Ndi 78.45 miliyoni apaulendo wapadziko lonse lapansi mchaka cha 2008, France ikadali malo ochezeredwa kwambiri padziko lonse lapansi, patsogolo pa United States (58.03 miliyoni) ndi Spain (57.3 miliyoni). Ngakhale kuti Europe ikuyimira alendo ambiri obwera ku France, dzikolo silinanyalanyaze apaulendo aku Asia, makamaka alendo ochokera kumayiko aku Southeast Asia.
Nyumba yatsopano yoyendera alendo ku France "ATOUT France" yakhala ikugwira ntchito kuyambira Juni 2009, kuphatikiza nyumba zosiyanasiyana monga Maison de la France ndi ODIT (France Tourism Engineering Agency). Chidwi chake ku Asia chikadali chachikulu, ngakhale kuti kontinentiyi ikuyimira 5 peresenti yokha ya ofika, omwe ndi ofanana ndi pafupifupi mamiliyoni anayi odzaona malo.
Zina mwazinthu zomwe ATOUT FRANCE achita ndi kampeni yotsatsa malonda kudzera pa webusayiti ya France, msonkhano wa ATOUT FRANCE wamalonda oyendayenda komanso kuwulutsa kwakukulu kwa atolankhani opitilira 30 omwe amaitanidwa chaka chilichonse.
Misika yayikulu kwambiri yaku Asia kupita ku France ndi Japan ndi China. "Asia idakali msika wocheperako koma kukula kwake kwakhala kosasintha kwazaka zambiri. Mu 2008, anthu a ku Asia obwera ku France anapitirizabe kupita patsogolo ndi 5 peresenti pamene tinatsika pang’ono ndi 2.9 peresenti,” anatero Frederic Meyer, mkulu wochoka ku Southeast Asia wa ATOUT FRANCE.
Oimira bungwe ku Singapore amayang'ana SE Asia ndipo akufuna kupititsa patsogolo obwera kuchokera kumsika womwe udakwana opitilira 400,000 pachaka. Ngakhale ndi ochepa, France ali ndi chidwi ndi anthu aku Southeast Asia omwe amawoneka ngati otsika mtengo. "Cholinga chathu ndikuwonjezera kutalika kwa nthawi yaku Southeast Asia. Kenako tikuyenera kugulitsanso France ngati malo opitako osati ngati gawo la phukusi la ku Europe. Zikutanthauza kuti timayesetsa kugulitsa dziko lathu kupyola Paris kapena French Riviera, "adatero Meyer.
ATOUT FRANCE yati Singapore, Thailand ndi Malaysia ndi misika yofunika kwambiri, pomwe Indonesia ndi Philippines amaonedwa ngati misika yachiwiri ngakhale ali ndi anthu ambiri. "Indonesia ndi Philippines ndi misika yamphamvu yomwe ikukulirakulira ndi kukwera kwamphamvu yogula. Komabe, akadali olumala chifukwa chosowa ndege mwachindunji ku Europe ndi France makamaka, "akutero Meyer. Komabe, France ikufuna kupindula ndi chithunzi chake champhamvu kwambiri pa anthu aku Asia. "Timalumikizana kwambiri ndi moyo wapamwamba komanso luso lokhala ndi Paris kukhala malo ogulitsa kwambiri," anawonjezera Meyer.
Mwanaalirenji akugwira ntchito bwino kwambiri. Boma la Monaco Tourist Office and Convention Authority adakonza koyambirira kwa Disembala zowonetsera misewu ku Bangkok, Kuala Lumpur ndi Singapore kulimbikitsa Utsogoleri wawung'ono. Monaco imadziwika kuti ndi malo abwino kwambiri okopa alendo omwe ali ndi mahotela ake a nyenyezi zisanu, kukhalapo kwa ophika ena abwino kwambiri padziko lonse lapansi monga Alain Ducasse kapena Joel Robuchon kapena ndi bungwe la zochitika zodziwika bwino monga Monaco Yacht Club kapena Top Marques, chiwonetsero cha magalimoto apamwamba. Maulendo okopa opita ku Asia akaphatikiza Provence ndi/kapena French Riviera ndi Monaco.
"Ofesi ya Paris Tourism yakhazikitsanso zamalonda ku Thailand ndi mabungwe oyendayenda chifukwa ikuwoneka ngati imodzi mwamisika yayikulu kwambiri ku Asia. Ngakhale kuti dziko la Thailand lidakhudzidwa ndi mavuto azandale komanso azachuma mu 2009, chidwi chokhala ndi moyo wapamwamba sichinathe,” adatero Meyer.
Meyer akadali ndi chiyembekezo pamalingaliro a France ku Southeast Asia. Mu 2009, apaulendo akhala okonda kwambiri mitengo koma France idalemba kutsika kwamitengo ya malo okhala ndi 6 peresenti pomwe VAT pa F&B idatsitsidwanso kuchoka pa 19 peresenti mpaka 5.5 peresenti. "Mu 2010, tikumva kuyambiranso kwa msika ku Singapore. Ndipo tilinso ndi chidaliro chonse kuti chilolezo chaposachedwa chomwe AirAsia X chapatsidwa kuti iwuluke kupita ku Paris Orly chikhala cholimbikitsa kwambiri pazambiri zokopa alendo kuchokera ku Malaysia komanso kumadera ena onse, "adatero mkulu wa ATOUT FRANCE waku Southeast Asia.
