Kudzipereka mopitirira mtundu pamene ukupita wobiriwira

Kuyambira kuchiyambi kwa zaka zana mtundu wobiriwira watenga tanthauzo latsopano. Zaka zambiri "Going Green" isanakhale mawu odziwika bwino, m'zaka za m'ma 1980 ndi 1990, mtundu wobiriwira unkawonetsa kusankha kukhala mbali ya chikhalidwe cha niche, chomwe chimathandizira kwambiri moyo wokonda zachilengedwe. . 'Wobiriwira' amatanthawuza mawonekedwe achilengedwe achilengedwe, kuzindikira komanso kukhudzidwa ndi zomwe munthu amasankha pamoyo wake. Lingaliro la kukhala 'Wobiriwira' linakhudza mizimu ndi moyo wa anthu omwe ankafuna kukhala padziko lapansi m'njira yapadziko lapansi. Ndipo poyenda, maulendo anali opita kumalo osadziwika bwino, osafikirika kwambiri, omwe ali pachiwopsezo cha kutha, otseguka kuti aphunzire kufunika kwa moyo. Anali mawu, omwe adapita patsogolo mpaka kukhala mawu a mafashoni.

Kufika kwa chaka cha 2000 kunabweretsa kusintha kwakukulu kwa momwe dziko lapansi limamvera kugwirizana kwake. Ndipo mu 2006, ndikukula kwa kuzindikira kwapadziko lonse za chowonadi chovuta, chidziwitso chobiriwira chinafalikira padziko lonse lapansi.

Kuyambira nthawi imeneyo lingaliro la 'Green' lasintha kuchoka pa mafashoni kupita ku udindo. Kuchulukirachulukira kwa mtundu wobiriwira wafalikira, kuchokera kuzinthu ndi kulongedza mpaka kumalingaliro ndi zochita.

Pang'ono ndi pang'ono, kuzindikira kwasayansi ndi moona mtima komanso kuvomereza kukhudzidwa kwa munthu aliyense padziko lapansi kwakhala zikuchitika. Masiku ano mtundu wobiriwira walowa m'mitima ndi m'malingaliro a anthu m'maiko onse, zikhalidwe zonse, ndi malingaliro onse. Kufunika kochita zinthu moyenera kuti munthu athe kuchita zabwino kwafika ponseponse. Mwamwayi.

Izi ndizowona makamaka pakati pa gulu lapadziko lonse la Travel & Tourism (T&T), lomwe ladzipereka kuwonetsa kukongola kwadziko lapansi kudzera muzinthu zonse zachilengedwe, chikhalidwe ndi mzimu. Kwa zaka zambiri, gulu la T&T lazindikira kufunikira koyenda mopepuka padziko lonse lapansi, ndikungotsala pang'ono. Kukula kwakukulu kwa gawo la T&T, komabe, kwadzetsa kusokonekera kwamitundu. Pamene mazana mamiliyoni a apaulendo amadutsa malire chaka chilichonse chiyeso chowonjezera zobiriwira zobiriwira - ndalama zomwe zimachokera ku malisiti a alendo - zingayambitse kupanga zisankho zokhudzana ndi chitukuko cha gawo chomwe chimachepetsa kuchuluka kwa zobiriwira zachilengedwe. Komabe kuchuluka kwa kampeni zokopa alendo obiriwira zikuchulukirachulukira, zina zenizeni, zina zotsuka zobiriwira, zonse zimakhudza kukhulupirika kwa Brand ndi gawo.

Musanadumphire mumitundu yobiriwira ya Pantone ndi kukwezedwa ndikofunikira kuti mabungwe aboma la Tourism ndi mabizinesi awone bwino zomwe 'Kupita Kubiriwira' kumatanthauza komwe mukupitako mwanzeru, mwanzeru, mwantchito komanso mwachuma. . . osati mwachidwi.

Komanso zolinga zawo ndi kudzipereka kwawo kukukula kwanthawi yayitali.

KUPANGA MALO OGWIRITSIRA NTCHITO ZOONA
Kukula ndi kuzama kwa mwayi wopita kukakhazikitsa zidziwitso zobiriwira ndizazikulu, ndipo zikupitilira kukula. Pali njira zingapo zomwe malo angagwiritsire ntchito ndi chilengedwe kuti apange malo apadera, okakamiza, komanso ampikisano.

Kutchula ochepa:

• ECO-tourism:
Imodzi mwa njira zodziwika bwino za 'Going Green' eco-tourism (monga chopereka chodziwika padziko lonse lapansi komanso chodziwika bwino) chimayika kuyanjana ndi chilengedwe cha komwe mukupita komwe kuli pakati pa zopereka. Malo omwe amanyadira nyama zakuthengo zambiri, zomera ndi zinyama apanga bwino zochitika zapaulendo zomwe zimapangitsa kuti athe kumizidwa ndikuchita nawo zachilengedwe monga zokopa alendo zomwe zimatha kuwonedwa, kumva komanso kuthandizapo.

Kuphatikiza apo, malo oyendera zachilengedwe amapereka mwayi wokhala ndi thanzi labwino chifukwa chokhala m'malo 'oyera' (ngakhale atapangidwa mwaluso, mwachitsanzo: Malo Odyera a Six Senses Wellness) okhala ndi mwayi wochita nawo maulendo ongoyang'ana kukhala pamalo amodzi. ndi chilengedwe.

• ZONSE ZA ECO:
Malo omwe amadzitcha kuti 'Kupita Kubiriwira' kuchokera kumalingaliro okonda zachilengedwe momasuka ndi modzifunira amatengera ndikuwonetsa machitidwe okonda zachilengedwe omwe, ngakhale akuwoneka ngati ang'onoang'ono, amatha kusintha kwambiri akaphatikizidwa. Chikhumbo chofuna kuganiziridwa ndi chiyambukiro cha makampani (kapena mbali zake) pa chilengedwe chilipo, ndi zoyesayesa zochitidwa kuchita zinthu zing'onozing'ono zomwe ziri zoyenera kuchita. Ntchito zosamalira zachilengedwe ndi monga kusintha koganizira za chilengedwe pazitukuko zomwe zilipo kale, mwachitsanzo, kuchapa pafupipafupi kwa bafuta, makiyidi m'zipinda zama hotelo kuti azimitsa/kuzimitsa magetsi, kutentha kwa mpweya m'malo akuluakulu, kusintha babu lachikhalidwe kukhala mababu opulumutsa mphamvu, kusankha. zobwezeretsanso khama (monga imvi madzi). Chochititsa chidwi n'chakuti, malo omwe amapita kuzinthu zowonjezera izi adzawona zotsatira zabwino pamapeto pake.

• MFUNDO ZA ECO:
Kuzindikira mozama za momwe makampaniwa amakhudzira chilengedwe, kutsatiridwa kwa malamulo a zachilengedwe ndi maboma ndi mabungwe azokopa alendo kukuwonetsa malingaliro ofunikira omwe atsogoleri amabizinesi opitako ndi zokopa alendo amatsata pakusunga mphamvu ndi udindo wa chilengedwe. Kukhazikitsidwa kwa ndondomeko kumachotsa zenera la chisankho kwa mamembala a gulu la Tourism, kupanga kusintha kwa katundu ndi ntchito zokopa alendo zomwe zilipo komanso zam'tsogolo - kusintha kuti kuwonjezere mphamvu zamagetsi ndi / kapena kuchepetsa kuwononga chuma - chofunika.

Ndondomekozi sizikugwira ntchito kumadera omwe ali m'madera ozunguliridwa ndi nkhalango zobiriwira komanso zodzaza nyama zakuthengo. Ngakhale madera omangika kwambiri, okhala m'mizinda, okhala ndi anthu ambiri omwe atha kufotokozedwa ngati nkhalango za konkire kuposa ngakhale mizinda yamaluwa yomwe ingakhazikitse ndikuyambitsa ndondomeko zobiriwira ndi zolimbikitsa. Macau, mwachitsanzo, yakhazikitsa pulogalamu yopereka mphotho za hotelo zobiriwira kwa otukula padziko lonse lapansi malo ochitirako tchuthi ndi kasino akuthamangira kuti atengepo kanthu ndikubetcha pakukula kwa zokopa alendo m'malo atsopano obwera kudzacheza ku Asia. Ntchito ya Macau's Environment Council (yomwe tsopano ndi Environmental Protection Bureau), yomwe idakhazikitsidwa mu 2007, imayendetsa makampani onse kufunikira kwa kayendetsedwe kazachilengedwe m'mahotela pomwe ikupereka ulemu wapamwamba, wolemekezeka kwambiri kwa mahotelawo omwe amalimbikitsa mfundo zoyendetsera bwino zachilengedwe. .

• ECO-ENGINEERED:
Zogwirizana ndi zomwe tafotokozazi, eco-engineering ndi kutengera luso la m'badwo watsopano ndi machitidwe kukhala zinthu zatsopano zokopa alendo, ntchito ndi chitukuko, zomwe zimapangitsa kuti njira zachikale, zosagwiritsa ntchito mphamvu kwambiri zikhale zachikale. Kuzindikira kowonjezereka kumeneku pakupanga ndi chitukuko cha katundu wamakampani okopa alendo, makamaka nyumba zazikulu monga ma eyapoti, malo ogulitsa, malo ochitira masewera olimbitsa thupi, mahotela ndi malo ochitira misonkhano, zitha kukhala ndi chiyambukiro chachikulu pa zomwe makampaniwa ali nazo pa chilengedwe, mowonekera komanso mosawoneka. .
Malingaliro otsatirawa opanga zachilengedwe ndi njira zochepa chabe zanzeru zamphamvu komanso zokhudzidwa ndi chilengedwe zomwe zikuchulukirachulukira kuzinthu zatsopano za T&T:

o Kutentha kwamadzi:kutenthedwa kuchokera kuhotela'sair-conditioning system yomwe imagwiritsidwa ntchito kutenthetsa madzi a maiwe osambira; mapanelo adzuwa amadzi omwe amagwiritsidwa ntchito m'mahotela ndi ma spas;
o Kuwongolera Kutentha: Kutentha kwa dzuwa m'mazenera ndi zitseko kumathandiza kusunga kutentha kwa mkati;
o Kuunikira:mamanjamp opangira mphamvu; mayendedwe amayatsa ola pambuyo pa ola limodzi ndi malo oimika magalimoto apansi panthaka; keycard chipinda ulamuliro mphamvu;
o Kuwongolera mpweya: zomverera zosintha zokha zoyatsa mpweya m'zipinda zogona pamene zitseko za makonde kapena masitepe atsegulidwa;
o Kuthirira: Madzi a mvula amasokonekera kuchokera padenga panjira yotalikirana ndi mapaipi apansi panthaka kupita ku thanki yayikulu yosungira kuti igwiritsidwe ntchito m'minda;

Chochititsa chidwi n'chakuti, ndalama zoyamba zopangira zobiriwira nthawi zambiri zimakhala zotetezera ndalama chifukwa ndalama zogwirira ntchito zimatha kuchepetsedwa kwambiri.
Chuma chobiriwira ndi chenicheni, chofunikira kwambiri komanso chofunikira kwambiri. Poganizira njira zomwe zili pamwambazi za 'Going Green', ndi zina zambiri zomwe zilipo, atsogoleri amakampani azokopa alendo pakati pagulu komanso payekha.
Gawo liyenera kuyang'anitsitsa momwe akukonzekera, ndipo nthawi zambiri ayenera, kuphatikiza 'Kupita Kubiriwira' mu njira zawo zokulitsira zokopa alendo, malingaliro awo, Mtundu ndi mitundu yamabizinesi. Fomu imatsatira ntchito. Ntchito imatsatira filosofi.

KUGWIRITSA NTCHITO ZINTHU
Kukhala wobiriwira kwenikweni sikutanthauza kutumiza mauthenga oti mugwiritsenso ntchito matawulo a hotelo ndikupanga ziganizo zamakampani zokhuza kukhala osamala za chilengedwe. Ndi za kudzipereka kupanga kusintha kwabwino mwa kulola chikumbumtima chamunthu kuti chitsogolere mphindi iliyonse popanga zisankho popereka ndi kupititsa patsogolo luso lapaulendo.

Kuzindikira kobiriwira ndi kampasi yowunikira zinyalala ndi zoopsa, mwayi ndi udindo. Pamapeto pake 'Going Green' sikwabwino kwa chilengedwe kokha, ndikwabwino kwa Mtundu komanso kwa bizinesi.

Kudzipereka ku zobiriwira mkati mwa gawo la T&T kumapita mozama kuposa kudzipereka ku mtundu ndi kampeni. Ndikudzipereka ku utsogoleri wodalirika wa kukula ndi chitukuko cha komwe akupita ndi gawo la T&T lapadziko lonse lapansi - zachilengedwe, chikhalidwe, chikhalidwe, ndi zachuma - mwachilengedwe.