NEW YORK, NY - Monga gawo la chaka chimodzi chowerengera kuti tifike ku 2014 FIFA World Cup ku Brazil, bungwe la Brazilian Tourism Board (Embratur) lidayima komaliza pawonetsero wapadziko lonse lapansi ku New York City kuti lipereke lipoti zakukonzekera masewera apadziko lonse lapansi. ndikupangitsa kuti anthu ambiri asangalale ndi World Cup ndikupita ku Brazil. Zochitika pafupifupi chaka chonse zotchedwa, "Goal to Brazil" cholinga chake ndi kupereka zosintha zofunikira kwa atolankhani ndi mamembala amalonda oyendayenda momwe Brazil ikukonzekera kuchuluka kwa alendo akunja a 600,000 omwe akuyembekezeka kupita ku Brazil masiku 30 a Dziko Lapansi. Cup chaka chamawa. Maimidwe ena paulendowu adaphatikizapo; Bogota, Milan, Berlin, Paris ndi London.
Mtsogoleri wa Zamalonda ku Brazilian Tourism Board, Walter Vasconcelos, adatsogolera mwambowu, ndipo adalumikizana ndi Ricardo Gomyde wa Unduna wa Zamasewera ku Brazil ndi oyimira ochokera kumizinda 12 yomwe idachitikira World Cup.
Mwambowu udawonetsa mizinda 12 yomwe idachitikira, yomwe idapereka patsogolo ntchito yomanga ndi kukonzanso mabwalo amasewera mumzinda uliwonse, idafotokoza mwatsatanetsatane za zopereka zochereza alendo ndikuwonetsa kukonza kwazinthu zomwe zikuchitika mdziko lonselo kuti zithandizire World Cup ndi Olimpiki ya 2016.
Mfundo zazikuluzikulu zomwe zidakambidwa ndi izi:
Chaka chatha, dziko la Brazil linalandira alendo okwana 5.7 miliyoni akunja, kuwonjezeka kwa 4.5% pa 2011. Cholinga chake ndi kuonjezera chiwerengerocho kufika pa 10 miliyoni pofika 2020.
Dziko la Brazil layika ndalama zokwana US$16.5 biliyoni pakukonza zomangamanga kuphatikizapo kumanga mabwalo asanu ndi awiri atsopano, kukulitsa mabwalo a ndege/madoko, kupititsa patsogolo zamayendedwe ndi matelefoni.
Mahotela 147 atsopano akumangidwa kapena kukhazikitsidwa kumene kuti aziyenda mu World Cup.
Akatswiri okwana 240,000 m'mizinda yonse 12 yomwe akukhalamo akuphunzitsidwa zaukadaulo wokhudzana ndi kuchereza alendo ndi chitetezo kuti zithandizire kuchuluka kwa alendo.
Masitediyamu ambiri amakhala ndi ukadaulo wobiriwira kuti achepetse kuchuluka kwa mpweya. Pafupifupi masitediyamu asanu ndi awiri adzagwiritsa ntchito mphamvu ya dzuwa ngati gwero lamphamvu.
Mpikisano wa FIFA Confederations Cup 2013, chochitika chomwe chidzachitika chaka chimodzi FIFA World Cup 2014 isanachitike, ichitika mwezi wamawa ku Brazil kuyambira Juni 15-30, 2013 m'mizinda isanu ndi umodzi mwa 12 yomwe ili ndi World Cup.
Pamwambowu, Bungwe la Tourism ku Brazil linavumbulutsanso tsamba lake latsopano, lopangidwa kuti lipatse ogula mwayi wolumikizana. Tsambali limaphatikizapo zomwe zasinthidwa, zida zothandizirana zomwe zingathandize alendo kukonzekera maulendo awo opita ku Brazil ndi zithunzi zatsopano zomwe zikuwonetsa zochitika zochititsa chidwi zomwe zikuyembekezera. Katundu wapadera watsambali ndikuti palibe tsamba loyambira. Zomwe zili, zoperekedwa ku visitbrasil.com, zimasiyana malinga ndi komwe mlendoyo ali komanso nthawi yachaka. Mbali ya WISHLIST idzathandiza alendo "kusonkhanitsa" zomwe amakonda, ndikupanga mndandanda wa zinthu zosangalatsa zomwe mungachite ku Brazil. Mukalumikizana ndi Facebook, zidzakhala zotheka kugawana zomwe zili ndi anzanu kudzera muzolemba zina, monga Pinterest, Google+ ndi Twitter. Kuphatikiza apo, tsamba latsopanoli likhala chida chofunikira chogwirira ntchito pamakampani apadziko lonse lapansi, okhala ndi zida zotsitsidwa komanso nkhani zaposachedwa za Brazil.
Oimira ochokera m'mizinda yonse ya 12 yomwe adakhala nawo adakhalanso ndi mwayi wolankhulana ndi mtolankhani kuti apereke zambiri zokhudza makhalidwe apadera a mzinda wawo, komanso zokopa "zosasowa" kwa alendo. Mizinda 12 yomwe idzachitikire Komiti Yadziko Lonse ya 2014 ndi: Belo Horizonte, Brasilia, Cuiaba, Curitiba, Fortaleza, Natal, Recife, Porto Alegre, Rio de Janeiro (kumene masewera omaliza adzachitikira), Manaus, Salvador ndi Sao Paulo.
"Mndandanda wa Goal to Brazil wapereka mwayi wofunikira kuuza dziko lonse lapansi zakusintha komwe kunachitika ku Brazil pamene tikukonzekera 2014 World Cup. Tayenda kuchokera ku Chile kupita ku Mexico, kuchokera ku Spain kupita ku UK, ndipo sitinaganize za malo abwino oti timalize ulendowu ndikuyatsa mzimu wa World Cup kuposa New York City. Ndife okondwa kulandira alendo aku America kuti adzakumane ku Brazil ndikuwona zikhalidwe zathu zosiyanasiyana kumalo apadera, "anatero Walter Vasconcelos, Woyang'anira Zamalonda wa Embratur.
