Civitatis, msika wotsogola wapaulendo ndi zochitika mu chilankhulo cha Chisipanishi, ndiwokonzeka kulengeza kusankhidwa kwa Juan Rossello ngati Mtsogoleri Watsopano wa Business Development ku United States. Lingaliro lanzeruli likuwonetsa kudzipereka kwa Civitatis kuti ipititse patsogolo mayendedwe ake ku US, msika wofunikira komwe Chisipanishi chili ngati chilankhulo chachiwiri cholankhulidwa kwambiri, zomwe zikuwonetsa kufunikira kwa ntchito zoyendera mu Chisipanishi.
Juan Rossello, yemwe ali ndi zaka zopitilira 15 pantchito zokopa alendo, amathandizira chidziwitso komanso ukadaulo ku Civitatis. Paudindo wake womwe wasankhidwa kumene ngati Business Development Manager ku USA, Rossello adzasunganso udindo wake ngati Woyang'anira Dziko la Mexico, potero akukulitsa udindo wake wokhudza Kutukula Mabizinesi ku United States ndi Central America. Chidziwitso chake chokwanira komanso utsogoleri pazachitukuko zamsika zithandizira kwambiri kulimbitsa kupezeka kwa kampaniyo m'magawo ofunikirawa komanso kukulitsa mgwirizano wake ndi mabungwe oyendayenda m'dziko lonselo.
Bungwe la United Nations linanena kuti anthu oposa 42 miliyoni ku United States amadziwa bwino Chisipanishi. Instituto Cervantes ikuyembekeza kuti pofika chaka cha 2060, United States idzakhala dziko lachiwiri lalikulu kwambiri lolankhula Chisipanishi padziko lonse lapansi, kutsatira Mexico, pomwe 28% ya anthu ake adzadziwika kuti ndi Puerto Rico. Kuphatikiza apo, Chisipanishi chili ngati chilankhulo chachitatu chomwe chimagwiritsidwa ntchito kwambiri pa intaneti komanso chachiwiri chodziwika bwino pazama media komanso pamapulatifomu osiyanasiyana a digito. Ziwerengerozi zikuwonetsa kufunika kwa Chisipanishi ngati chida chofunikira kwambiri cholumikizirana padziko lonse lapansi, chomwe chimawerengera 7.5% ya anthu padziko lapansi.
Enrique Espinel, COO wa Ufulu, inati, “United States ikuimira msika waukulu wa Civitatis, osati chifukwa cha mphamvu zake zachuma komanso chifukwa cha kuchuluka kwake komanso kuwonjezereka kwa chiwerengero cha anthu olankhula Chisipanishi. Ndife odzipereka kuti tipereke maulendo apamwamba, osankhidwa bwino ogwirizana ndi dera lino, ndipo kusankhidwa kwa Juan ndikupita patsogolo kwakukulu kuti tikwaniritse cholinga chimenecho. "
