Ogula a Gen Z Amafuta ku Latin America & Caribbean Travel Retail

Ogula a Gen Z Amafuta ku Latin America & Caribbean Travel Retail
Ogula a Gen Z Amafuta ku Latin America & Caribbean Travel Retail
Written by Harry Johnson

Kafukufuku wokhudza apaulendo aku Latin America ndi ku Caribbean akuwulula kuti chidwi chogula zinthu popanda msonkho chili pazifukwa monga kupha nthawi, kusavuta, kutsika kwamitengo, kusankha kosiyanasiyana, komanso kutsimikizika kwazinthu.

Kuwunika kwaposachedwa kwambiri kwa machitidwe a ogula komanso momwe magalimoto amayendera akuwonetsa kuti anthu achichepere ochokera ku Latin America ndi Caribbean ndi omwe amawononga ndalama zambiri pamalonda oyendayenda.

M'badwo Z amatsogolera paketi, kuwononga pafupifupi $ 135, ngakhale kutsika kwamayendedwe apazi ndi kutembenuka kwa gulu lazaka izi. Zakachikwi zimabwera kachiwiri, kuwononga $ 129 m'magulu osiyanasiyana pogulitsa maulendo.

Ngakhale a Millennials ali ndi magalimoto oyendera limodzi ndi kuchuluka kwapadziko lonse lapansi, amakonda kugula zambiri kuposa kuchuluka kwapadziko lonse lapansi makamaka ku Latin America ndi Caribbean chigawo.

Kutengera ndi kafukufukuyu, apaulendo abizinesi amadziwika kuti ndi amodzi mwamagulu ogula okwera mtengo, omwe amawononga pafupifupi $129. Ngakhale ali ndi zotsika kwambiri, otembenuka mtima pakati pa oyenda bizinesi ndi ochepa.

Kafukufukuyu akuwonetsanso kuti pali kusiyana pang'ono kwa ndalama zomwe zimagwiritsidwa ntchito potengera dziko.

Anthu aku Colombia ndi omwe amawononga ndalama zambiri pa $126, akutsatiridwa ndi aku Brazil pa $119. Apaulendo aku America amawononga $120, aku Mexico amawononga $110, ndipo aku Canada amawononga $101 akagula ku Latin America ndi ku Caribbean.

Zikafika pakutsika komanso kutembenuka mtima malinga ndi mayiko, anthu aku Mexico ndi aku Colombia amakonda kuyendera mashopu pafupipafupi koma amagula nthawi zambiri kuposa avareji. Kumbali ina, apaulendo ochokera ku Brazil, US, ndi Canada amayendera mashopu pafupipafupi kuposa wapakati koma amakhala ndi chiwongola dzanja chotsika.

Malinga ndi kafukufukuyu, ogula ochokera kuderali amakhala ndi zomwe amakonda akagula. Magulu atatu apamwamba omwe amakondedwa ndi ogulawa ndi Chokoleti & Confectionery, Mowa ndi Mafuta Onunkhira. Chosangalatsa ndichakuti kuchuluka kwa zogulazi kumasiyana kwambiri ndi avareji yapadziko lonse lapansi. Otsatsa 35% odziwika bwino ochokera m'derali adagula Confectionery, yomwe ili ndi mapointi 6 kuposa kuchuluka kwapadziko lonse lapansi. Kuphatikiza apo, 27% ya ogula ochokera kuderali adagula Mowa, poyerekeza ndi 24% padziko lonse lapansi. Gulu lachitatu lodziwika bwino, Perfumes, linagulidwa ndi 22% ya ogulitsa ku Latin America ndi Caribbean, omwe ndi 6% pansi pa avareji yapadziko lonse lapansi.

Kafukufuku wokhudza apaulendo aku Latin America ndi ku Caribbean akuwulula kuti chidwi chogula zinthu popanda msonkho chili muzinthu monga kupha nthawi, zosavuta, mitengo yotsika, zosankha zosiyanasiyana, komanso kutsimikizika kwazinthu. Poganizira madalaivala akuluakulu ogula, zomwe zili m'sitolo zimaposa 'mtengo', pomwe 50% ya ogula ochokera m'derali amatchula 'zokumana nazo' monga chilimbikitso chawo chachikulu, chomwe ndi 7 points pamwamba kuposa 'value' pa 43%. Kukwanira ndi dalaivala wachitatu wofunikira kwambiri, wotchulidwa ndi 38% ya ogulitsa aku Latin America ndi Caribbean. Payekha, dalaivala wogula kwambiri ndi wamtengo wapatali wandalama (25%), kutsatiridwa ndi kuphweka (23%), kukhulupirika kwa mtundu (19%), nthawi yokwanira yokhala (17%), komanso kukwanira kwazomwe mukugula kuti musangalale. (15%).

Ogula aku Latin America ndi ku Caribbean amaika patsogolo zinthu zosiyanasiyana akamasankha kugula. Zinthu izi zikuphatikiza kusiyanitsa kwa zinthu ndi kukwezedwa, komanso kuyanjana ndi ogwira nawo ntchito. Zotsatsa, zodzipatula, ndi zolemba zatsopano zimathandizira kwambiri zisankho zawo. Ogula ambiri ochokera m'derali, 52%, agula zinthu zotsatsa, 56% agula zinthu zopanda msonkho, ndipo 61% agula zinthu zomwe sanayesepo kale.

Ogulitsa m'masitolo amathandizanso kwambiri kukopa ogula pamalonda apaulendo. Mosasamala kanthu za dera la okwera kapena dziko, antchito ogulitsawa ali ndi mphamvu zambiri. Bungwe lofufuza likuwonetsa kuti ogula ochokera ku Latin America ndi Caribbean ali ndi chizolowezi cholumikizana ndi ogulitsa poyerekeza ndi kuchuluka kwapadziko lonse lapansi (54% vs 48%). Komabe, zotsatira za kuyanjana kumeneku sizothandiza kwenikweni pakati pa ogula m'madera. Osachepera magawo awiri mwa atatu a ogula aku Latin America ndi Caribbean adanenanso zabwino zomwe zimachitika chifukwa chakuchitapo kanthu, zomwe ndizotsika pang'ono kuposa kuchuluka kwapadziko lonse kwa 71%. Izi zikuwonetsa gawo linalake lomwe lingawongoleredwe kuti muwonjezere basket yogulira.

Kafukufukuyu adatsindikanso kuwunika momwe kayendetsedwe ka ndege zikuyendera mdera lonselo ndikuwunikiranso mfundo yodziwika bwino kuti mu 2024, maulendo apadziko lonse lapansi adzapitilira kuchuluka kwa mliri wa 2019 kwa chaka chachiwiri motsatizana, ndikufikira maulendo okwana 128 miliyoni. Chiwerengerochi chikuyimira chiwonjezeko cha 8% poyerekeza ndi gawo la 2019, lomwe ndi 103 peresenti kuposa kuchuluka kwapadziko lonse lapansi kwa 2019% poyerekeza ndi XNUMX. Kuphatikiza apo, izi zimayika chigawochi patsogolo kuposa madera ena onse apadziko lapansi, kupatula Middle East. East & Africa.

Ponena za wolemba

Harry Johnson

Harry Johnson wakhala mkonzi wa ntchito ya eTurboNews kwa zaka zoposa 20. Iye amakhala ku Honolulu, Hawaii, ndipo kwawo ndi ku Ulaya. Amakonda kulemba ndi kufalitsa nkhani.

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