Pamene olemba mbiri a zokopa alendo amakono alemba za zokopa alendo m'zaka khumi zoyambirira za zaka za zana la makumi awiri ndi limodzi iwo adzawona ngati chimodzi mwa mayesero ndi zovuta zopitirira. Zigawenga zomwe zidachitika pa Seputembara 11, 2001 zidakakamiza makampani oyendayenda ndi zokopa alendo kuti ayang'ane ndi ziwopsezo zachitetezo chapadziko lonse lapansi ndikuwonetsetsa momwe izi zatsopano zingasinthire momwe makampani okopa alendo angachitire bizinesi. Ndithudi aliyense amene wayenda kuyambira 9-11 akudziwa bwino kuti kuyenda sikuli kofanana ndi kale. Mwanjira zina makampani okopa alendo ndi oyendayenda adachita ntchito yabwino kwambiri poyankha chiwopsezo chatsopanochi; m’njira zina akadali m’mavuto ponena za mmene tingathane ndi uchigaŵenga wapadziko lonse. Kutsatira kuchiritsa kwa Seputembara 11, kuyenda ndi zokopa alendo zakhala zikukumana ndi zovuta zokhudzana ndi chitetezo cha chakudya, zovuta zaumoyo, masoka achilengedwe, komanso kukwera kwamitengo yamafuta komwe kukupangitsa kuti mitengo ikwere kwambiri pamayendedwe apamtunda ndi apaulendo.
Tsopano chakumapeto kwa zaka khumizi, makampani okopa alendo ayenera kukumananso ndi zoopsa zina. Ngakhale kuti chiwopsezochi sichiri chakuthupi kapena chachipatala, mwina chingakhale chowopsa kwambiri kuposa enawo. Chiwopsezo chimenecho ndi kusokonekera kwachuma komwe kulipo komanso tanthauzo lazokopa alendo padziko lonse lapansi ndi maulendo. Ngakhale kuti kudakali koyambirira kwambiri kuti tidziŵe momwe mavuto azachuma amakono angakhudzire ntchito zokopa alendo zochitika zina zomveka bwino zomwe zikuchitika kale. Kukuthandizani kulingalira za zovuta zanthawi zamavuto azachuma paulendo ndi zokopa alendo, Tourism & More imapereka chidziwitso ndi malingaliro otsatirawa.
-Khalani woona; osachita mantha kapena kukhala otetezeka. N’zosakayikitsa kuti zokopa alendo, makamaka mbali yazachisangalalo zamakampaniwo, zitha kukhala m’miyambi ya nyanja za mafunde. Komabe, pavuto lililonse, pali mwayi woti malingaliro atsopano ndi otsogola atuluke, njira zatsopano zotsatiridwa, ndi kupanga mgwirizano watsopano. Chofunikira ndichakuti malonda oyendayenda ndi zokopa alendo sakuchoka ndipo bizinesi yanu siyenda mawa. Pumirani mozama, ganizirani zovuta zomwe gawo lililonse lazokopa alendo komanso malo oyendayenda lingakumane nalo, ndi njira zina zotani zomwe zingakuthandizeni kuthana ndi zovutazi. Kumbukirani njira yabwino yothetsera mavuto akulu ndikuwagawa kukhala ang'onoang'ono komanso otheka kuthana nawo.
-Khalani ndikukhala otsimikiza. Vutoli siloyamba kapena silikhala lomaliza lomwe makampani oyendayenda ndi zokopa alendo adzakumana nazo. Maganizo anu amakhudza aliyense amene mumagwira naye ntchito ndi/kapena kutumikira. Atsogoleri akawonetsa malingaliro abwino komanso achimwemwe, timadziti tambiri timayamba kuyenda. Nthawi zovuta zachuma zimafuna utsogoleri wabwino, ndipo maziko a utsogoleri wabwino ndikudzikhulupirira nokha komanso pazogulitsa zanu. Ziribe kanthu zomwe atolankhani anganene, lowa muofesi yanu mukumwetulira pankhope panu.
-Osalola kuti atolankhani akugwetseni pansi. Kumbukirani kuti ambiri mwa zoulutsira mawu amasangalala ndi nkhani zoipa. Phunzirani kulekanitsa mfundo ndi “zopeka zokanika.” Kungoti wothirira ndemanga akunena zinazake sizitanthauza kuti ndi zoona. Nyumba zoulutsira nkhani zimalepheretsedwa chifukwa chofuna kuulutsa nkhani kwa maola 24, motero nthawi zonse zimafunika kufunafuna njira zatsopano zokopa chidwi chathu. Kumbukirani kuti mawayilesi amasangalala ndi nkhani zoyipa. Dziwani momwe mungalekanitsire mfundo ndi malingaliro ndi chowonadi ndi nthano zapa media.
-Ganizirani zauzimu. Nthawi zikakhala zovuta anthu ambiri amatembenukira ku mtundu wina wauzimu. Zokopa alendo zauzimu zimakonda kupita patsogolo m'nthawi zovuta zandale kapena zachuma. Ngakhale kuti nyumba zambiri zolambirira zingakhale maziko a zokopa alendo zauzimu, kukaona zinthu zauzimu si kungoyendera tchalitchi kapena sunagoge. Ganizirani kupyola ku nyumba zanu zolambirira komanso mzimu wa mdera lanu. Iyi ikhoza kukhala nthawi yolimbikitsa anthu kupita kumanda kumene okondedwa aikidwa, kapena kupanga njira zolimbikitsa. Malo omwe zochitika zakale zitha kukhalanso gawo lazokopa zanu zauzimu.
-Unikani zokopa zanu komanso mphamvu zanu zachuma ndi zofooka zanu. Dziwani komwe machiritso anu Achilles angakhale. Ngati chuma chikuipiraipira kwambiri ndi magulu ati apaulendo omwe mungataye? Kodi pali gulu latsopano la apaulendo omwe simunawagulitseko? Kodi bizinesi yanu, hotelo, kapena CVB ili ndi ngongole zambiri? Kodi ino ndi nthawi yabwino yofunsira kukwezedwa malipiro kapena kufunafuna ngongole yomanga nyumba? Kumbukirani zimene mawailesi akamanena za malipoti okhudza mmene zinthu zilili padzikoli komanso m’mayiko, koma chimene nthawi zambiri chimafunika ndi mmene zinthu zilili m’dera lanu. Ganizirani zolinga zanu, zosowa zanu ndi mavuto anu potengera momwe zinthu zilili kwanuko komanso momwe chuma chilili pazomwe mumayambira makasitomala.
-Kumbukirani kuti ntchito zoyendera ndi zokopa alendo ndizofunikira kwambiri. Izi zikutanthauza kuti bizinesi yanu idzakhudzidwa ndi bizinesi ya wina aliyense. Mwachitsanzo, ngati dera lanu litaya malo odyera ndiye kuti kutayikako kungakhudze kuchuluka kwa anthu okhala mtawuni ndipo zitha kuvulaza mahotela amderalo. Ngati mahotela sakhala otanganidwa, ndalama zamisonkho zogona zitha kuchepa komanso kuchepa kumeneku kudzakhudza eni mabizinesi osiyanasiyana. Ulendo ndi maulendo adzafunika kuyesa kupulumuka pamodzi. Mphamvu yophatikizana kuti muwonjezere bizinesi ikhala njira yofunikira
-Kupanga gulu lachitetezo pazachuma. Iyi ndi nthawi yoti musamayesere kudziwa chilichonse. Itanani akatswiri ambiri momwe angathere kuti apange malingaliro atsopano ndikuwunika momwe zinthu zilili. Madera ambiri ali ndi anthu odziwa bwino chuma. Sonkhanitsani osunga mabanki akumaloko, atsogoleri abizinesi, eni mahotela, ndi eni malo okopa pamodzi kaamba ka msonkhano wam’deralo ndiyeno tsatirani msonkhanowu ndi ndandanda ya misonkhano yanthaŵi zonse. Kumbukirani kuti vutoli likhoza kukhala lopanda madzi ndi kukwera ndi kutsika kwachuma kangapo.
-Ganizirani zakunja. Mavuto ndi nthawi yoyesera kupeza njira zochitira zambiri ndi zochepa. Ganizirani njira zolumikizira chitukuko cha malonda anu ndi/ndi malonda anu. Munthawi yamavuto azachuma anthu amafunafuna zinthu za glitz. Onetsetsani kuti mukupereka zofunikira zokopa alendo monga gulu la apolisi okonda zokopa alendo komanso ntchito yabwino kwamakasitomala. Ntchito zokongoletsa sizimangowonjezera phindu pazogulitsa zanu zokopa alendo komanso zimakupatsirani malo otukuka omwe amalola kuthetsa mavuto mwaluso ndikulimbikitsa mabizinesi omwe akukumana ndi zovuta zambiri kuti abwerere kudera lanu.
Akatswiri azachuma ndi azachuma sali olondola nthawi zonse. Kufotokozera mwambi wina wakale, “njira yopita ku bankirapuse imapangidwa ndi malingaliro a akatswiri azachuma ndi anthu azachuma. Mverani malangizo abwino, koma nthawi yomweyo musaiwale kuti akatswiri azachuma amalakwitsa zambiri. Zachuma kapena zachuma sizikhala sayansi yeniyeni. M'malo mwake mverani malingaliro a akatswiri koma musaiwale kuti pamapeto pake, chisankho chomaliza ndi chanu. Ndiye mukangopanga kafukufuku wanu mverani matumbo anu. Amenewo angakhale malangizo abwino koposa onse.
____________________________________________________________________________________ Kutsika kwachuma komwe kulipo pano kungakhale chimodzi mwazovuta zazikulu zamakampani azokopa alendo m'mbiri yaposachedwa. Kuti muthandizire bizinesi yanu yoyendera ndi zokopa alendo kuthana ndi mkuntho, Tourism & More imapereka izi:
Maphunziro Awiri Atsopano:
1) Kusamutsa misewu yazachuma: Zokopa alendo zikuyenera kuchita kuti musakumane ndi zovuta zachuma izi!
2) Kupulumuka Nthawi Zovuta Pazachuma: Kuchita Zabwino Kwambiri Kuchokera Kutali Ndi Kutali.
Kuwonjezera apo:
3) Ogwira ntchito athu ophunzitsidwa bwino ali okonzeka kukumana nanu kuti mukambirane zakukonzekera kwanuko panthawi yovutayi.
Dr. Peter E. Tarlow is the President of T&M, a founder of the Texas chapter of TTRA and a popular author and speaker on tourism. Tarlow is a specialist in the areas of sociology of tourism, economic development, tourism safety and security. Tarlow speaks at governors’ and state conferences on tourism and conducts seminars throughout the world and for numerous agencies and universities. To contact Tarlow, send email to tourism@bihs.net.
