eTurboNews wofalitsa Juergen Steinmetz adzatsogolera gulu lake kuchokera ku US ndi Germany ndikupita ku ITB Berlin ndikupezeka kuti akumane ndi owerenga eTN ndi World Tourism Network mamembala. Dinani apa kuti mulumikizane naye.
Msonkhano wa ITB
Zovuta ndi ntchito zomwe makampani okopa alendo akukumana nazo pakusintha, ndizoyang'ana pa ITB Berlin Convention 2025, yomwe imachitika kuyambira 4 mpaka 6 Marichi ku Berlin Exhibition Center. Pansi pa mawu akuti 'Mphamvu ya Kusintha imakhala pano', alendo ochita malonda amatha kuyembekezera pulogalamu yofuna komanso yokwanira yokhala ndi mafotokozedwe apamwamba komanso zokambirana zamtsogolo zaulendo.
Akatswiri opitilira 400 apadziko lonse lapansi ndi okamba nkhani adzapereka zidziwitso pazachuma komanso zomwe zikuchitika masiku ano, kusanthula zomwe zikuchitika m'makampani ndikuwonetsa zotsatira zaposachedwa kuchokera muzochita zamabizinesi, kafukufuku ndi sayansi mu magawo 200 ndi mitu 17. Mitu yambiri ndi nkhani zomwe zidzakambidwe m'masiku atatuwa ndizotakata kwambiri. Zotsatira za kusintha kwa digito ndi zotsatira za nzeru zamakono (AI) zidzakambidwa mozama monga zovuta za kusintha kwa nyengo ndi kufufuza njira zokhazikika. Zotsatira za kusintha kwa dziko la ntchito, kuwonekera kwa zosowa za makasitomala atsopano komanso kufunikira kokulitsa misika ya niche ndi zopereka zapadera zidzakhalanso nkhani ya mabwalo ndi zochitika zambiri. Ndi kukhamukira pompopompo kwa magawo onse anayi, ITB Berlin ikupereka phindu lowonjezera kugulu lapadziko lonse lapansi. Komanso kupezeka pompopompo, magawowa amathanso kuwonedwa pambuyo pake pa ITB Berlin YouTube channel.
Pansi pa mawu akuti 'Mphamvu ya Kusintha Imakhala Pano' Msonkhano wa ITB Berlin udzachitika mofananira ndi ITB Berlin kuyambira 4 mpaka 6 Marichi. © Messe Berlin
Pa Orange Stage ku Hall 7.1, okamba adzayang'ana zamtsogolo zamakampani ndi zomwe zikuchitika pakutsatsa ndi kugulitsa. WTCF (World Tourism Cities Federation) ndi Stage Sponsor wa Orange Stage. Future Track, Marketing & Distribution Track ndi Responsible Tourism Track zidzapereka chilimbikitso chochuluka pamitu monga kukhazikika ndi kuwunika kwanyengo. Opezekapo atha kuyembekezera nkhani yayikulu kwambiri yokhudzana ndi chitetezo cha nyengo komanso kukhazikika kwanyengo pa 4 Marichi mu Future Track ndi nkhani yoperekedwa ndi katswiri wakusintha Maja Göpel pa Orange Stage, Hall 7.1a. Katswiri wodziwika bwino wokhazikika adzayang'ana mwatsatanetsatane mikangano yamakono ndikufunsa momwe ukadaulo ndi luso zingatithandizire kuganiza kunja kwa bokosi. Microsoft Advertising ndi Track Sponsor of Future Track, Google ndi Track Sponsor of Marketing & Distribution Track, ndipo Studiosus ndi Session Sponsor of Responsible Tourism Track.
Pa 4 Marichi, a Christoph Debus (CEO of the DERTOUR Group) adzapereka zidziwitso zosangalatsa pakusintha kwa wotsogolera alendo waku Germany mu gawo lotchedwa 'Kupanga Tsogolo la Gulu la DERTOUR: Insights kuchokera kwa Christoph Debus' mu Tour Operator & Travel Sales Track pa Blue Stage, Hall 7.1b. Adzafotokoza zomwe zidzachitike m'tsogolo mwamakampani ndikuwunikira zomwe zikuyembekezeka mtsogolo mwamakampaniwo. Zosintha pamsika wa oyendera alendo aku Germany zidzakhalanso mutu wa chochitika china pa Blue Stage. Moyendetsedwa ndi Dr Markus Heller (Wokazinga & Wokondedwa), Roland Gassner (Travel Data + Analytics), Ömer Karaca (Schmetterling International), Dr Ingo Burmester (DERTOUR Gulu), Songül Göktas-Rosati (Bentour Reisen) ndi Benjamin Jacobi (Mtsogoleri, TUI Germany) adzakambirana za chitukuko cha bizinesi pambuyo pa kulephera kwa FTI.
Mu Destination Track on the Blue Stage, Hall 7.1b, okamba adzapereka malingaliro ndi machitidwe atsopano komanso zidziwitso zomwe zingasinthe tsogolo la kopita. Gawo la 5 Marichi lidzawona momwe zochitika zazikuluzikulu zimakhudzira komwe akupita. Pogwiritsa ntchito zitsanzo zochokera ku UK, Turin, Oulu ndi Wacken, akatswiri adzakambirana ngati zochitika zazikuluzikulu zimakhala ngati dalaivala wa chitukuko chokhazikika - kapena kukulitsa mikangano pakati pa zofuna za dziko, midzi ndi kumidzi. Madzulo a Destination Track adzakhala onse okhudza kuphatikizidwa. Bungwe la Germany Federal Ministry for Economic Cooperation and Development (BMZ) ndi Partner of the Destination Track. Madzulo a Destination Track adzakhala onse okhudza kuphatikizidwa. Chochititsa chidwi kwambiri chidzakhala chochitika cha 'Atsogoleri a Makampani Okopa alendo Avomereza Mfundo Zolimbikitsa Akazi' nthawi ya 2 koloko masana, pomwe oimira makampani akuluakulu, UN Women ndi mamembala a boma la Germany adzaunikira ntchito yofunika kwambiri ya amayi pazantchito zokopa alendo. Zokambirana zotsatizanazi ziwonetsa momwe kopita ndi makampani angapindule ndi zokopa alendo ophatikiza onse.
eTravel Stage: Kuchokera ku kasamalidwe ka data ndi ukatswiri wa IT mpaka kutsatsa kwapa media media ndi njira zamapulatifomu
Mabwalo monga Hospitality Tech Track, AI Track, eTravel Track ndi Destination Tech Track pa eTravel Stage ku Hall 6.1 adzayang'ana kwambiri za AI ndi digito. Kuyambira pa 4 mpaka 6 March, chirichonse chidzakhudza kasamalidwe ka deta ndi luso la IT, malonda a chikhalidwe cha anthu ndi njira zamapulatifomu. Pa Marichi 5, zokambirana zamagulu zotchedwa 'Machitidwe Abwino Kwambiri: Momwe AI imasinthiranso Maulendo' pagawo la etravel imalonjeza ukadaulo wapamwamba momwe amagwirira ntchito padziko lonse lapansi. Olaf Backofen (Lufthansa), Michel Guimet (Microsoft) ndi André Exner (TUI Gulu) akambirana zomwe zapezeka zomwe zitha kuyambitsa mikangano yambiri. Mary Li, woyambitsa kuyambitsa, awonetsa momwe AI ingathandizire gulu la anthu. Wamalonda adzapereka chidziwitso chochititsa chidwi pa chiyambi chake ku Singapore, kumene antchito atsopano a digito alibe mayina aumunthu komanso makolo. Checkout.com ndi Track Sponsor wa eTravel Track.
Kudzoza ndi malingaliro kuchokera kumalingaliro achilendo amalonjezedwanso ndi zopereka ziwiri za msonkhano zomwe zikuyandikira omvera awo mwanjira yatsopano. Zochitika za Corporate Culture Clash Track yatsopano pa 6 March zimayang'ana kusintha kwa dziko logwira ntchito pamitu ya ntchito yatsopano komanso kusowa kwa antchito aluso. M'mphindi makumi asanu ndi anayi zokha, ITB Transition Lab imapatsa ophunzira malangizo ndi malingaliro makumi awiri okhudzana ndi makampani kuti achitepo kanthu mwachangu.
Kuvomerezeka pa intaneti
Tsopano mutha kulembetsa pa intaneti ku ITB Berlin 2025. Chonde dziwani malangizo ovomerezeka. Kuvomerezeka kwapatsamba pamakaunta atolankhani sikupezeka. Chonde onetsetsani kuti mwalembetsa pa intaneti pasadakhale. Mukalembetsa bwino ndikuwunikanso, mudzalandira chivomerezo chanu ndi baji yokhala ndi nambala yanu ya QR kuti mulowe, yotumizidwa kudzera pa imelo ngati cholumikizira cha PDF. Chonde perekani nambala yanu ya QR pakhomo. Matikiti ndi osasunthika.
ITB Berlin, ITB Berlin Convention ndi ITB 360 °
ITB Berlin 2025 idzachitika kuyambira Lachiwiri, 4 mpaka Lachinayi, 6 Marichi ngati chochitika cha B2B. Kuyambira 1966, ITB Berlin yakhala Chiwonetsero Chotsogola Padziko Lonse Pazamalonda Paulendo. Monga zaka zam'mbuyomu, msonkhano wodziwika padziko lonse wa ITB Berlin Convention udzachitika limodzi ndi chiwonetserochi ngati chochitika chamoyo pa Berlin Exhibition Grounds. Pansi pa mutu wa chaka chino 'Mphamvu ya Kusintha ikukhala pano.', oyankhula otsogolera kuchokera ku bizinesi, sayansi ndi ndale adzayang'ana zovuta zamakono ndi zamtsogolo zomwe zikuyang'anizana ndi mafakitale pazigawo zinayi komanso pamagulu onse a 17. Ku ITB Berlin 2024 owonetsa oposa 5,500 ochokera kumayiko ndi madera 170 adawonetsa zinthu zawo ndi ntchito zawo kwa alendo pafupifupi 100,000. Ndi ITB 360 °, malo opangira zatsopano padziko lonse lapansi masiku 365 omwe ndi ITB Berlin tsopano amapereka zidziwitso zapadziko lonse lapansi zapadziko lonse lapansi monga zolemba zamaluso, ma podcasts ndi mitundu ina yaukadaulo.
Zambiri zowonjezera zilipo izi.com
Wolfgang Huschert ndiye munthu yemwe adalandira mphotho ya ITB Film Awards, The Golden City Gate. Kudzipereka kwake ku mphothoyi ndikodabwitsa. Chaka chino, a World Tourism Network adzapereka kwa Bambo Huschert Mphotho yawo ya Tourism Hero, yomwe ili gawo la Amazing Travel Awards by WTN.
