Chakudya ndi kuchereza alendo kwaposachedwa kwambiri padziko lonse lapansi, Food & HotelAsia (FHA) ibwerera ku 2020 ngati ziwonetsero ziwiri - FHA-HoReCa koyambirira kwa Marichi ndi FHA-Food & Beverage kuyambira kumapeto kwa Marichi.
Ziwonetsero ziwirizi cholinga chake ndikupereka chidziwitso chokwanira ndikuchita nawo zinthu mwakukonda kwanu, pomwe akwaniritsa zofunikira zosiyanasiyana pamakampani azakudya ndi kuchereza alendo. Kukula kwa ziwonetserozi kumathandizanso owonetsa kukulitsa kupezeka kwawo pazowonetsa, ndikuchita nawo zochitika zowunikira kwambiri komanso zolimba.
Ndili ndi zaka 40, FHA yakhala ikudziwika padziko lonse lapansi pokhazikitsa ziwonetsero zamakampani pokhala otsogola komanso otsogola pamisika yazakudya ndi kuchereza alendo ku Asia ndi kupitirira. Choyamba chinayamba pamalo oimika magalimoto mu 1978, FHA idasamukira kukakhala holo imodzi ya World Trade Center m'ma 1980, ndikupita kumaholo asanu ndi limodzi mu 1992. Chiwonetserochi chidasamukira ku Singapore Expo mu 2000 ndipo pofika 2014, chinali chochitika choyamba ku Singapore kutenga mokwanira maholo onse 10 a malo akuluakulu owonetsera zinthu ku Singapore.
Kwa zaka zambiri, FHA yasintha kuti ikwaniritse kusintha kwa mkamwa kwa ogula ndikubweretsa zopereka zapadera monga Bakery & Pastry, SpecialityCoffee & Tea ndi ProWine Asia. Magazini yomwe ikubwera ya 2018 iposa mbiri zakale, ikudzitamandira kuti ndi yayikulu kwambiri yomwe idawonetsedwa ndi owonetsa 3,500 ochokera kumayiko / zigawo 76, kuphatikiza mabwalo 71 apadziko lonse lapansi. Otsatsa 78,000 ochokera kumayiko / zigawo 100 akuyembekezeka kubwera.
"Makampani azakudya ndi kuchereza alendo ku Asia Pacific akuyembekezeka kupitilizabe kukula mwachangu ndipo FHA yakhala bizinesi yoyendetsa bizinesiyo kwanthawi yayitali. Pofuna kuthana ndi kusintha komwe kukuchitika mwachangu, ndikuthandizira makampaniwa pamene akupitilira kukula, tikukhulupirira kuti kufutukukaku sikokwanira kokha koma ndikofunikira, kutipangitsa kuti tonse tiyembekezere bwino ndikupereka zomwe tikufuna pazakudya ndi kuchereza alendo makampani kudzera m'mawonetsero awiri odzipereka, "atero a Rodolphe Lameyse, Director Director, Food & Hospitality, UBM.
"Bungwe la Singapore Tourism Board (STB) likufuna kukhazikitsa ndikukula zochitika zamabizinesi zomwe zimabweretsa chuma chambiri, zimakopa alendo, ndikukhazikitsa Singapore ngati likulu la MICE loyambira utsogoleri woganiza komanso mwayi wamabizinesi. FHA yasintha kuti ikwaniritse zosowa zamakampani pazaka zambiri ndipo tsopano yalimbikitsa mbiri yawo ngati msika waku Asia wopanga zatsopano m'makampani azakudya ndi ochereza. Ndife olimbikitsidwa ndi chitukuko chatsopanochi ndipo tipitilizabe kugwira ntchito ndi UBM kuti tithandizire pakuwonetsa ziwonetsero zonse ziwirizi, "atero a Andrew Phua, Director, Exhibitions & Conferences, STB.
Gawo Ladziko Lonse Lopanga Zakudya ndi kuchereza alendo
Munthawi yotsatira ya FHA, chiwonetserochi chikufuna kuthana ndi zina mwazinthu zazikulu kwambiri zomwe makampani adakumana nazo - kufalikira kwa ukadaulo komwe kwapangitsa kuti zinthu ziziyenda bwino pamakampani pomwe zimakhudza momwe ogula amadya masiku ano; komanso kusinthika kwa zokonda - zomwe zimayendetsedwa ndi chuma chochulukirapo ndikusunthira pakudya bwino.
Monga njira yabwino kwambiri yamakampani yopezera malonda osafanana ndi kulumikizana kwamabizinesi, FHA yakhazikitsa zida zake kuti ipereke zopititsa patsogolo kukweza gawo lazowonetserako. Pomwe ziwonetserozi zidzakhala ndi mayina awiri osiyana ndi zopereka zosiyana, akugawana cholinga chimodzi chothandizira mabizinesi. Kusamukira kwa ziwonetsero ziwiri zodzipereka kudzaperekanso owonetsa komanso alendo mwayi wochulukirapo komanso mwayi wogwiritsa ntchito zida ndi chidziwitso chazatsopano.
Gawo la kuchereza alendo
FHA-HoReCa ndi nsanja yoyang'ana kwambiri yomwe imasonkhanitsa omwe akutenga nawo mbali padziko lonse lapansi kuchokera kumakampani opanga chakudya kuti awonetse zatsopano ku msika wazatsopano, ukadaulo wochereza alendo ndi mawonekedwe, ndikugawana njira zabwino.
Dziwani Chakudya Cha Mawa
Pofuna kuthana ndi ogula anzeru komanso ozindikira zaumoyo, FHA-Food & Beverage ibweretsa zakudya zabwino, zakumwa ndi zokolola zatsopano pakati pa ena m'njira yolimbikitsira kulumikizana ndikuwongolera malonda ku Asia ndi madera ena.
