'mawa kwa Asia: Indonesia, Thailand, Malaysia makamaka ku India, "akutero Gokongwei. “Tikugulitsana kale matikiti pamasamba a wina ndi mnzake. Tsopano pamayendedwe apakati pa Philippines ndi Singapore, tikudutsa m'magulu osiyanasiyana owongolera mpikisano kuti tipeze njira yogawana ndalama. ”

Mtsogoleri wamkulu amasamala kuti asapitirire kulakalaka kwake kuyanjana ndi mayiko ena, komabe, akugogomezera kuti Cebu Pacific ilibe chidwi chochita nawo mgwirizano. “Sindikufuna kukhala wachinayi kapena wachisanu kulowa msika,” akufotokoza motero atafunsidwa za nkhaniyi. M'malo mwake, Cebu Pacific idzayang'ana kwambiri ku Philippines, ndikulimbitsa mwayi wake woyamba pamsika wophatikizana mwachangu.

Mu Marichi 2013, AirAsia Philippines ndi Zest Airways adagwirizana zosinthana zomwe zidzapangitse gulu lophatikizana la AirAsia Zest. Mwezi womwewo, Philippine Airlines idachoka kumsika wotsika mtengo posinthanso gulu lawo la AirPhil Express kukhala PAL Express yapanthawi zonse. Pamodzi ndi kugula kwa Tigerair Philippines, kusamuka kumeneku kunachepetsa chiwerengero cha osewera apanyumba kukhala atatu okha: PAL Group, AirAsia ndi Cebu Pacific.

Pomwe dera lalikulu la Asia-Pacific likupitilirabe kuvutika ndi mpikisano wogawika komanso kuchuluka kwa kuchuluka kwa anthu, dziko la Philippines tsopano likukhazikitsa mulingo wakukula kwachitukuko. N'zosadabwitsa kuti Maybank, banki yaikulu ku Malaysia, posachedwapa adanena kuti "nkhondo yokwera mtengo" ya ku Philippines ya 2013 yatha ndipo phindu pakati pa ndege za dziko likukwera. Ngakhale Philippine Airlines ndi AirAsia apeza phindu kuchokera ku izi, Cebu Pacific ili pamalo abwino kwambiri kuti ikolole zofunkha.

ETN ndi mnzake wapa media ndi Routes. Njira ndi membala wa Mgwirizano Wapadziko Lonse wa Alendo Othandizira (ICTP).