Bungwe la Destinations International (DI), gulu lotsogola padziko lonse lapansi komanso lolemekezedwa kwambiri loimira mabungwe omwe akupitako komanso mabungwe amisonkhano ndi alendo (CVBs), alengeza kukhazikitsidwa kwa Webusaiti Impact Calculator mogwirizana ndi Tourism Economics. Chida chatsopanochi chikuyesa momwe mawebusayiti a destination marketing Organisation (DMO) akuchulukirachulukira pazachuma zakomweko, kupereka zidziwitso zofunika kukulitsa njira zotsatsira digito komanso kupititsa patsogolo chidwi cha alendo.
Chida Chatsopano Champhamvu Kwa Otsatsa Kopita
The Webusaiti Impact Calculator (WIC) ndi nsanja yolimba, yosavuta kugwiritsa ntchito yomwe idapangidwa kuti ithandizire ma DMO kusanthula ndikuwunika momwe alili pa intaneti. Powerengera kutembenuka kwa obwera patsamba kukhala apaulendo enieni, chidachi chimapereka zidziwitso zazikulu za momwe kuchuluka kwa digito kumathandizira kuwonongera ndalama kwanuko, kupanga ntchito, ndi kubweza ndalama zamisonkho kumalo komwe mukupita.
"Mabungwe omwe akupita akudalira kwambiri mapulaneti a digito kuti apititse patsogolo komwe akupita ndikukopa alendo, koma mpaka pano pakhala pali chidziwitso chochepa cha momwe magalimoto a webusaiti amamasulirira phindu lenileni lachuma," anatero Don Welsh, Purezidenti & CEO wa Destinations International. "Website Impact Calculator imapatsa mphamvu mabungwe omwe akupitako popereka zomwe akufunikira kuti akwaniritse zotsatsa ndi zotsatsa, kuwonetsa phindu, ndikulimbikitsa ubale wolimba ndi omwe akukhudzidwa nawo."
Kusintha Deta kuchokera patsamba la Destination Organisation kukhala Actionable Insights
Webusaiti Impact Calculator imagwiritsa ntchito deta yochokera ku Tourism Economics kuti ipereke zidziwitso zomwe ma DMO angagwiritse ntchito poyeza ubwino wa zoulutsira nkhani zawo komanso kukhathamiritsa zomwe zili pa webusaitiyi ndi njira zomwe zimagwiritsidwa ntchito popanga magalimoto. Chidachi chimawerengera kuchuluka kwa maulendo oyendera tsamba lawebusayiti ndikuwerengera ndalama zomwe alendo amawononga - kuphatikiza malo ogona, malo odyera, ogulitsa, mayendedwe, ndi zosangalatsa - kutengera momwe chuma chikuyendera. Imayesanso kupanga ntchito komanso ndalama zamisonkho zolumikizidwa ndi masamba a DMO.
“Apaulendo amasiku ano ali ndi mwayi wofufuza malo ochezera pa intaneti kuposa kale kuposa kale.”
"Webusaiti Impact Calculator imathandiza mabungwe omwe akupita kuti amvetse bwino momwe mawebusaiti awo amakopera alendo ndikuyendetsa kukula kwachuma kwanuko," adatero Adam Sacks, Purezidenti wa Tourism Economics. "WIC imapereka mgwirizano wofunikira pakati pa malonda omwe ali nawo ndi zotsatira zooneka."
Kuyendetsa Kukula kwa Tourism kudzera mu zisankho zoyendetsedwa ndi data
Ndi kukhazikitsidwa kwa Webusaiti Impact Calculator, Destinations International ndi Tourism Economics inakhazikitsa muyeso watsopano wopangira zisankho motsogozedwa ndi data pamakampani azokopa alendo. Mabungwe omwe akupita tsopano atha kugwiritsa ntchito zidziwitso zamatsamba awebusayiti kuti atsimikizire ndalama zotsatsa, kukopa mabizinesi atsopano ndikuwonjezera zotsatira za kupezeka kwawo pa intaneti.
Webusaiti Impact Calculator imathandizira Tourism Economics 'Symphony Intelligence Platform - malo ophatikizika, malo opangira ma data - ndikulowa nawo Chowerengetsera Chochitika Chochitika (EIC), yomwe ikugwiritsidwa ntchito ndi mabungwe oposa 350 padziko lonse lapansi ndipo amadziwika kuti ndi muyezo wapadziko lonse woyezera ndalama zatsopano zomwe zikubwera kumudzi chifukwa cha misonkhano ndi zochitika. Symphony imagwirizana ndi malipoti m'madashibodi apakati, osinthidwa makonda omwe amalola magulu kuti atsegule zidziwitso zokonzekera zisankho.
Kofikira Padziko Lonse
Destinations International ndiye gwero lalikulu kwambiri padziko lonse lapansi komanso lolemekezedwa kwambiri pamabungwe omwe akupitako, maofesi a msonkhano ndi alendo (CVBs), ndi mabungwe azokopa alendo. Ndi mamembala opitilira 8,000 komanso othandizana nawo ochokera kumadera opitilira 750, bungweli likuyimira gulu lamphamvu loganiza zamtsogolo komanso logwirizana padziko lonse lapansi. Kuti mudziwe zambiri, pitani destinationainternational.org.
Tourism Economics
Tourism Economics, gawo la Oxford Economics, imapereka kafukufuku wazachuma komanso kusanthula kwamakampani oyendayenda padziko lonse lapansi, zokopa alendo komanso ochereza alendo. Pogwiritsa ntchito zitsanzo za eni ake, Tourism Economics imapereka zidziwitso zomwe zimathandizira mabungwe kupanga zisankho zoyendetsedwa ndi data, kupanga mfundo ndikuwonetsa kufunikira kwa zokopa alendo ku chuma chapafupi. Kuti mudziwe zambiri pitani tourismeconomics.com.
