Makampani a hotelo ku Europe adzakhala ofunika € 43.9 biliyoni pofika 2027

Mu 2022, atsogoleri akulu amakampani amahotelo adakumana ndi Q2 REVPAR pamwamba pa mulingo wa 2019 chifukwa chakusintha kwakukulu kwa phindu lamabizinesi. Kuthamanga kukuyembekezeka kupitilira chaka chonse ndi chilimwe chomwe chikubwera komanso kubwezeretsanso masemina akuluakulu ndi misonkhano yayikulu.

Nkhondo yachiwawa yaku Russia yolimbana ndi Ukraine, kukwera kwamitengo yamitengo, komanso kusowa kwa ogwira ntchito zikukulirakulira pakuphatikiza kuyambiranso kwamakampani amahotela ku Europe.

Pofika chaka cha 2027, France ikuyembekezeka kukula mwamphamvu chifukwa chamasewera omwe akubwera komanso zochitika zamabizinesi kumadzulo kwa Europe zomwe zikuyembekezeka kukulitsa maulendo apaulendo padziko lonse lapansi ndikufulumizitsa kufunikira kwa mahotela. Zochitika ngati Rugby World Cup Men's, Olympic 2024, IFA 2022 - Consumer Electronics Unlimited, etc.

Msika wa hotelo waku Europe ukutsogozedwa ndi Gulu la Whitbread ndikutsatiridwa ndi mahotela a Scandic. Gulu la Whitbread lipitiliza kuchita bwino pamsika waku UK ndikukonzekera kufalikira ku Germany pamsika wapakhomo. Mapaipi aku Germany anali ndi mahotela 78 atsopano mu 2022.

Zotsatira zazikulu

•  Pambuyo pazaka 2 zakusokonekera kwakukulu kwa mliri, bizinesi yamahotelo idakula kwambiri mu H1- 2022. Kubwereza uku kudabwera chifukwa chakuchulukira kwa malo opumira komanso mabizinesi apanyumba komanso malire akutseguliranso alendo ochokera kumayiko ena.
• Kuchira paulendo wopumula kudzathandizidwa ndi kufunikira kwapang'onopang'ono komanso ndalama zomwe anthu amapeza, ngakhale kuti nthawiyo idzakhudzidwa kwambiri ndi kupambana kwa njira zopewera mliri, kuphatikiza kutulutsa katemera. 
• Kugwiritsa ntchito AI, kusanthula kwakukulu kwa data, ndi IoT pakuwongolera magwiridwe antchito pakusungitsa malo opezeka pa intaneti kukuyembekezeka kukulitsa kukula kwa msika wapaulendo wopumira popereka kasitomala wokhazikika.
• UK, Ireland, Slovakia, Hungary, ndi Denmark zidawonetsa kukwera kwakukulu kwa okwera. Maiko omwe ali ndi zoletsa zochepa komanso zochitika zambiri zamabizinesi awonetsa kubwezeredwa kwambiri mu gawo lamahotelo abizinesi.
• Malo omwe ali pafupi ndi malire a Ukraine ndi Russia adagwa kwambiri pambuyo pa kuwukira kwa Ukraine ndi Russia. Nkhondo iyi idzakhudza ntchito zokopa alendo za dziko loyandikana ndi Czech Republic posachedwa.
• Ndi osachepera 80% okhalamo, UK, Poland, ndi Ireland adakhalabe misika yotchuka kwambiri ku Europe.

Mayendedwe amsika ndi mwayi

•   Pambuyo pa Invasion of Ukraine, makampani amahotelo aku Russia adayimitsidwa kangapo kwa alendo ochokera kumayiko ena ndipo akuyembekezeka kuwona kuchepa kwa ndalama zonse zama hotelo. Mahotela ambiri apadziko lonse adayimitsa ntchito zawo ku Russia kwa nthawi yosadziwika ndikuyimitsa zatsopano zamtsogolo.
• Apaulendo apanyumba athandizira kwambiri kukula kwa msika wamahotela ku Europe mu 2022. Maulendo a Short Haul adzalamulira msika chifukwa cha zinthu monga Kutsika mtengo kwaulendo, kusatsimikizika pamayendedwe, komanso kuopa matenda opatsirana.
•  Ku Greece, eni mabizinesi akumaloko akukumana ndi kuchuluka kwa alendo ochokera ku China ndi Japan m'miyezi ikubwerayi chifukwa chaukwati komwe akupita.
• Kumadzulo ndi Kumwera kwa Europe ndizomwe zimagawana msika wambiri pazokopa alendo ku Europe chifukwa zimakwaniritsa zofuna zapadziko lonse lapansi komanso zokopa alendo zapakhomo. Ponseponse ku Europe International tourism idakweranso kwambiri m'miyezi 5 ya 2022 ndi ofika pafupifupi 250M ochokera kumayiko ena.
• Chiwerengero cha mahotela opatsa chidwi akuyenera kutsegulidwa pofika kumapeto kwa 2022 pomwe kufunikira kwa mahotelo otengera mitu yawo kukuchulukirachulukira.

Malo Opikisana