Chinyengo cha ogula ndi Choice Hotels, Hilton, Hyatt, InterContinental, Marriott ndi Wyndham?

Ngati mudafufuza hotelo pa intaneti ndikusankha mahotela a Choice, Hilton, Hyatt, InterContinental, Marriott, kapena Wyndham, mwina mwapezeka pagulu lachiwembu chobera alendo osungitsa mahotelowa.

Kusaka hotelo pa Google, Bing, kapena mawebusayiti oyendetsedwa ndi makampani osungitsa malo ngati Expedia mwina kukupangitsani kulipira zambiri kuchipinda chanu cha hotelo. Pali mwayi wobweza ndalama zanu.

Mlandu watsopano wa kalasi wavumbulutsa antitrust scheme ndi maunyolo akuluakulu a hotelokuphatikizapo Choice Hotels, Hilton, Hyatt, InterContinental, Marriott, ndi Wyndham, ponena kuti adakonza chiwembu chochepetsa mpikisano ndikukweza mitengo ya ogula, malinga ndi Hagens Berman.

Oyimira milandu akuti mamiliyoni a ogula akhudzidwa ndi zaka zambiri, zotsutsana ndi mpikisano zomwe zimawawonongera mabiliyoni a madola. Mlanduwu, womwe udaperekedwa pa Marichi 19, 2018, ku Khothi Lachigawo la US ku Northern District of Illinois akuti ozengedwa adachita mgwirizano wotsutsana ndi mpikisano kuti athetse kutsatsa kwa mawu osakira pa intaneti. Izi nazonso, molingana ndi sutiyo, zimalepheretsa ogula kutulutsa kwaulere kwa chidziwitso champikisano, kukweza mitengo yazipinda zamahotelo, ndikukweza mtengo wopeza zipinda zamahotelo.

Ndi Mahotela ati Amene Akuphatikizidwa?

Pafupifupi 60 peresenti ya zinthu zonse zopezeka m’zipinda za hotelo ku United States ndi amene akukhudzidwa ndi mlanduwu, kuphatikizapo:

• Choice Hotels International - Comfort Inn, Comfort Inn Suites, Quality Inn, Sleep Inn, ndi mahotela ena onse amtundu wa Choice Hotels International.
• Hilton - Hampton Inn, DoubleTree, Embassy Suites, Homewood Suites, Hilton Garden Inn, Waldorf Astoria, ndi mahotela ena onse amtundu wa Hilton.
• Hyatt - Park Hyatt, Grand Hyatt, ndi mahotela ena onse amtundu wa Hyatt
• InterContinental - Holiday Inn, Holiday Inn Express, Candlewood Suites, Crowne Plaza, Staybridge Suites, ndi mahotela ena onse odziwika ndi InterContinental.
• Marriott - Sheraton, Starwood, Ritz-Carlton, Residence Inn, ndi mahotela ena onse amtundu wa Marriott.
• Wyndham - Travelodge, Super 8, Knights Inn, Ramada, Days Inn, Howard Johnson's, ndi mahotelo ena onse odziwika ndi Wyndham.

Mlanduwu ukufuna kubwezeredwa kwa ogula omwe adalipira mitengo yokwera pazipinda zamahotelo komanso lamulo lochokera ku khoti lokakamiza mahotela kuti athetse malonda awo achinyengo.

Dinani apa kuwerenga mlandu.

Ngati mudasungitsa chipinda cha hotelo pa intaneti mu 2015, 2016 kapena 2017, mwina munalipira zochuluka kwambiri. Pezani maufulu anu pakubwezeredwa.

"M'malo mopikisana moona mtima, maunyolo a hotelowa adasankha kubera makinawo ndikunyenga makasitomala awo," adatero Steve Berman, bwenzi loyang'anira Hagens Berman. "Tikukhulupirira kuti ogula akuyenera kubwezeredwa kuchokera kwa omwe akuimbidwa mlandu chifukwa chachinyengo chawo chotsatsa."

"Mamiliyoni a ogula onse pamodzi alipidwa ndi mabiliyoni a madola kuyambira 2015," Berman anawonjezera.

The Hotel Overpricing Scheme

Mlanduwu ukunena kuti wozengedwa mlandu aliyense ku hotelo adavomera kusiya kugwiritsa ntchito njira zina zotsatsira pa intaneti popikisana ndi ogula. Mgwirizanowu umalepheretsa ochita nawo mpikisano kuti azitha kutsatsa pa intaneti omwe amagwiritsa ntchito mayina amtundu wa omwe akupikisana nawo. Mwachitsanzo, Hilton Hotel inakana kuyitanitsa mawu osakira omwe angalole kuti zotsatsa zake ziwonekere potsatira kusaka pa intaneti kwa Hyatt. Izi zimapangitsa kuti zikhale zovuta kwa ogula kuti adziwe zambiri za mahotela omwe akupikisana nawo, komanso kuyerekezera ndi kusiyanitsa zokhudzana ndi mpikisano, monga mtengo ndi khalidwe, pakati pa mahotela awiriwa.

Povomera kuti asatsatse poyankha zofufuza za omwe akupikisana nawo, maunyolo a hotelowa achepetsa kuthekera kwa ogula kufananiza koyenera pakati pa maunyolo osiyanasiyana amahotelo kuti apeze mitengo yabwino kwambiri yazipinda zawo za hotelo. Izi zimasiya maunyolo a hotelo kukhala ndi ulamuliro waulere kuti mitengo ikhale yokwera, popanda chiwopsezo cha ogula kuwona zotsatsa zopikisana.

Kuti awonjezere kugwira kwawo pamsika wa hotelo, omwe akuimbidwa mlandu adakakamizanso dzanja lawo ndi mabungwe oyendayenda pa intaneti (monga Priceline.com kapena Expedia), kuti asawathandizenso kuyitanitsa mawu osakira.

Mabungwe oyenda pa intaneti amafunikira mwayi wopeza zipinda za mahotela ndi zidziwitso zina. Posinthanitsa, maunyolo a hotelowa adapangitsa kuti mabungwe oyendayenda azisewera motsatira malamulo awo, kuwalepheretsa kutsatsa mawu awo omwe ali ndi dzina lawo, motero kupangitsa kuti ogula asamawone zosankha zomwe zilipo pamasamba ochezera pa intaneti.

Hagens Berman akuyimira ogula motsutsana ndi makampani akuluakulu a hotelo omwe adakonza chiwembu chochepetsa mpikisano ndikukweza mitengo ya ogula. Ngati mudasungitsa hotelo mu 2015, 2016 kapena 2017, mukulimbikitsidwa lowani nawo kalasi iyi.