"Cluster" ndi "Cross-Promotion" zakhala mawu a mgwirizano wamakono. Bwanji osapanga kutsatsa kwamphamvu kwamphamvu zongowonjezwdwa ndi zokopa alendo okhazikika kukhala chitsanzo cha njira zoyezera, kutsika mmwamba ndi kutsika pansi?

Wokondedwa ngati bizinesi yodalirika, Maulendo ndi Ulendo wadziwika kwambiri ngati chida cholumikizirana chamitundumitundu pakati pa zikhalidwe, zomwe nthawi zambiri zimatchedwa The Peace Viwanda. Bwanji osatenga Bizinesi yamtendere iyi yomwe ikupanga ntchito ndikuipanga kukhala makampani otsogola pakutembenuza mphamvu zongowonjezwdwa pansi pa chizindikiro cha dzuwa? Ulendo Wokhazikika/Mwaudindo ndi Mphamvu Zowonjezedwanso pamodzi zitha kupanga njira yolumikizirana yolimbikitsa moyo watsopano.

Uwu ndiye quintessence ya nkhani yolembedwa ndi Max Haberstroh, mlangizi wapadziko lonse lapansi wokopa alendo, membala wa EUROSOLAR (www.eurosolar.org), yemwe wakhala akugwira ntchito m'mabungwe osiyanasiyana aboma ndi omwe si aboma pantchito zachitukuko ku Eastern Europe, Central ndi Southeast. Asia, Africa, Middle East ndi Latin America.

Ndiwomenyera nkhondo yamphamvu zongowonjezwdwanso, makamaka mphamvu ya dzuwa: "Kugwiritsa ntchito ndi kulimbikitsa mphamvu zongowonjezwdwanso m'malo mwa mafuta oyaka sikungafune kuti tichotse gawo limodzi kuchokera pazomwe timakonda," akutero. "Zokopa alendo, zodzinenera kukhala zokhazikika, zachilengedwe komanso udindo, ziyenera - ndipo zitha - kupanga mgwirizano watsopano ndikupereka chilimbikitso ku moyo watsopano."

Ntchito ya Hotel Energy Solutions (HES) yomwe yakhazikitsidwa posachedwa ndi UN-World Tourism Organisation ndi ntchito yolimbikitsa. "Koma ali kuti mabungwe ena onse otsatsa malo okopa alendo, kuphatikiza oposa 25,000 padziko lonse lapansi, omwe amadzinenera kuti ndi okonda zachilengedwe komanso omwe angalimbikitse ntchito zokopa alendo zokhazikika pakupanga mphamvu zongowonjezwdwa kukhala maziko a mgwirizano wawo wamagulu ndi zachilengedwe?" - Kodi mabungwe olimbikitsa mphamvu zongowonjezwdwa ali kuti omwe angakumane ndi amalonda amphamvu ndi gawo la zokopa alendo, poyesa kupanga "mphamvu zongowonjezwdwa" kukhala chinthu cha "zoyendera zokhazikika" - zodziwikiratu komanso zowonekera padziko lonse lapansi?

Werengani nkhani yonse: www.maxhaberstroh.de/#convenient

ZOMWE MUNGACHITE PA NKHANIYI:

“But where are all the other tourism destination marketing organizations, including more than 25,000 worldwide, that claim to be ecological protagonists and who will promote sustainable/responsible tourism by making renewable energy the pivot of their social and ecological solidarity.
Why not make cross-promotion of renewable energy and sustainable tourism the example of a strategic benchmark, bottom-up and top-down.
Cherished as a veritable lifestyle industry, Travel and Tourism has been more and more identified as a highly versatile cross-communication tool among cultures, often referred to as The Peace Industry.