Chat Commerce Trends Report: Travel Edition

Lipoti laposachedwa la Chat Commerce Trends Report la Clickatell lapeza kuti 95% ya ogula amafuna kukhala ndi makonda pa macheza kuti asungitse zosintha, makamaka kuchedwa kwa ndege, kulowa mochedwa, ndi kukweza.

Dinani, CPaaS innovator ndi Chat Commerce mtsogoleri, lero adawulula zotsatira zake zaposachedwa Chat Commerce Trends Report: Travel Edition, yomwe imawulula zidziwitso zatsopano za momwe ogula masiku ano amafunira kulumikizana ndikugula ndi mahotela, ndege, ndi makampani amagalimoto obwereketsa pamakambirano amafoni am'manja. Kafukufukuyu, womwe udapereka mayankho kuchokera kwa anthu opitilira 1,000, adapeza kuti 87% ya ogula amakonda kugwiritsa ntchito mameseji am'manja kuti alankhule ndi makampani apaulendo.

77% ya ogula akuti ndi okonzeka kugwiritsa ntchito ulalo wolipira m'manja ndi mtundu wapaulendo.

Kuti mumvetse mozama momwe ogula amalankhulirana ndi mtundu wapaulendo, kafukufuku watsopano wa Clickatell adapeza kuti anthu ambiri amafuna makasitomala awo komanso osavuta kumva kudzera muzokambirana, monga 92% ya omwe akutenga nawo mbali akufuna kugwiritsa ntchito mauthenga am'manja kuti alumikizane ndi mahotela, 89% angafune kugwiritsa ntchito mafoni. mauthenga okhudzana ndi ndege, ndipo 85% akufuna kugwiritsa ntchito mauthenga a m'manja kuti agwirizane ndi makampani obwereketsa magalimoto. Gen Z, Millennials ndi Gen X onse amaika mauthenga a m'manja ngati njira yawo yapamwamba yolankhulirana ndi makampani oyendayenda, kusonyeza mibadwo yaing'onoyi ndi yomwe imakonda kwambiri kuyanjana ndi malonda kudzera pa mafoni.

Lipotilo likuwonetsanso kuti makampani oyendayenda akusowa kugwiritsa ntchito kwapadera kwazomwe zikuchitika pameseji yam'manja: malipiro. M'malo mwake, 73% ya ogula adawonetsa kuti sanagulepo kudzera pa ulalo wolipira wa SMS. Komabe, ndi 77% ya ogula akunena kuti ali okonzeka kugwiritsa ntchito ulalo wolipira m'manja ndi mtundu wapaulendo, pali mwayi waukulu wamakampani oyendetsa ndege, mahotela ndi makampani obwereketsa magalimoto kuti apititse patsogolo ulendo wawo ndikulola ogula kuti azisakatula, kugula ndi kutsatira mapulani ulendo onse pa mafoni awo. 81% ya ogula atha kugula kudzera pa ulalo wolipira ndi mtundu uliwonse wamakampani apaulendo, ndipo kusungitsa malo kuhotelo kuli pamwamba pamndandanda (58%).

Zotsatira zazikuluzikulu zowonjezera ndi izi: 

• Ndege:
  • 48% amafuna mauthenga a m'manja kuchokera ku makampani oyendayenda panthawi yosungirako, ndipo 63% adanena mkati mwa maola 24.
  • Makasitomala angafune kwambiri kulandira uthenga pa tsiku laulendo wawo ndi chidziwitso chofunikira, pomwe 60% ya ogula akufuna kulandira zidziwitso zakusintha kwakanthawi komaliza paulendo wawo waulendo.
  • 48% ya ogula akufuna kusungitsa malo oyendetsa ndege ndi ndege kudzera pa mauthenga a m'manja.
• Malo:
  • Makasitomala amakonda kutumizirana mameseji ndi ma hotelo (92%) motsutsana ndi ndege (89%).
  • Kwa mahotela, kulandira uthenga wam'manja kuti chipinda chanu chakonzeka ndipo kupempha kuti mulowemo mwamsanga kapena mochedwa ndizomwe amakonda kwambiri pakati pa ogula (58% amafuna chidziwitso chakuti chipinda chawo chakonzeka ndipo 41% akufuna kudziwitsidwa kuti akonze chipinda chawo).
  • Kusungitsa malo kuhotelo ndi kukonzanso zipinda ndizokonda kwambiri kugwiritsa ntchito ulalo wolipira macheza - 58% akufuna kusungitsa malo, 47% akufuna kukweza chipinda chawo.
• Magalimoto Obwereka:
  • 54% ya ogula akufuna kulandira uthenga pa tsiku la ulendo wawo ndi mfundo zofunika zobwereketsa galimoto, ndipo 50% ya ogula akufuna kulandira zidziwitso za kusintha kulikonse komaliza.
• Malipiro:
  • 71% ya ogula adawonetsa kuti ali okonzeka kugula ndi kampani yapaulendo kudzera pa ulalo wolipira pokhapokha atacheza ndi wothandizira wamoyo kapena bot.
• Ulendo wamba:
  • 27% amakonda kutumizirana mameseji pafoni kuti alankhule ndi kampani yoyendera (apamwamba kwambiri pagulu lililonse), pomwe 8% okha amakonda kulumikizana ndi kampani yoyendera pamacheza awebusayiti.
  • 48% ya ogula angayembekezere kuti mauthenga a m'manja ayambe pa nthawi yosungira, 63% angayembekezere kuti mauthenga a m'manja ayambe maola 24 asanafike ulendo wawo.
  • 80% ya ogula akuti ndikosavuta kugwiritsa ntchito desiki yoyendera kudzera pa mameseji am'manja poyerekeza ndi njira zina.
  • Ogwiritsa ntchito a iPhone amakakamizika kugwiritsa ntchito mauthenga a m'manja ndi makampani oyendayenda poyerekeza ndi ogwiritsa ntchito Android.

"Pothandizira kulumikizana ndi kugula kwa makasitomala awo pamacheza, Clickatell yatsegula zitseko kuti zikhale zosavuta komanso makonda pamitundu yonse yoyenda," atero a Pieter de Villiers, CEO komanso woyambitsa nawo wa Clickatell. "Ziwerengerozi zikuwonetsa kuti pali mwayi woti mitundu yoyenda ipereke chithandizo kwa makasitomala awo mosavuta komanso mosavuta kudzera pa mameseji am'manja, omwe ogula amafuna ndikuwafuna. Mwina tsopano kuposa ndi kale lonse, kukhulupirika kwa ogula ndikosavuta ndipo mitundu yapaulendo iyenera kupindula chilichonse. ”