Dziko lopanda Big Mac

REYKJAVIK, Iceland - The Big Mac, yomwe yakhala chizindikiro cha kudalirana kwa mayiko, ndiyomwe yakhala ikukhudzidwa kwambiri ndi vuto lazachuma padziko lonse lapansi.

REYKJAVIK, Iceland - The Big Mac, yomwe yakhala chizindikiro cha kudalirana kwa mayiko, ndiyomwe yakhala ikukhudzidwa kwambiri ndi vuto lazachuma padziko lonse lapansi.

Malo odyera atatu a McDonald ku Iceland - onse ali likulu la Reykjavik - adzatseka sabata yamawa, pomwe mwiniwake wa franchise apereka phindu lotsika chifukwa cha kugwa kwa Icelandic krona.

"Zachuma zatipangitsa kukhala okwera mtengo kwambiri kwa ife," a Magnus Ogmundsson, wamkulu wa Lyst Hr., yemwe ali ndi chilolezo cha McDonald ku Iceland, adauza The Associated Press patelefoni Lolemba.

Lyst anali womangidwa ndi lamulo la McDonald loti alowetse zinthu zonse zofunika m'malo odyera ake - kuyambira pakuyika mpaka nyama ndi tchizi - kuchokera ku Germany.

Mitengo inali itawirikiza kawiri chaka chatha chifukwa cha kugwa kwa ndalama za krona komanso mitengo yamtengo wapatali yochokera kunja kwa katundu wochokera kunja, Ogmundsson adati, zomwe zimapangitsa kuti zikhale zosatheka kuti kampaniyo iwonjezere mitengo ndikukhalabe mpikisano ndi ochita mpikisano omwe amagwiritsa ntchito zokolola zakomweko.

A Big Mac ku Reykjavik akugulitsa kale 650 krona ($ 5.29). Koma kuwonjezeka kwa 20 peresenti komwe kumafunikira kuti mupange phindu labwino kukadapangitsa kuti 780 krona ($ 6.36), adatero.

Izi zikanapangitsa mtundu wa Icelandic wa burger kukhala wodula kwambiri padziko lonse lapansi, dzina lomwe pano likugwiritsidwa ntchito limodzi ndi Switzerland ndi Norway komwe limawononga $ 5.75, malinga ndi magazini ya The Economist ya 2009 Big Mac index.

Lingaliro lotseka chilolezo cha Icelandic lidatengedwa mogwirizana ndi McDonald's Inc., Ogmundsson adati, atawunikanso miyezi ingapo.

"Kuvuta kwapadera kochita bizinesi ku Iceland kuphatikiza ndizovuta kwambiri zachuma m'dzikolo kumapangitsa kuti ndalama zisamayendetse bizinesiyo," atero a Theresa Riley, olankhulira ku likulu la McDonald's ku Oak Brook, Illinois. "Mavuto ovutawa akutanthauza kuti tilibe malingaliro ofunafuna bwenzi latsopano ku Iceland."

McDonald's, malo odyera othamanga kwambiri padziko lonse lapansi a hamburger, adafika ku Reykjavik mu 1993 pomwe dzikolo linali pachiwonetsero chachuma komanso kukula.

Munthu woyamba kuluma Big Mac pachilumbachi anali Prime Minister David Oddsson. Oddsson adakhala bwanamkubwa wa banki yayikulu ya dzikolo, Sedlabanki, udindo womwe adakakamizika ndi opanga malamulo koyambirira kwa chaka chino pambuyo podandaula za anthu kuti sangathe kuletsa mavuto azachuma ku Iceland.

Lyst akukonzekera kutsegulanso malo ogulitsawo pansi pa dzina latsopano, Metro, pogwiritsa ntchito zida zopezeka kwanuko ndikupanga ndikusunga antchito amphamvu 90 apano.

Ogmundsson adati ndizokayikitsa kuti Lyst angafunenso kubwezeretsa chilolezo cha McDonald pomwe dziko la Iceland likuvutikirabe kuti libwererenso pambuyo poti vuto langongole lidasokoneza dongosolo lawo lamabanki, ndikuwononga chuma chake chonse, Okutobala watha.

"Sindikuganiza kuti palibe chomwe chingachitike chomwe chingasinthe zinthu m'zaka zingapo zikubwerazi," adatero Ogmundsson.

Aka si koyamba kuti a McDonald's, omwe pano akugwira ntchito m'maiko opitilira 119 m'makontinenti asanu ndi limodzi, atuluke mdziko. Malo ake odyera amodzi okha ku Barbados adatsekedwa patangotha ​​​​miyezi isanu ndi umodzi yokha mu 1996 chifukwa chakugulitsa pang'onopang'ono. Mu 2002, kampaniyo idatuluka m'maiko asanu ndi awiri, kuphatikiza Bolivia, omwe anali ndi phindu lochepa ngati gawo la ntchito yochepetsera ndalama padziko lonse lapansi.

ZOMWE MUNGACHITE PA NKHANIYI:

  • Mitengo inali itawirikiza kawiri chaka chatha chifukwa cha kugwa kwa ndalama za krona komanso mitengo yamtengo wapatali yochokera kunja kwa katundu wochokera kunja, Ogmundsson adati, zomwe zimapangitsa kuti zikhale zosatheka kuti kampaniyo iwonjezere mitengo ndikukhalabe mpikisano ndi ochita mpikisano omwe amagwiritsa ntchito zokolola zakomweko.
  • Oddsson adakhala bwanamkubwa wa banki yayikulu ya dzikolo, Sedlabanki, udindo womwe adakakamizika ndi opanga malamulo koyambirira kwa chaka chino pambuyo podandaula za anthu kuti sangathe kuletsa mavuto azachuma ku Iceland.
  • Ogmundsson adati ndizokayikitsa kuti Lyst angafunenso kubwezeretsa chilolezo cha McDonald pomwe dziko la Iceland likuvutikirabe kuti libwererenso pambuyo poti vuto langongole lidasokoneza dongosolo lawo lamabanki, ndikuwononga chuma chake chonse, Okutobala watha.

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Linda Hohnholz

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