Choice Hotels International, Inc., lero yakhazikitsa kampeni yapadziko lonse lapansi, yotsatsira makanema osiyanasiyana yokhala ndi mawu akuti "Bizinesi Yathu Ndi Inu." Kampeni imathandizira chowonadi cha ogula kuti "bizinesi" imatha kufotokozedwa momveka bwino - kuyambira kukumana ndi makasitomala mpaka kukonzekera kuyanjananso kwabanja.
Chofunikira kwambiri pa kampeni ndi kusinthasintha kwake. Tag yatsopano ya "Bizinesi Yathu Ndi Inu" imasinthidwa mosavuta kuti igwirizane ndi bizinesi kapena maulendo opuma ndipo izikhala ndi mitundu yosiyanasiyana yamakampani osiyanasiyana pazaka zingapo zikubwerazi.
“‘Bizinesi Yathu ndi Inu’ imasintha maganizo athu kuchoka pa zimene timachita monga mtundu n’kupita kwa amene timawachitira: anthu aku America olimbikira ntchito ndi zifukwa zonse zimene amayendera,” anatero. Robert McDowell, mkulu wa zamalonda, Choice Hotels. "Chilimwe chino, kutsatsa kwathu kulimbitsa uthenga woti ogula nthawi zonse amalandira mtengo wotsika kwambiri akamasungitsa malo pa ChoiceHotels.com ndi kubweretsanso obwera kumakampani ndi osangalala ku Comfort 'yatsopano', yomwe sikuwoneka bwino."
Chaka chino, malo akanema akanema a "Bizinesi Yathu Ndi Inu" awonetsa mtundu wa hotelo ya Comfort yomwe yangosinthidwa kumene. Podaliridwa ndi onse apaulendo abizinesi ndi osangalala kwazaka zopitilira 30, mahotela a Comfort m'dziko lonselo akhala akutsitsimutsidwa kapena akutsitsimutsidwa ndi malo atsopano olandirira alendo, zipinda za alendo komanso chizindikiro chamakono. Mahotela okonzedwanso a Comfort ndi logo ndi omwe ali pachimake pa kampeniyi, zomwe zikuwonetsa gawo lofunikira kwambiri pomwe kampaniyo ikupita patsogolo. $ Biliyoni 2.5, kusintha kwazaka zambiri mogwirizana ndi ma franchisees ake.
Makanema apawailesi yakanema, opangidwa ndi chojambula chojambula cha Choice, Durham, NC-ochokera McKinney, amaonetsa anthu osiyanasiyana apaulendo akukondwerera tsiku lokhala bwino kumahotela a Comfort m'dziko lonselo. Zotsatsazi ziziwonetsedwa m'misika yamayiko osiyanasiyana komanso makanema osiyanasiyana, kuphatikiza kanema wawayilesi, kutsatsa pa intaneti, ndi makanema apa digito.
Kampeniyi iwonetsanso mitundu yosiyanasiyana yamitundu ya Choice Hotels, kuphatikiza Cambria Hotels, Sleep Inn ndi Quality Inn, kutsimikizira kuti Choice imapereka mtundu wa hotelo kuti ikwaniritse zosowa zapaulendo aliyense. Kuphatikiza apo, alendo omwe amasungitsa mabuku mwachindunji pa ChoiceHotels.com ndipo ali mamembala a pulogalamu yopambana mphotho yokhulupirika Kusankha Mwayi amapeza mtengo wotsika kwambiri, wotsimikizika. Mamembala a Choice Priviles atha kupeza mapointsi paulendo uliwonse woyenerera kukhala kumahotela amtundu wa Choice padziko lonse lapansi. Umembala waulere umapereka mphotho zofulumira, kuphatikiza ma bonasi, mailosi apandege, kapena makirediti a khofi wapamwamba kwambiri kapena makwerero ogawana nawo kudzera mu pulogalamu Yanu Zowonjezera.
