KUYAMBIRA KWA WOWIRITSA MAYANKHO: Chaka chonse, padziko lonse lapansi, anthu ochokera m'mayiko ndi zikhalidwe zosiyanasiyana amakhala ndi chizolowezi chimodzi - amalemba masiku apadera pa makalendala awo pamene makandulo ndi thambo lamadzulo zimaunikira ndi magetsi a zikondwerero!
Kuyambira Eid mpaka Divali, Khrisimasi mpaka Carnival, Hanukkah kupita ku Hanami, Stampedes kupita ku Sopot, Mardi Gras kupita ku Maslenitsa, ndi zochitika zina zapadera, zikondwerero zimakhala ngati maginito odabwitsa a mizimu ya mamiliyoni. Kudutsa mibadwo, nthawi ndi malo aukadaulo, dziko la anthu limasonkhana kuti lisangalale.
Zikondwerero zambirimbiri zimachitika padziko lonse chaka chilichonse. Zikondwerero zapachaka za mayiko, zigawo ndi madera zimalimbikitsa anthu kuyimitsa kaye kuti azilemekeza zikhulupiriro zawo. Zikhale zokondwerera nyengo za moyo (kwenikweni ndi/kapena mophiphiritsa), kapena miyambo ndi zipembedzo zakale ndi zamakono, zikondwerero zimasonkhanitsa anthu kuti agawane zomwe iwo ali, zomwe amakhulupirira, zomwe amakonda, zomwe ali. oyamikira, zomwe zimawapangitsa kukhala gulu logwirizana monyadira.
Ndi nthawi yabwino iti yoyitanitsa dziko kuti lisangalale ndi kopita kuposa nthawi yachikondwerero?
MWAYI WOPANDA KUSINTHA: Makampani amasiku ano a Travel & Tourism (T&T) akupikisana kwambiri. Komwe akupita - omwe akhazikitsidwa bwino komanso omwe akuyenda bwino ngati nyenyezi zomwe zikutuluka - onse akumenyera nthawi yowulutsa, kuyimilira mwaluso, kuzindikira, kuyamikiridwa ndi kusungitsa. Malonjezo a zokumana nazo, kutengeka mtima ndi kuthekera kosatha kwa zosangalatsa kumakhala kochuluka. Malo ena amawala, ena ndi amatsenga, ena ndi odabwitsa, ena ndi odabwitsa.
Kupyolera mumpikisano wonse ndi kampeni, pali mbali imodzi yomwe malo aliwonse padziko lonse lapansi ali nayo mosavuta koma nthawi zambiri amanyalanyazidwa - mwayi wampikisano womwe ukhoza kulimbikitsa kopita kuti athe kudutsa ndikukopa apaulendo moona. njira yapadera komanso yosangalatsa. Kuti chinachake chapadera ndi zikondwerero zake.
Kuyitanira kwapadera kwa apaulendo padziko lonse lapansi, zikondwerero zimabweretsa mphamvu, chisangalalo ndi malingaliro a komwe mukupita monga momwe zinachitikira zina zingapangire moyo.
Tengani Divali mwachitsanzo. Kamodzi pachaka India, ndi Amwenye padziko lonse, amakondwerera chikondwerero cha kuwala (onse Ahindu ndi osakhala Ahindu, mochititsa chidwi). Kulimbikitsidwa ndi nkhani ya Rama ndi Sita kuchokera mu ndakatulo ya epic 27,000 ya Sanskrit The Ramayan, Divali ndi nthawi yokondwerera zabwino pa zoipa, za kuwala pamdima, za ukoma ndi chiyero ndi chikhulupiriro. Kuchokera kumizinda kupita kumidzi, nyumba kupita ku mahotela, Divali ndi mzimu womwe umagwirizanitsa India kuchokera kumpoto kupita kumwera, kumadzulo mpaka kummawa. M'mawonekedwe enieni aku India, mwambowu umachitika kwa masiku angapo. Pamene Divali akuyandikira masiku ndi usiku amadzazidwa ndi kuyang'ana pa kukongoletsa ndi mphatso, abwenzi, banja ndi phwando. Pansi pamakhala zinsalu zopangira utoto ndi pamakhala kupanga zowoneka bwino zowoneka bwino za nyengoyo - malalanje ndi pinki ndi zoyera ndi zoyera ndi zachikasu zimaphulika m'misewu ndi polowera, zokongoletsedwa ndi makandulo ang'onoang'ono ndi ma diyas (nyali zamafuta) kuyatsa kuwala kwagolide kuti awonjezere kuwala kwamatsenga mawonekedwe okongola. Ndipo potsiriza, pamene Divali afika ndipo mapemphero amanenedwa, thambo la usiku limaunikira ndi miyandamiyanda yonyezimira, yotuwa, yonyezimira yamitundu kusangalatsa ana akuthamanga ndi ndodo zawo zonyezimira. Nyimbo zopatsirana, chakudya chokoma kwambiri, maswiti auzimu, kukumbatiridwa mowolowa manja ndi kuseka, komanso mpikisano wamafashoni ndi miyala yamtengo wapatali yochokera kumitundu yowala yaku India imatumiza uthenga womveka bwino - iyi ndi India yodabwitsa!
Zomwezo zikugwiranso ntchito ku zikondwerero zina zikwizikwi padziko lonse lapansi zolimbikitsidwa ndi chipembedzo, miyambo, chilengedwe ndi mbiri yakale. Mwambo uliwonse mkati mwa zikondwerero zake umakhala ndi chisonyezero chochuluka, chapadera cha anthu, chikhalidwe ndi mzimu wa komwe mukupitako - zomwe zimabweretsa lingaliro lakuyenda mozama m'njira zogwira mtima kwambiri, zosaiŵalika komanso zolimbikitsa kwambiri.
KUKHALITSA ZIMENE ZINACHITIKA KUPYOLERA MWA ZIKONDWERERO: Zikondwerero ndi mwayi wamphamvu wotsatsa. Kuphatikizira zikondwerero mu njira zamalonda sikuli, komabe, kungowonjezera galimoto ku kusakaniza kwa malonda. Ubwino wa zikondwerero zomanga komwe mukupita - Mtundu ndi ma metrics - ndiwopambana kwambiri kuposa pamenepo.
Chofunika kwambiri, zikondwerero zimapatsa kopita mwayi wokwaniritsa zofunikira zingapo zofunika pakukula ndi chitukuko cha gawo la T&T - zofunika zomwe, mwaukadaulo, zimakhalapo mkati mwa ntchito zonse za Tourism & Economic Development padziko lonse lapansi.
Njirazi ndi izi:
1. KUCHULUKA KWA ZOPHUNZITSA:
Apaulendo amabweretsa phindu losatsutsika kumalo omwe akupita. Kuchulukirachulukira, gulu la Tourism 'likamawerengera' mtengo wa apaulendo nthawi zambiri timasankhira kuchuluka kwa Ofika. Kuchulukirachulukira kwa Maulendo Ofikako sikutanthauza kukula kwa Malipiro okopa alendo. Mwachitsanzo, kopita komwe kumachepetsa mitengo pa maulalo amtundu wa zokumana nazo zitha kukweza bwino Ofika koma zitha kufooketsa Malipiro oyendera alendo.
Cholinga ndi kuonjezera mtengo wa Malisiti a aliyense wapaulendo - kuchuluka kwa ndalama zomwe aliyense wapaulendo amalowetsa ku chuma kudzera muzinthu zosiyanasiyana za ulendo wawo, kaya ndi malo ogona, chakudya, zoyendera, zokopa, kugula mphatso, ndi zina zotero. Zofika x Zolandila pa Woyenda = Zokolola.
Zikondwerero zimatha kuonjezera Zokolola za apaulendo, kuwonjezera osati kuchuluka (Ofika) kwa alendo omwe akupitako komanso khalidwe (Zolandila) za alendo.
2.KUCHULUKA KWA KUKHALA KWAKUKHALA:: Zikondwerero zimapanga zochitika zokhazikika nthawi, zachikhalidwe, zolimbikitsa kuti apaulendo akonzekere, kukonzekera ndi kutenga nawo mbali. kopita, zikondwerero zimatha kukhala uta wokongola kwambiri paulendo. Chotsatira chake, zikondwerero zimakhala ndi mphamvu zowonjezera kutalika kwa ulendo wapaulendo, motero kuwonjezera zokolola. Ndipo, zowona, zikondwerero, monga Megaevents, zimapanga chifukwa chabwino chopitira tsopano, kupangitsa chidwi chokonzekera tchuthi chokonzekera.
ULENDO WA CHAKA CHONSE CHA 3. M'nthawi yatchuthi: M'nthawi yatchuthi, anthu akumaloko omwe amalembedwa ntchito mwachindunji ndi m'njira zina, amakhala otanganidwa kunyamula alendo, kupereka chakudya, kugulitsa katundu, kuyala mabedi, kusewera, kuyendera - kuchita zinthu zonse zomwe akupita. ziyenera kupereka zokumana nazo zapaulendo. Pamene nyengo yokwezeka imalowa m'nyengo yotsika, alendo amakhala ochepa kwambiri oti alandire. Ntchito zamabizinesi zimachepa, zomwe zimapangitsa kuti pakhale mavuto azachuma komanso chikhalidwe cha anthu.
Chimodzi mwazinthu zofunika kwambiri pa zikondwerero, mwanzeru, ndikuti amatha kufalitsa apaulendo chaka chonse. Nyengo zotsika kwambiri zitha kukulitsidwa momveka bwino komanso mosadukiza powonetsa zikondwerero kuti zikope zokopa alendo komanso kupangitsa kuti chuma cha Tourism chiziyenda bwino komanso momveka bwino komanso mokhazikika.
4. KUCHULUKA KWAKUGAWANIDWA KWA OPANDA: Mofananamo, zikondwerero ndi njira yamphamvu yofalitsira apaulendo kudutsa malo opitako, kuwatulutsa kunja kwa mizinda ya zipata ndi kupita kumalo ena ndi matumba achidwi. Zotsatira zake ntchito ndi zopindulitsa zamakampani a Tourism ndi chuma zitha kugawidwa kudera lonselo kusiyana ndi zomwe zimachitika mwachikhalidwe, nthawi zambiri zodziwika bwino zapaulendo. Mwayi umapangidwa kuti uwonetse mbali zosadziwika bwino za komwe akupita - anthu osiyanasiyana, zikhalidwe zosiyanasiyana, miyambo yosiyanasiyana, mbiri zosiyanasiyana, malo osiyanasiyana.
Ndipo ndithudi:
5.KUCHEZA KWAMBIRI: Ndi chifukwa chabwino chiti chobwerera kumalo okondedwa kwambiri kuposa kukhala ndi chikondwerero chokondweretsedwa?
ZIKONDWERERO - ZOFUNA KUKONDWERERA: Momwemonso zinthu zokopa alendo ndi zokumana nazo zimayikidwa pansi pa chiwonetsero kuti zikhale zitsanzo zowoneka bwino za zomwe kopitako kumapereka monga ziwonetsero za chikhalidwe, mbiri, luso, miyambo ndi zomwe zidzachitike m'tsogolo, zikondwerero zimakhala ngati zopakidwa bwino. zomveka pang'ono za mzimu, mphamvu, zaluso ndi zonyada za komwe mukupita.
Pachifukwa chomwechi, Destination Development and Marketing Strategies akuyenera kuganizira za zikondwerero zomwe akuyenera kupereka ngati zoyambira zamphamvu zomangira kopita.
Zikondwerero, ndi mphamvu zawo zonse, chisangalalo ndi chiyembekezero, zimawonjezera nkhani zolimbikitsa ndi zokopa kwambiri ku makampeni a komwe akupita, ndipo chofunika kwambiri, amakulitsa kunyada ndi mzimu wolandira bwino pakati pa anthu a komwe akupita.
