COVID-19 ili ndi phindu lowopsa pamisika yama hotelo yapadziko lonse

Kukula kwake kachilombo ka corona zakhudza msika wapadziko lonse wa hotelo tsopano zikuyamba kuwonekera.

Kupitilira pa kuopsa kwa kachilomboka, izi ndizotsimikizika: ndalama zogulira katundu zakhala zopanda ntchito, chitsogozo sichigwira ntchito ndipo msika ndizomwe makampani angadalire pano kuti amvetsetse kukula kwa kachilomboka.

Pamakampani amahotelo makamaka, jambulani momwe ma coronavirus amakhudzira kuchereza alendo ngati chithunzithunzi: China ndiye gawo loyamba pomwe zidutswa zamayiko ena onse zimalumikizidwa.

China

Dongosolo loyambilira lomwe likuyendetsa msika wamahotela ndikukhalamo, komwe kwathandizira kutsika kwa ndalama zonse (TRevPAR) ndi phindu (GOPPAR). Ku China, kukhalamo kuyambira Januware mpaka February kudatsika ndi 40 peresenti.

Zomwezi za mwezi wathunthu za February zikugwirizana ndi zomwe zikuchitika padziko lonse lapansi, chakumapeto kwa Disembala, China idauza World Health Organisation kuti kachilombo kosadziwika kakuyambitsa matenda a chibayo mumzinda wa Wuhan, likulu la chigawo cha Hubei, kum'mawa. gawo la dziko. Sizinafike pa Januware 23 pomwe Wuhan adalowa m'malo otsekeka kuti akhazikitse anthu omwe ali ndi vuto la coronavirus.

Wuhan anali zero pa zomwe zitha kukhala mliri wapadziko lonse lapansi. Monga chiyambi cha kufalikira, chigawo chonsecho chinatsika kwambiri pa zizindikiro zake zazikulu za ntchito m'miyezi iwiri yoyambirira pambuyo pake.

Mu Januwale, TRevPAR idatsika 29.4% YOY, zomwe zidapangitsa kutsika kwa 63.8% YOY ku GOPPAR. Pakadali pano, ndalama zogwirira ntchito monga kuchuluka kwa ndalama zonse zidakwera 0.2 peresenti. Mu February, mthunzi wa kachilomboka utakula, TRevPAR idatsika ndi 50.7% YOY.

Kusowa kwa ndalama kudabwera chifukwa chakuchepetsa mtengo, zomwe zidapangitsa kuti mahotelo atsekedwe komanso kuchotsedwa ntchito. Mwezi womwewo, Hilton adalengeza kutsekedwa kwa mahotela 150 ku China, kuphatikiza mahotela anayi ku Wuhan. Ndalama zogwirira ntchito zinali zotsika ndi 41.1% YOY, koma zidapindulabe ngati peresenti ya ndalama zonse, chifukwa cha kuchepa kwakukulu kwa ndalama. GOPPAR idatsika 149.5% YOY m'mweziwu.

Dziko lonse la China lidavutika kwambiri mu February, pomwe kukhalamo kudatsika ndi manambala amodzi. RevPAR idatsika 89.4% YOY, yomwe ikugwirizana ndi maunyolo akuluakulu apadziko lonse lapansi - Marriott adati RevPAR m'mahotela ake ku China idatsika pafupifupi 90% poyerekeza ndi nthawi yomweyi chaka chatha.

TRevPAR mu February idatsika pafupifupi 90% mpaka $10.41 pazipinda zomwe zilipo. Ndalama zochepa zomwe zidapangitsa kuti ndalama zogwirira ntchito zikhale zotsika mtengo ngati kuchuluka kwa ndalama zonse kudumpha ndi 221 peresenti, ngakhale kutsika kopitilira 30% pazipinda zomwe zilipo. GOPPAR m'mwezi inali yoipa pa -$27.73 pa maziko a PAR, kutsika kwa 216.4% kuchokera nthawi yomweyo chaka chapitacho.

Zowonetsa Phindu ndi Kutayika - China (mu USD)

Mwachidziwikire, Beijing ndi Shanghai adawonanso zotsatira zofanana. Phindu m'mizinda yonseyi idagwera m'malo oyipa, pafupifupi -$40 pamaziko a PAR.

Ku Asia konse, machitidwe a data anali owopsa, ngati sanali abwinoko. South Korea, yoyamikiridwa chifukwa chakutha kwake kufalitsa kachilomboka, idapeza anthu 43% mu February, omwe anali otsika ndi 21 peresenti kuposa nthawi yomweyo chaka chapitacho.

Chodziwikiratu, chiwongola dzanja cha dziko chinali chokwera 2.1% YOY ndipo ndalama zogwirira ntchito pa PAR zidatsika ndi 14.1% (zomwe mwina zimatengera kuchotsedwa kwa antchito ndi kuchotsedwa ntchito), koma kutayika kwakukulu komwe kumakhalapo kudapangitsa kuti YOY igwe -107%. GOPPAR.

Momwemonso, Singapore, yomwe idayamikiridwanso pakuwongolera kufalikira kwa kachilomboka chifukwa idafulumira kutsata, kuzindikira ndi kudzipatula odwala, idawona kutsika kwake, koma kutsika kwakukulu m'zipinda zopeza ndipo F&B idakokera TRevPAR pansi 48% YOY. Ndalama zocheperako zidaphatikizidwa ndi ndalama zonse zomwe zidasungidwa, koma sizinali zokwanira kuletsa kuchepa kwa phindu, komwe kudatsika ndi 80.1% YOY.

Asia inali yoyamba kukumana ndi zovuta zamakina chifukwa cha coronavirus. Europe ndi US tsopano akumva kukula kwenikweni kwa izi, ndipo ngakhale deta ya February idatsika kwambiri, chiyembekezo ndichakuti zonse za Marichi zitha kutsanzira za ku Asia za February.

Europe

Kuti titsimikize kusintha kwa kachiromboka, kuchuluka kwa ku Europe mu February sikunawonetse kukhumudwa komwe Asia adachita. RevPAR inali yathyathyathya, pamene TRevPAR ndi GOPPAR adakankhira kukula kwabwino, kukwera 0.3% ndi 1.6%, motsatana. Okhala m'mahotela ku Europe angasangalale kutenga ziwerengerozi kupita patsogolo, koma zoona zake n'zakuti kontinentiyi idatsala pang'ono kutha ku Asia ndi milungu ingapo, ndipo zomwe zikuyembekezeka kuwonetsa izi mu Marichi.

Zizindikiro Zopindulitsa & Kutaya Ntchito - Europe (mu EUR)

Malinga ndi a Johns Hopkins University, Italy pakadali pano ili kumbuyo kwa China kokha pamilandu ya coronavirus yomwe yanenedwa. Milandu yoyamba yomwe idanenedwa ku Italy idabwera pa Januware 31. Pofika mwezi wa February, makampani ake a hotelo anali atamva kale kulemera kwa kufalikira kwa kachilomboka.

TRevPAR idatsika 9.2% YOY-osati pafupifupi kugwedezeka kwachiwawa komwe kunachitika ku Asia-koma GOPPAR idatsika 46.2% YOY, zotsatira za kuchepa kwa ndalama, ngakhale ndalama zonse pa PAR zidatsika ndi 5.2% YOY. Njira imodzi yasiliva ndikuti mwezi wa February ndi mwezi wocheperako ku Italy, ndipo kutha kwa nkhanza za kachilomboka kungakhale kosokoneza kuthekera kwachilimwe chobala zipatso.

Zambiri zaku London zinali zogwirizana kwambiri ndi data yonse yaku Europe. Kukhalapo kunali kotsika ndi 2.4 peresenti ya mweziwo, koma chiwongoladzanja chinali chokwera, zomwe zinachititsa kuti RevPAR ndi TRevPAR zikule bwino, zonse zikuwonjezeka ndi 0.5% YOY. GOPPAR inali yathyathyathya YOY, yowonjezeredwa ndi kukula kosakwanira kwa ndalama.

US

Zambiri zapangidwa pakuyankha kwa US ku coronavirus. Mlandu woyamba wotsimikizika udabwera pa Januware 20, kumpoto kwa Seattle. Idakhala metastasized kuchokera pamenepo. Patatha miyezi iwiri, US ili ndi milandu yopitilira 50,000 yotsimikizika. Monga momwe zilili ku Europe, kukhudzidwa kwa kuchereza alendo ndi kwakukulu, malingaliro omwe adanenedwa kale ndi Akuluakulu amakampani amahotelo, omwe adandaula chifukwa cha kutsika kwachuma komanso kukakamizidwa kuchotsedwa ntchito.

Ku US, zomwe zachitika mu February zinali zachilendo - bata mkuntho wa Marichi usanachitike. RevPAR ya mweziwo inali yotsika ndi 0.8% YOY, zomwe zinathandizira kutsika pang'ono kwa 0.2% YOY ku TRevPAR. GOPPAR ya mweziwo idatsika ndi 0.6% YOY, ngakhale ndalama zonse zomwe zidakwera pa PAR zidatsika ndi 0.6% YOY.

Zowonetsa Phindu ndi Kutayika - United States (mu USD)

Seattle, komwe odwala zero ku US adadziwika, anali ndi February wamphamvu kwambiri. GOPPAR idachulukitsa 7.3% YOY, monga kukwera kwandalama kophatikizana ndi kusungitsa mtengo kunakulitsa mfundo. Ndalama zonse zogwirira ntchito ku hotelo monga kuchuluka kwa ndalama zonse zidatsika ndi 0.6 peresenti ndipo ndalama zothandizira zidatsika ndi 8.8% YOY.

New York idapezanso nkhani yabwino yofananira. GOPPAR inali yokwera 15%, koma mtengo wa dola unali woipa pa $ -3.38. February ndi wachiwiri mpaka Januware monga mwezi womwe sukuyenda bwino kwambiri pachaka kumakampani amahotelo ku New York City panyengo yake komanso pamiyendo yapamwamba komanso yotsika.

Kutsiliza

Sizowonjezera kunena kuti palibe chochitika chimodzi m'mbiri yapadziko lapansi chomwe chakhudza kwambiri makampani ochereza alendo padziko lonse lapansi kuposa coronavirus. Tsiku lina mphamvu ya imfa ya kachilomboka idzachepa, koma mpaka nthawi imeneyo, kuganiza za zomwe zidzachitike m'tsogolo ndi chinthu chopusa. Makampani tsopano kuposa kale lonse akufunika kusanthula deta kuti amvetsetse zomwe zikuchitika masiku ano ndikusintha bizinesi moyenera.

Pali miyezi yamavuto patsogolo, ndipo mungavutike kupeza ma Pollyanna ambiri pakati pathu. Koma izi, nazonso, zidzapita. Lingalirani kutha kwa kuzungulira kwakutali ndi chiyambi cha chatsopano ndikukonzekera kubwereranso.