FITUR akumenya mbiri kuti akutenga nawo gawo pamitundu yapadziko lonse lapansi

Kuyambira pa 23 mpaka 27 Januware, Madrid ipanganso chidwi chokomera anthu padziko lonse lapansi ndi FITUR, International Tourism Fair, yokonzedwa ndi IFEMA. Chochitika cha chaka chino chidzakhala chachikulu kuposa kale lonse, potenga nawo mbali, padziko lonse lapansi, komanso zatsopano, mogwirizana ndi kufalikira kwamakampani, ku Spain komanso padziko lonse lapansi.

Kope la chaka chino liziwunika pakukhazikika, ukadaulo ndi ukadaulo watsopano, zomwe zikusintha makampani, ndipo ndi mutu wankhani wopereka mwamphamvu wopititsa patsogolo kayendetsedwe ka zokopa alendo, olumikizana nawo malonda, komanso kupititsa patsogolo kopita komanso zokumana nazo zaulendo. Zonsezi zimabwera mu pulatifomu imodzi, ndipo kumayambiriro kwa chaka, mphindi yayikulu pofotokozera njira za 2019 yonse.

Komanso, chaka chino International Tourism Trade Fair ikuchitika, pakukula kwamakampani padziko lonse lapansi. Malinga ndi ziwerengero za WTO, maiko omwe akupita padziko lapansi adalandira alendo okwana 1000 miliyoni ochokera kumayiko ena pakati pa Januware ndi Seputembala chaka chatha, kukula kwa 5% pachaka. Spain idalandira alendo okwana 78.4 miliyoni m'miyezi khumi ndi imodzi ya 2018, ndikuwononga 2.8% chaka chatha, ndikupanga ndalama zokwana € 84,811 miliyoni. Momwemonso, kupitiliza kukula kwa ntchito zokopa alendo ku Spain ndizochititsa chidwi, monga zikuwonetseredwa ndi kuchuluka kwa ndalama zomwe alendo aku Spain akunja amawononga, kukwera ndi 12.3% pakati pa Januware ndi Okutobala 2018.

FITUR 2019 mu Mafanizo

Mkhalidwe wabwino wamabizinesi omwe ziwerengerozi zikuwonetsa udzawonetsedwa bwino mu FITUR 2019, yomwe chaka chino ikopa oyimilira 886, kukula kwa 8.3%, ndi makampani 10,487 ochokera kumayiko ndi zigawo 165.

Kukhalapo kwa Spanish ndi 6%, ndipo kupezeka kwa mayiko, omwe kale anali ndi gawo la 55% ku FITUR, akukwera ndi 11%. Ndipo FITUR 2019 idzakhala ndi zowonjezera zowonjezera khumi ndi ziwiri, monga nthumwi zochokera ku Djibouti, Finland, Ras al-Khaimah Emirate, ndi Sierra Leone, komanso owonetsa ochokera ku Cook Islands, Yugoslavia wakale Republic of Macedonia, Pakistan, Papua New Guinea, French Polynesia, Serbia ndi Sweden. Pochita nawo zigawo, kukula kwakukulu kwambiri chaka chino ndi Africa (15%) ndi Europe (13%).

Ponseponse, mtunduwu udzatenga 67,495 m², 2.5% kuposa chaka chatha, ndipo chaka chino muphatikizanso Hall 2 kuwonetsa malo aku Middle East. Izi zikutanthauza kuti Hall 4 tsopano itha kuperekedwa ku Europe, amodzi mwa zigawo zomwe zakula kwambiri. Madera enawo amasunga makonzedwe awo: America ku Hall 3; Africa ndi Asia-Pacific ku Hall 6; Makampani, Technology ndi Global Business ku Hall 8; Kupititsa patsogolo Mabungwe ndi Mayanjano ku Hall 10, ndi Spanish Official Bodies m'maholo 5, 7 ndi 9.

Kutengera ndi zomwe zanenedweratu zamakampani pano, FITUR 2019 ikuyembekeza kupitilira omwe adapezekapo chaka chatha a 251,000, yomwe ndi nambala yolemba yomwe imaphatikizaponso alendo amalonda 140,120 ochokera padziko lonse lapansi omwe adabwera patsamba lomaliza. Izi zalimbikitsanso kukulira kwa pulogalamu kwa ogula maiko ku FITUR, makamaka gawo la MICE, ndi FITUR MITM yatsopano - MICE & BUSINESS.

Kukula kumeneku kulimbikitsanso chuma cha FITUR mumzinda wa Madrid, womwe ukuyembekezeka kukhala wopitilira € 325 miliyoni, ndi mahotela omwe adakwaniritsidwa komanso mabizinesi okhudzana ndi zokopa alendo ali okonzeka. Ngakhale pulogalamu ya FESTITUR, yomwe kuyambira 2015 yakonza bungwe la Noche Madrid (Night Madrid), ikuwonetseratu kuti ipanga ndalama za 15 miliyoni, m'magawo azisangalalo, chakudya ndi zosangalatsa.

Dominican Republic, FITUR Mnzake

Dominican Republic ndi Fitur Country Partner wa chaka chino. Awa ndi malo omwe awonetsedwa ku FITUR kuyambira pomwe adatulutsa koyamba mu 1981, ndipo chaka chino ndichachikulu chachitatu (ndi National Office for Foreign Tourism), pambuyo pa Mexico ndi Portugal.

Ntchito zokopa alendo ku Dominican Republic zakula mosalekeza m'zaka zaposachedwa ndipo pakadali pano ndizotsogola ku Caribbean, komwe kuli alendo pafupifupi 6.6 miliyoni akunja ku 2018, malinga ndi ziwerengero za Central Bank of the Dominican Republic. Ndikutanthauzira kuti "Ili ndi chilichonse" kupezeka kwa Dominican Republic ngati mnzake wadziko la FITUR kudzapereka mwayi wothandizana nawo m'malo opititsa patsogolo ndi kulumikizana pazochitika zazikuluzikulu zamakampani opanga zokopa alendo ndikupatsa dziko la Caribbean chiwonetsero chachikulu padziko lonse lapansi cholimbikitsa palokha ngati kopita.

Kulumikizana kwachikhalidwe, chilankhulo komanso mbiri yakale ndi Spain, komanso ubale wabwino wamabizinesi, zimapangitsa dziko la Dominican Republic kukhala komwe kuli mwayi wambiri ndikupitiliza kukula kwamakampani azokopa alendo. Gawoli likuyimira 60% mpaka 70% yazachuma chonse chaku Spain pachilumbachi, chomwe chikuyembekezeka kukula m'zaka zikubwerazi zomwe zingakhudze kwambiri chuma ndi chitukuko cha zokopa alendo mdzikolo.

Malo ake achilengedwe osangalatsa, zachilengedwe, zochitika zosangalatsa, magombe olakalaka, kukopa alendo oyenda panyanja ndi gofu, komanso kulumikizana ndi mpweya wabwino, mayendedwe apanyumba, mahotela ndikukula kwachuma, zimapangitsa dziko la Caribbean kukhala mpainiya komanso malo abwino kopezera ndalama komanso ntchito zokopa alendo. Malo omwe mu 2017 adachezeredwa ndi alendo 173,065 aku Spain.

ZOCHITIKA ZATSOPANO KU FITUR:

• FITURNEXT KUSINTHA

Ndi ntchito yake yopanga zatsopano ndikupereka zinthu zowonjezerapo chidwi padziko lonse lapansi zokopa alendo, FITUR yakhazikitsa FITUR NEXT Observatory. Cholinga ichi ndi cholinga chodziwitsa zamtsogolo zokopa alendo ndikuwonetsa mitundu ndi mitundu yazokopa alendo zomwe zitha kukhala zothandiza pantchito zachuma, zachikhalidwe, zikhalidwe ndi zachilengedwe, ndikupatsanso mwayi kwa alendo ndi okhalamo, kukhazikitsa malo opita ndikusungitsa bata pochulukitsa kuchuluka kwazidziwitso ndi zoyeserera zomwe zimasonkhana pachionetserochi, komanso momwe zimakhudzira ntchito zokopa alendo padziko lonse lapansi. Ntchitoyi idzagwiridwa zaka zitatu zikubwera, ndipo idzafuna kuphatikizira makampani, mabungwe, malo opita… pazokambirana zapadziko lonse lapansi zomwe zingatilole kuti tiyembekezere zovuta zakubwera, zamakono komanso zamtsogolo.

Bungwe lowalangizira a FiturNext likuphatikiza: Liliana Arroyo, katswiri pakusintha kwa digito komanso chikhalidwe cha anthu (Spain); Adela Moreda, katswiri wazokopa alendo ku Inter-American Development Bank (IDB) (United States); Luis Ortega, Operations & Project Manager ku Grupo Moraval (Madrid); Barry Roberts, purezidenti wa INBio National Institute of Biodiversity of Costa Rica (Costa Rica); Peter Rømer, director of the Rømer Agency, katswiri paulendo ndi zokopa alendo (Denmark); ndi Santiago Quiroga, Quality and CSR Manager ku IFEMA (Spain). Zoyeserera za FITURNEXT ziwonetsedwa pa 23 Januware ku 11.30 (kulumikizana pakati pa Nyumba 2 ndi 4), pamsonkhano wopereka ziwonetsero zothana ndi mavuto am'deralo (komwe akupita), kusamalira zachilengedwe (pulaneti), chitukuko cha anthu (okhalamo), komanso zokopa alendo (alendo), pakati pamitu ina.

• B2B

Mitu ina ya FITUR ndi pulogalamu yamisonkhano ya B2B, yokonzedwa kuti ilimbikitse kulumikizana ndi mabizinesi ndikusinthana. Chimodzi mwa izi ndi Msonkhano Wogulira Wogula womwe udzaphatikizepo anthu 6000 osankhidwa pakati pa ogula ochokera kumayiko 110 ochokera kumayiko 38 oitanidwa ndi FITUR ndi owonetsa nawo 350 ndi owonetsa nawo limodzi. Kuphatikiza pa izi pali ntchito za B2B ku Investur, mu gawo la FITUR Health, ndi zatsopano chaka chino, FITUR MITM - MICE, yogwirizana ndi GSAR/MITM. Chochitika chotsirizirachi chikukulitsa mwayi wamabizinesi ku gawo lazokopa alendo pamisonkhano, zolimbikitsa, Misonkhano, ndi Ziwonetsero (Mbewa) ndi ndondomeko yosankhidwa pakati pa owonetsa ndi kusankha kwa oyang'anira apadziko lonse lapansi (makampani, okonza zolimbikitsa, okonza zochitika ndi misonkhano, ndi mayiko ena. mayanjano). Ponseponse, FITUR ikuyembekeza misonkhano yamabizinesi yopitilira 7000 pabwaloli.

• Katswiri

FITUR ikupitilizabe kukonza zopereka zake poyambitsa misika yatsopano yoyimirira yomwe ikuyimira ntchito, bizinesi ndi kukula kwa ntchito zokopa alendo. Izi ndizochitika m'chigawo chatsopano chapadera, FITUR CINE / SCREEN TOURISM, yokonzedwa mogwirizana ndi SPAIN FILM COMMISSION. Cholinga chake ndikubweretsa makampani opanga mafilimu ndi zokopa alendo palimodzi pa pulatifomu yogawidwa kuti akalimbikitse malo opita komanso kuchezera malo, ndikuwonetsa kuthekera kwadzikoli.

Kafukufuku wofalitsidwa mu Epulo 2018 ndi TCI Research adawulula kuti 80 miliyoni apaulendo amasankha komwe akupitako kutengera makanema ndi makanema apa TV. Kafukufukuyu adawonetsa kuti kuchuluka kwa anthu omwe akupita kopita ataziwona mu kanema kapena mndandanda wawayilesi yakanema wawirikiza kawiri pazaka zisanu zapitazi.

FITUR CINE / SCREEN TOURISM idzachitikira ku Hall 2 ndikutenga nawo mbali mabungwe khumi ndi awiri aku Spain komanso kupezeka kwapadziko lonse ku Dominican Republic. Padzakhalanso malo ochezera a pa Intaneti komanso malo azokambirana ndi zokambirana komwe maiko akunja ndi akatswiri ochokera ku New Zealand, New Mexico (USA), UK, Czech Republic ndi Ireland, pakati pa ena, atenga nawo mbali pazokambirana pagulu la Screen Tourism monga gawo la njira zopititsira patsogolo ntchito zokopa alendo m'maiko awa.

Pulogalamu ya FITUR CINE

Kukula kwamphamvu kwa FITUR kudzaonekeranso m'magawo ena omwe akupanga chaka chino, ndikutulutsa kwapadera chaka chino pa FITUR FESTIVALS ndi chikhalidwe chatsopano cha FITUR ES MÚSICA (Fitur ndi Nyimbo). Mwambo womalizawu ndi chikondwerero cha nyimbo zam'mizinda komanso zina zomwe zidakonzedwa mogwirizana ndi Planet Events and Disorder, zomwe zimafalitsidwa ndi Radio 3 ndi Mondo Sonoro, zomwe zidachitika Lachisanu 25 ndi Loweruka 26 Januware, ku Hall 1 ku Feria de Madrid.

Masitepe a FITUR IS MUSIC azikhala ofanana ndi chikondwerero china chilichonse chachikulu, chofanana ndi malo akuluakulu ochitira zanyumba monga IFEMA. Danga la 5400m² lidzakhala ndi gawo limodzi, 18 mita m'lifupi ndi 14 mita yakuya, mothandizidwa ndi ma 80,000 watts amawu ndi zida zowunikira 100 zowonetsera modabwitsa, ndi chophimba cha LED chachikulu kuposa 100m², zonse zoyendetsedwa ndi gulu laukadaulo loyamba .

FITUR FESTIVALS aperekanso gawo ku Hall 3, lokonzedwa mogwirizana ndi Association of Music Promoter (APM), kuwonetsa mwayi wokula ndi kukulitsa womwe zikondwerero zingabweretse kubizinesi yokopa alendo. Ndipo lero bizinesi yanyimbo ikuchita bwino kuposa kale. Mu 2017, makampaniwa adakulitsa ndalama zachaka chachinayi chotsatira pomwe kutenga kwa $ 2016 miliyoni kwa 223.2 kudakwera kufika pa € ​​269.2 miliyoni, kupitilira kuposa mu 2012. Chimodzi mwazinthu zopambana ndichokopa nyimbo, makamaka kuzungulira zikondwerero, zomwe zatuluka monga mutu wokopa alendo. Zikondwerero zikuluzikulu khumi ku Spain zokha zimabweretsa anthu pafupifupi 1.85 miliyoni.

FITUR FESTIVALS adzakhala ndi malo owonetserako komanso gawo lamakampani owonetsa ziwonetsero kuti apereke ziwonetsero, ndipo APM ipanga zokambirana zinayi zokumana ndi mavuto komanso mwayi wokopa alendo pachikondwerero.

Izi zidzakhalanso ndi pulogalamu yapadera yosonyeza momwe matekinoloje atsopano angagwirizane ndi malingaliro athu mgulu la FiturtechY 2019, lokonzedwa mogwirizana ndi Hotel Industry Technology Institute (Instituto Tecnológico Hotelero, ITH). Padzakhala chochitika chotsogola chotsogola chotchedwa "The Fifth Element: Technology," ku Hall 10 pa 23, 24 ndi 25 Januware. Padzakhala mabwalo anayi nthawi imodzi. Adzayang'ana kwambiri: malo opitako alendo ku #techYdestino, zomwe zidzachitike mtsogolo mu zokopa alendo mu #techYfuturo kasamalidwe ka bizinesi ku #techYnegocio, ndikukhazikika ku #techYsostenibilidad, onse okhala ndiukadaulo monga mutu wawo wamba. Pakatikati pa FiturtechY padzakhala malo owonetsera #techYhotel, momwe alendo amalonda azitha kuwona ndikugwiritsa ntchito matekinoloje atsopano ndi zida zatsopano m'malo ogulitsira hotelo.

Kuphatikiza pa izi, pa 23, 24 ndi 25 Januware, buku lachisanu ndi chiwiri la Fitur Know-How & Export, lakonzedwa ndi SEGITTUR ndi FITUR mogwirizana ndi ICEX Spain Export and Investments. Pa 23, 24 ndi 25 Januware izi ziziwonetsa kufananiza kwa malo abwino opita kukawonetsa matekinoloje omwe akukhudzidwa pakusintha kwa digito. Gawoli lidzakhala ndi makampani owonetsa 40 omwe ali ndi njira zatsopano zokopa alendo m'malo monga kasamalidwe ka hotelo, upangiri woyenera, kutsatsa, kutsatsa, zopangira zatsopano ndi ntchito.

Uwu ukhala chaka chachitatu cha SEGITTURLab, labotale yamaganizidwe okhala ndi zokambirana zingapo za anthu amabizinesi ndi akatswiri okopa alendo, ndipo zomwe zithandizira mitu monga "Chatbot for the Tourism Sector," "Kugwiritsa ntchito luntha lochita kupanga mu bizinesi ya zokopa alendo," "Amayi muukadaulo komanso zokopa alendo," komanso "Momwe Mungasinthire Booth Booth kukhala Maofesi a Maola 24 munjira Yokhazikika".

Kuti amalize kupereka kudzakhala pulogalamu ya Smart Talks yosanthula mbali zosiyanasiyana za zokopa alendo komanso malo abwino, komanso gawo lowunikira zolinga za Sustainable Development Goals komanso momwe amagwirira ntchito kubizinesi yokopa alendo, limodzi ndi Spanish Network ya United Nations Global Yaying'ono.

Kwa nthawi yoyamba chaka chino, FITUR GAY (LGBT) ipereka nawo mbali ku New York City, Portugal ndi Thailand. Pamwambowu, ndi mawu akuti "Stonewall, New York, 50th Anniversary," malowa, omwe adapangidwa mogwirizana ndi mlangizi wa LGBT Diversity Consulting International, akuwonetsa malo odziwika bwino kwambiri a gawo lokopa alendo, zatsopano ndi zinthu zake. Padzakhala zokambirana pagulu, zokambirana ndi zokambirana zokhala ndi oyankhula makumi asanu ndi limodzi ndipo tidzakhala ndi pulogalamu yazosangalatsa ndi nyimbo zomwe zikuyenda ku Madrid, DJs, oyimba ndi ziwonetsero zochokera ku Spain.

FITUR SALUD (FITUR HEALTH), yomwe monga zaka zam'mbuyomu ikukonzedwa ndi gulu la SPAINCARES, ikuwonetsa kukula kwa kupezeka kwapadziko lonse lapansi, mofananamo ndi chitukuko cha zokopa zaumoyo padziko lonse lapansi, ndikuwonjezeka kwapakati pa 20% pachaka, ndi chiwongola dzanja ku Spain chomwe chapitilira kale € 500 miliyoni. FITUR SALUD iwonetsa ntchito zokopa alendo pakadali pano, ndipo ikhala ndi malo amisonkhano a B2B, malo a B2C owonetsera kwaulere anthu onse, komanso zokambirana ndi matebulo ozungulira omwe akukhudzidwa ndi spa ndi zokumana nazo zapadziko lonse lapansi, komanso zokambirana pagulu kuti athe kusanthula misika yapadziko lonse lapansi ndi momwe zimakhudzira msika waku Spain.

Sungani Kope la 10

Komanso monga gawo la FITUR, kope la 10 la Forum for Investment and Tourist Business in Africa (INVESTOUR) lidzakonzedwa pamodzi ndi UNWTO, Fitur ndi Casa Africa. Msonkhanowu cholinga chake ndi kulimbikitsa chitukuko chokhazikika mu Africa, ndikulimbikitsa kukambirana za mwayi wamalonda ndi bizinesi ku Africa. Kapangidwe kake kumaphatikizapo magawo awiri, imodzi pulogalamu yokambirana ndi ina yamisonkhano yamabizinesi (B2B) kuti akhazikitse mabungwe aku Africa kuti azilumikizana mwachindunji ndi mapulojekiti okopa alendo komanso othandizana nawo mayiko. Mayiko a 55 a ku Africa atenga nawo mbali; Otenga nawo mbali 384 ndi mapulojekiti 47 ochokera kumayiko 15 aperekedwa.