City of Columbia ikuyambitsa mtundu wawo woyamba wa zokopa alendo

City of Columbia, Tennessee idakhazikitsa mtundu wawo watsopano wokopa alendo "Pitani ku Columbia TN” Posachedwapa, ntchito yoyendera alendo koyamba mumzindawu. Kukhazikitsako kudavumbulutsa tsamba latsopanoli, VisitColumbiaTn.com, kalozera wa alendo, komanso mawonekedwe amtundu wa mawonekedwe atsopano, zonse zidapangidwa kuti zilimbikitse kupita ku Columbia.

Zoyesayesa zomwe adazifuna zidayamba pomwe Khonsolo ya Mzindayo idayika zokopa alendo kukhala chinthu chofunikira kwambiri mundondomeko yawo, pozindikira kufunika kwachuma komanso kukhudzidwa kwa zokopa alendo. Adapereka kafukufuku wotsatsa ndi zotsatsa wopangidwa ndi Chandlerthinks waku Franklin, Tn. Lipoti lomaliza la kafukufukuyu, lomwe linatulutsidwa mu 2017, lidawonetsa mndandanda wazinthu zofunika kwambiri kuti mzindawu umalize kukhazikitsa zokopa alendo. Pakati pawo, pangani chizindikiro cha zokopa alendo, tsamba la webusayiti, kalozera wa alendo, kupezeka kwa digito / chikhalidwe cha anthu ndi malonda.

Kukhazikitsidwa, motsogozedwa ndi Tourism and Marketing Director ku Columbia Kellye Murphy, kumabwera pomwe amamaliza chaka chake choyamba ndi mzindawu. "Ndili wokondwa kukhala ndi mtunduwo kuti tithe kuchita bizinesi yotsatsa ku Columbia," adatero Murphy. "Apaulendo ndi akatswiri, ogula anzeru zikafika pozindikira zochitika zenizeni zapaulendo. Webusayiti yatsopanoyi komanso kalozerayu aziwapatsa chilimbikitso komanso chidziwitso chabwino kwambiri chokonzekera ulendo wawo ku Columbia. ”

Columbia, mpando wachigawo cha Maury County, ili pamtunda wa 45 miles kumwera kwa Nashville ndi 75 miles kumpoto kwa Huntsville, Alabama. Nthawi zina amatchedwa "Muletown," dzina lotchulidwira lomwe limachokera ku chikondwerero cha Tsiku la Mule chazaka za m'ma 1800's, Columbia imadziwika chifukwa cha tawuni yake yapamwamba, yomwe ili m'mphepete mwa mtsinje wa Duck River yomwe ili pafupi ndi Columbia Arts District yomwe yangokhazikitsidwa kumene. Ndipo Columbia imasunga udindo wapulezidenti monga nyumba ya makolo a Purezidenti wa 11 wa U.S. James K. Polk.

"Ndi nthawi yofunika kwambiri ku City of Columbia pomwe tikukhazikitsa mtundu watsopano wokopa alendo," atero Meya waku Columbia a Dean Dickey. "Tikukumana ndi kubwezeretsedwa kwamtundu wina ndi bizinesi yatsopano ndi kukula kwa nyumba komanso kuyembekezera kukula kwa zokopa alendo. Anthu ambiri akusamukira kuno, ndipo alendo ambiri akupeza Columbia. Ndife okondwa kuwalandira.”

Marketing Columbia ndi cholinga chofunikira chokonzekera bwino ndi Columbia City Council, "atero a Tony Massey, woyang'anira mzinda wa Columbia. "Tili ndi nkhani yabwino yoti tinene, ndipo tikunena."

Chofunikira choyamba chinali kupanga mawonekedwe amtundu wa zokopa alendo. Bryson Leach waku Columbia, yemwe adayambitsa mtundu wa "My Columbia" komanso wodziwika chifukwa cha kapangidwe kake katsopano komanso luso lake, adasankhidwa kuti agwire ntchitoyi. Leach adaphunzira zamalonda & lipoti lamalonda kuti adziwe komanso kudzoza asanasankhe za chithunzithunzi cha khothi la logo ya logo. Mitundu yamitundu ndi mafonti osankhidwa amawonetsa mawonekedwe osakhazikika, okopa omwe ali oona ku mtunduwo. Tagline "A Classic Southern Town with Kick" imapereka ulemu wobisika ku miyambo ya Mule Day ndi mutu wa Muletown womwe walowa munsalu ya Columbia.

Njira yayikulu yopangira tsamba latsopano la zokopa alendo idakhala chinthu chofunikira kwambiri. Ndondomeko yotsatsa mwadala idapangitsa kuti asankhe Simpleview Inc., kampani yodziwika bwino pa intaneti ndi zojambula zamakampani oyendayenda, kuti ipange tsamba latsopano la VisitColumbiaTn.com. Ntchito yawo inali kupanga tsamba lomvera lomwe lingakope alendo pazida zonse, pogwiritsa ntchito zithunzi zokongola, zokopa komanso kuyenda mwanzeru. Mawonekedwe a tsambalo, magwiridwe antchito, ndi kapangidwe kake zimapangitsa kukhala chida choyenera chotsatsa kuti chilimbikitse kupita ku Columbia powonetsa mzindawu kudzera pazithunzi zokopa, nkhani, komanso zambiri za alendo.

Kalozera wa alendo aku Columbia adapangidwa motsatira polojekiti yatsamba lawebusayiti. Apanso, Leach adapemphedwa kuti apange kalozera kuti akhale chithunzi cha Columbia chomwe chingapangitse chidwi komwe mukupita ndikukopa alendo kuti afufuze VisitColumbiaTn.com kuti alimbikitse komanso kukonzekera. Maupangiri omalizidwa akupezeka patsamba la webusayiti, ku Middle Tennessee malo olandirira, komanso kumahotela ndi zokopa kudera la Greater Nashville.