Forsyth County Tourism: Bajeti yatsopano ikufanana ndi logo ya Winston-Salem yatsopano

Lero bungwe la Forsyth County Tourism Development Authority (FCTDA) likuchita North Carolina ovomerezeka Yendetsani Bajeti ya Winston-Salem ya $ 4.85 miliyoni ndi njira yake yotsatsa ndi malonda a chaka chandalama 2019-20. Kuphatikiza pa bajeti ndi kuvomereza dongosolo, Pitani Winston Salem adalengeza mwalamulo logo yawo yatsopano, tagline yotsatsa ndi nsanja yotumizirana mameseji, Look Forward, Travel Back.

"Patha zaka pafupifupi khumi kuchokera pomwe tidakhazikitsa kampeni yathu yomaliza yotsatsa komanso kutengera kuwunika kwathu ndi zotsatira za kafukufuku, yakhala njira yabwino yoyendetsera alendo ochezera," atero a Richard Geiger, Purezidenti wa Visit Winston-Salem. . "Tikukhulupirira kuti kampeni yathu yatsopano idzatengera Winston-Salem pamlingo wotsatira ngati kopita alendo," anawonjezera Geiger.

"Maulendo angapo ofufuza adatsimikiziranso kuti alendo omasuka komanso ochezera / amsonkhano, amakumbatira Winston-Salem chifukwa cha kuphatikiza kwathu zakale ndi zatsopano, komanso m'chiuno komanso mbiri yakale," adatero Geiger.

Kampeni yatsopano yophatikizika, ikukhazikitsa mwalamulo Kugwa uku ndi tsamba latsopano, lolimba lomwe likutsatiridwa ndi zotsatsa zingapo, zotsatsira komanso njira zolumikizirana ndi anthu kuphatikiza zikwangwani, wailesi ndi kanema wawayilesi m'misika yayikulu yaku Charlotte, Raleigh, Greenville / Spartanburg, S.C, Metro Atlanta ndi Greater Washington, D.C. area. Misika imeneyi imatulutsa anthu ochuluka kwambiri omwe amapita kokasangalala komanso amakhala malo ochitira misonkhano ndi okonza misonkhano komanso malo oulutsira nkhani akuluakulu.

Bajeti ya $ 4.85 miliyoni, chiwonjezeko cha 14 peresenti kuyambira chaka chatha, ikuphatikizanso ndalama zovomerezeka zofikira $ 280,000 kuchokera ku pulogalamu ya Visit Winston-Salem Convention & Sports Support (CSS). Madola a CSS amaperekedwa ku mabungwe oyenerera kuti athetsere ndalama monga malo amisonkhano/malo obwereketsa, mabwalo ochitira misonkhano yachigawo ndi malo oimikapo magalimoto komanso chindapusa chochita masewera ndi zikondwerero. Magulu omwe alandila ndalama za CSS apanga mausiku opitilira 52,000 m'chipinda cha hotelo ndi ndalama zokwana $ 46 miliyoni, kubwezera $ 165 kuchuma cha Winston-Salem pa dola iliyonse yomwe idayikidwapo.