Osayenda! Popanda kupanga kwanu

Azimayi ambiri sangawonekere pagulu ndi nkhope yamaliseche ndipo pali chiwerengero chowonjezeka cha amuna omwe amachitira nkhope zawo zapagulu kwa astringents, creams, masks, mitundu, machubu ndi mapensulo. Mu kafukufuku wa Meyi 2017 wa ogula aku America, 41 peresenti kapena omwe anafunsidwa azaka zapakati pa 30-59, amavala makongoletsedwe tsiku lililonse, 25 peresenti amapaka zopakapaka kangapo pamlungu.

Makampani osamalira amuna amatha kufika $166 biliyoni pofika 2022 (Allied Market Research). Mu 2018 kugulitsa mankhwala osamalira khungu amuna kudakwera ndi 7 peresenti pakugulitsa ndipo gululi ndi lamtengo wapatali $122 miliyoni (NPD Gulu).

The msika wa zodzoladzola wapadziko lonse inali yamtengo wapatali pa $ 532.43 biliyoni (2017) ndipo ikuyembekezeka kufika pamtengo wa $ 805.61 biliyoni (2023). Makampani opanga zodzikongoletsera ku US ndiye wamkulu kwambiri padziko lonse lapansi, ndipo akupanga ndalama zokwana pafupifupi $54.89 biliyoni. Ku US, ogwira ntchito m'makampani opitilira 53,000.

Zamalipira

Ogula ena samawona kugula zodzikongoletsera ngati ndalama, ndikuyika zogula m'gulu lawo la "Investment". Kugula kwakukulu kumaphatikizapo: Makeup ($ 932 miliyoni), kutsatiridwa ndi Skincare ($ 844 miliyoni), ndi malonda a Fragrance ($ 501 miliyoni). Gawo lalikulu pamsika limayang'aniridwa ndi Facial skincare (27 peresenti), kutsatiridwa ndi chisamaliro chaumwini (23 peresenti), chisamaliro cha tsitsi (20 peresenti), Makeup (20 peresenti) ndi Mafuta Onunkhira (10 peresenti).

Kugwiritsa Ntchito Munthu Payekha

Pakafukufuku wothandizidwa ndi Groupon (yomwe idachitika OnePoll), zidatsimikiziridwa kuti azimayi nthawi zonse amawononga ndalama zokwana $3756 pachaka ($313 pamwezi), kapena $225,360 azaka zapakati pa 18-78 pamankhwala osamalira khungu. Amuna omwe adafunsidwa amawononga pafupifupi $2928 pachaka ($244 pamwezi), okwana $175,680 kapena pafupifupi gawo limodzi mwa anayi (22 peresenti) ocheperapo poyerekeza ndi azimayi panthawi yomweyi.

Ogula akusankha zinthu zawo zodzisamalira okha ku Walmart ndi Target, zomwe zimawerengera 57 peresenti ya zinthu zogulira skincare m'miyezi 6 yapitayi. Zogula zina zimagulitsidwa ku Drugstores ($ 220 biliyoni), kudzera mu Spa Services ($ 13 biliyoni); Masitolo ogulitsa ($ 70 biliyoni), ndi ogulitsa Zodzikongoletsera ($ 10 biliyoni). Mitundu yokongola kwambiri ndi Olay ($ 11.7 biliyoni); Avon ($7.9 biliyoni), L'Oréal ($7.7 biliyoni); Nivea ($ 5.6 biliyoni).

Osewera Akuluakulu

Komwe zidakhazikitsidwa (L'Oréal Group, Proctor & Gamble, Beiersdorf AG, Avon Products, Inc., Unilever, The Estee Lauder Companies Inc., Shiseido, Kao Corp., Revlon Inc., Mary Kay Inc., Yves Rocher, Oriflame Cosmetics Global SA ndi Alticor) ikupitilira kukula, ogula achichepere akukana zinthu zomwe makolo awo amagwiritsa ntchito, ndikugula mwachangu zopangidwa m'deralo, zaluso, zachilengedwe m'magulu onse ogula. Ngati chinthucho chilinso ndi Instagram-chokhoza - ndichofunika kwambiri.

Economics

Nthawi zambiri, makampani opanga zodzikongoletsera samatha kukulitsa / kutsika kwachuma. Kugulitsa kumatha kuchepa panthawi yachuma; komabe, zikuwoneka kuti zinthu zikupitilirabe kugulidwa ziribe kanthu zomwe zimachitika pa Wall Street. Izi zitha kukhala chifukwa cha kuchuluka kwa kugwiritsidwa ntchito kwazinthu ndi akazi komanso kuchuluka kwa amuna, padziko lonse lapansi.

N'chifukwa Chiyani Anthu Amavala Zodzoladzola?

Azimayi opitirira 50 pa 82 alionse amene anafunsidwa ananena kuti kudzipakapaka kumawapangitsa kudziona ngati ali ndi mphamvu, 86 peresenti anasonyeza kuti kunkawathandiza kudzidalira ndipo XNUMX peresenti ya akaziwo ananena kuti kudzipakapaka kumawathandiza kuti azidzidalira.

Kuchuluka kwa anthu okalamba ndi chifukwa chomwe bizinesi ikupitilizabe kuyenda bwino. Pazaka makumi awiri zapitazi, kuchepa kwa chonde komanso kufa kwachititsa kuti chiwerengero cha anthu okalamba chiwonjezeke padziko lonse lapansi. Pali chikhumbo chachikulu pakati pa amuna ndi akazi chofuna kusunga mawonekedwe aunyamata. Chiwerengero cha anthu okalamba choterechi chapangitsa kuti pakhale kufunikira kwa zinthu zotsutsana ndi ukalamba kuti ziteteze makwinya, mawanga azaka, khungu louma, khungu losagwirizana ndi kuwonongeka kwa tsitsi, zomwe zimapangitsa kuti apange zodzoladzola zatsopano.

Podzafika 2050, chiŵerengero cha anthu opitirira zaka 60 chikuyembekezeka kufika pa 2.09 biliyoni. Kutalika kwa moyo kwa amayi kumanenedweratu kuti kukwera kuchokera ku zaka 82.7 mu 2005, kufika zaka 86.3 mu 2050. Kwa amuna, kuwonjezeka koyembekezeredwa kumachokera ku 78.4 mpaka zaka 83.6, zomwe zimapangitsa kuti anthu azikonda zodzoladzola.

Kugula pa Intaneti

Ngakhale ogulitsa akupindula ndi malonda osamalira bwino (ie, chisamaliro cha khungu, chisamaliro cha tsitsi ndi mafuta onunkhira) zinthu zambiri zimagulitsidwa pa intaneti. Makampani akuchulukirachulukira pamakampeni otsatsa pa intaneti omwe amatha kuwonjezera ndalama ndi ndalama zochepa. Msikawu ukuwona zomwe makampani akumayiko osiyanasiyana akukhazikitsa mawebusayiti ndi maakaunti a Facebook ndi mbiri ya Twitter kuti akwaniritse zomwe amakonda kwanuko/zikhalidwe.

Misika yayikulu kwambiri ikuyembekezeka kukhala Middle East (UAE, Saudi Arabia, Israel) ndi dera la Africa. UAE ikukhala yofunika kwambiri popeza ndi dziko lomwe lili ndi GDP yayikulu pamunthu aliyense (USD $40,444, 2012) yokhala ndi utsogoleri wamakono, ndikuwonetsa kuthekera kwakukula kokhudza amayi pantchito. Pamene amayi ambiri amalembedwa ntchito, kufunika kowoneka bwino, choncho kugula zodzoladzola, kwawonjezeka - osati kungotengera zomwe amakonda.

Palinso umboni wa kuchuluka kwa ogula ku China, India ndi Malaysia, yomwe ndi nkhani yabwino kwa makampani, popeza North America imadziwika kuti ndi "msika wokhwima," womwe ukukula umayang'ana kwambiri zinthu zatsopano komanso zatsopano.

Trends

Chifukwa cha kufunikira kwa ogula, pali kuwonjezeka kwa kugwiritsidwa ntchito kwa zinthu zachilengedwe ndi zachilengedwe muzinthu zodzikongoletsera ndipo gawo la msika likuyembekezeka kuwonjezeka kufika pa $ 8.3 biliyoni mu kukula kwa msika ndi 2023. Iyi ndi nkhani yabwino kwa opanga, monga kugwiritsa ntchito zinthu zachilengedwe. amachepetsa chiopsezo cha zotsatirapo ndipo pamapeto pake amawonjezera kugwiritsa ntchito zodzoladzola.

Kukula kwa msika wosamalira misomali kumayembekezeredwanso chifukwa pali chidziwitso chowonjezereka pakati pa ogula osamala zaumoyo kuti zopereka zopanda poizoni komanso zopanda mankhwala zilipo.

Zodzoladzola zamaso zikukulanso pakufunidwa poyang'ana zinthu zopanda madzi, makamaka zofunika m'nyengo yachilimwe. Zogulitsa zopambana zimalimbana ndi chinyezi ndi kutentha popanda kusokoneza ubwino ndi ntchito.

Opanga zatsopano

Makampani opanga zodzikongoletsera amakhala ndi moyo waufupi kwambiri ndipo opanga akuwongolera nthawi zonse zinthu zomwe zilipo ndikuwunika mwayi wopanga zatsopano. Amalonda omwe akuyambitsa zatsopano amadziwa kuti chikhumbo chofuna kukhutitsidwa nthawi yomweyo ndi chachikulu komanso cholimba kuposa kale, zomwe zimapangitsa kuti ogula azitha kuwona bwino (ie, kutha kwa matumba apansi pa maso ndi mapazi a khwangwala).

Magazini, makanema ndi makanema a YouTube amapereka nkhope yofanana ndi dothi, yosalala komanso yangwiro… Komabe, oyambitsa, podziwa "zokhumba" izi, akupereka zinthu zomwe zimapanga maonekedwe opanda cholakwika pamodzi ndi tsitsi labwino.

Indie Beauty Show

Opanga zodzikongoletsera odziyimira pawokha akukankhira envelopu, akuyambitsa zatsopano komanso zapadera zosamalira bwino. Indie Beauty Show ndiye gulu lalikulu kwambiri padziko lonse lapansi lamakampani odzikongoletsa odziyimira pawokha ndipo posachedwa akuwonetsa zinthu zawo zatsopano ku New York.

Zoposa 240 zopangidwa kukongola zidayimiriridwa ku Pier 94 pamwambo wachisanu wa Indie Beauty Show. Kwa masiku awiri, ogula malonda, atolankhani, olemba ma blogger, osunga ndalama, ndi akatswiri ena a zamalonda a kukongola anakumana ndi amalonda omwe ali ndi udindo pa malondawo ndipo adalimbikitsidwa kuti ayese malondawo, akuzama mozama muzosakaniza, njira zoyesera ndi zotsatira zoyembekezeredwa.

Jillian Wright, katswiri wa zamatsenga, adayambitsa Chiwonetserocho mu 2015 ndi wamalonda Nader Naeymi-Rad atazindikira kuti pali malonda omwe akukonzekera misika yayikulu, koma osakonzekera kugulidwa ndi atsogoleri omwe alipo kale.

Othandizana nawo adazindikira kuti panalibe mwayi woti mitundu yodzikongoletsera / skincare kukumana ndi osunga ndalama kapena ogula. Ziwonetsero zina zinali zazikulu kapena zazing'ono kwambiri (mwachitsanzo, ziwonetsero za m'misewu ndi misika ya alimi). Adapanga Indie Beauty Show kuti akwaniritse kusiyana ndipo tsopano chiwonetserochi chimapangidwa ku New York komanso Dallas ndi Los Angeles, London ndi Berlin.

Ntchitoyi yapindula ndi, "malo oyenera / nthawi yoyenera." Ogula amafuna organic / mankhwala - zaulere, zopangidwa ndipo amafuna kudziwa anthu omwe akupanga zinthu zomwe amaziyika pathupi lawo.

Mndandanda Wosankhidwa

• Lucky Chick. LuckyChic.com
• Zodzoladzola zilibe parabens, mafuta amchere, phthalates, triclosan, sulfates ndi gluten.
• Zopangidwa ku New York, zosakaniza zotetezeka zimaphatikizapo khofi, rose, jojoba mafuta ndi nkhaka. Mzerewu umaphatikizapo zokhala ndi milomo, zokometsera zowoneka bwino za matte ndi zonyezimira, mumithunzi kuyambira maliseche mpaka maula akuya ndi mthunzi wamaso wamtengo wapatali wamadzimadzi.

 

• Toogga. Toogga.com
• Kampani yaku Africa iyi imagwira ntchito popanga zinthu zokhazikika, zokolola, zachilengedwe, zachilengedwe, zosakhala ndi poizoni komanso zakudya zopatsa thanzi, kutengera zosakaniza zomwe zidachokera kudera la Sahel.
• Zogulitsa zimaphatikizapo ma balms okhazikika aku Africa, mafuta amafuta ndi mafuta, sopo ochiritsira opangidwa ndi manja, ma shampoos atsitsi ndi mipiringidzo, kuphatikiza Mafuta a Organic Date Desert, Tiyi wa Hibiscus ndi Ufa Wokolola Baobab.
• Kampaniyi imagwirizana ndi Trees for the Future, ndipo imabzala mtengo m'chigawo cha kum'mwera kwa Sahara ku Africa pa chinthu chilichonse chomwe chimagulitsidwa.

 

• RoyeR. maisonroyer.fr
• Malowa ali ku Les Herbiers, France.
• Yoyamba mu 1989 RoyeR Cosmetique imagwiritsa ntchito matope a nkhono kulimbana ndi makwinya.
• Mafutawa amanenedwa kuti ali ndi hydrating mwachilengedwe komanso kukonza zinthu zomwe zimakhala zogwira mtima ngati zotsutsana ndi makwinya komanso zotsutsana ndi malo komanso kutulutsa.
• Zosakanizazo zimatchedwanso kuteteza ndi kuchepetsa ma stretch marks, ziphuphu zakumaso, zipsera ndi mavuto ena apakhungu.

 

• 6 IXMAN. 6IXMAN.com
• Mtundu uwu wa ku Toronto udayambitsidwa ndi oyang'anira malonda, nzeru zamabizinesi komanso media media.
• Chizindikirocho chimayang'ana pa moyo weniweni wa amuna amasiku ano, kuthandizira chidwi chokonzekera.
• Mankhwalawa ndi otetezeka, achilengedwe, komanso amatha kuwonongeka ndipo amaphatikizapo ndevu, tsitsi, kusamalira khungu, komanso kumeta.

 

• Bellabaci Skin Cupping. universalcompanies.com
• Zogulitsazi zimathandizira chithandizo chapadera cha makapu kunyumba. Mafuta a zomera amaphatikizapo rosehip, boaboa, ndi argan.

 

• Zodzoladzola Hush. hushcosmetics.com.au
• 2005 Jessica Callahan adayamba ntchito yopanga zodzoladzola ndi kukongola ndipo adagwiritsa ntchito saluni waluso kunyumba kwawo.
• 2011 adatsegula sitolo yoyamba ya HUSH.
• 2016, Callahan adakondwerera zaka 20 pantchitoyi ndipo adayambitsa sitolo yapaintaneti yokhala ndi zinthu zomwe sizinayesedwe pa nyama ndipo zilibe zosakaniza zopanga.

© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.