Georgia imakana kutsatsa kwa BBC ndi CNN

Georgia ndithudi sanawononge ndalama zotsatsa eTurboNews, koma tsopano titha kukhala ndi mwayi womva za mwayi wapaintaneti.
ETN sayenera kumva chisoni. Zikuwoneka kuti Boma latsopano la Georgia likunenanso kuti AYI pa kukwezedwa kwa dzikolo kudzera pa CNN, BBC ndi ma TV ena otsogola padziko lonse lapansi. "Kampeni yam'mbuyomu yapa TV idangowononga ndalama," Giorgi Sigua, Mtsogoleri watsopano wa Georgian National Tourism Administration (GNTA), adauza The FINANCIAL.

Zikwangwani, zowonetsera za LED ndi zikwangwani, ndi zotsatsa zapaintaneti ndi njira zatsopano zotsatsira zosankha za kayendetsedwe kapano.

Ndalamazo ziyenera kugwiritsidwa ntchito polimbikitsa Georgia kunja kwa Georgia, chifukwa mukangofika kuno imadzigulitsa yokha. Anthu sanamvepo za kusintha komwe kwachitika kuno pazaka zingapo zapitazi. Monga mlendo ndikufuna kudziwa zambiri za Georgia, "A Tom Flanagan, Wachiwiri kwa Purezidenti wa Rezidor Hotel Group, adatero posachedwa poyankhulana ndi The FINANCIAL.

“Kuzindikira n’kogwirizana. Chidziwitso cha Georgia m'mayiko oyandikana nawo ndi ambiri; Kum'mawa kwa Europe ndi pafupifupi, ndipo ku USA, Australia ndi Africa - otsika kwambiri," adatero Sigua.

Chidandaulo china chokhudzana ndi kusowa kwa chidziwitso chokhudza Georgia kunja kwa dzikolo chidaperekedwa ndi oimira makampani oyendera maulendo a Kazakh. "Apaulendo a ku Kazakh ali ndi chidwi chachikulu ku Georgia koma kusowa kwa chidziwitso kumalepheretsa maubwenzi apakati," FINANCIAL idauzidwa pamsonkhano ndi mabungwe oyendayenda ku Astana.

"Mukakonzekera kampeni yotsatsira muyenera kufufuza malo onse, zomwe zikutanthauza kufotokozera omvera anu. Mutha kutsatsa malonda kwa anthu mamiliyoni ambiri koma palibe amene angakhale chandamale chanu. Omvera a CNN ndi North America. Si msika womwe tikufuna," adatero Sigua.

"Malinga ndi chidziwitso changa $ 24 miliyoni adagwiritsidwa ntchito potsatsa pa CNN," adatero Sigua.

Nata Kvachantiradze, Chaiwoman wa Georgian Tourism Association (GTA), adanena kuti kusuntha kulikonse kwamalonda ndikwabwino pa chitukuko cha zokopa alendo ku Georgia.

“Kampeni yotsatsa malonda mdziko muno ipitilira mtsogolo. Njira yatsopano yotsatsira malonda ikupangidwa pakali pano yomwe idzakulitsa chidziwitso cha dziko mtsogolomu. Boma komanso mabungwe aboma akutenga nawo gawo panjirazi, "adawonjezera Kvachantiradze.

Sigua adanena kuti malonda a pa TV ndi okwera mtengo kwambiri kotero kuti panopa akuyang'ana pa zikwangwani ndi malonda a pa intaneti. "Tilengeza za Georgia ku Kiev, Donetsk ndi Kharkov. Bajeti ya kampeniyi ikhala USD 200,000. Pansi pa mawu awa tidzakhala ndi zikwangwani 66 ndi zowonera za LED. Ukraine ndi msika wokhala ndi anthu 45 miliyoni. Chiwerengero cha alendo aku Ukraine chawonjezeka kale ndi 77%; pofika kumapeto kwa 2013 tikuyembekeza kuti kukula kwake kudzakhala 100%. Tikuyembekeza kulandila alendo opitilira 30,000 aku Ukraine chaka chamawa. Izi zikutanthauza kuti ndalama zokwana madola 30 miliyoni mwa ndalama zomwe USD 8-9 miliyoni zipita ku bajeti.

Ako Akhalaia, Senior Consultant ku GEPRA, anayeza kampeni yolimbikitsa ya Georgia m'njira zingapo. "Zotsatsa zapa TV zinali zachilendo, komabe, chifukwa chakuchita bwino kwa kampeni sikokwanira. Mfundo ndi yomwe tinkafuna kupeza kuchokera ku kampeni iyi. Kupititsa patsogolo kuzindikira kwa dziko? Kupanga chithunzi choyenera cha dziko kapena kukopa alendo ambiri? Ngakhale BBC ndi CNN ali ndi chidziwitso chachikulu ndi kudalirika zotsatira za ndawala zasonyeza kuti akwaniritsa ntchito ziwiri zoyambirira zokha. Inaphonya mfundo yaikulu. Izo ndithudi anakulitsa kuzindikira dziko, anapanga chithunzi chabwino, koma sanapereke enviable malonda ziwerengero. Zikuoneka kuti kukopa alendo mmodzi ndi okwera mtengo kwa ife. M’malingaliro mwanga, wotsatsayo sanadziŵe mokwanira kapena sanadziŵiretu mokwanira mkhalidwe wa omvera.”

“Ziŵerengero za boma zikusonyeza bwino lomwe kuti dziko la Georgia lakhala lokopa kwambiri m’maiko oyandikana nawo. Kupitiliza ndi ndondomeko yakale sikunamveke. Sizinabweretse phindu lokwanira kudziko. Kusiya kulengeza za dziko kudzachepetsa alendo. Komabe, tiyenera kukumbukira kuti kuchita chinachake sikutanthauza kuti mukuchita bwino. Ngati wina angasankhe kuti asagwiritse ntchito kampeni yotsatsa anthu omwe akuwafuna ndiye kuti zingakhale zoyipa kwambiri, "adatero Akhalaia.

Za mfundoyi - kaya Georgia ipitilize ntchito yotsatsira makampani otsogola pa TV - chimenecho ndi lingaliro lazamalonda m'malingaliro a Akhalaia. "Ngakhale ku Georgia kutsatsa kumagwirizana kwambiri ndi njira zopangira, kutsatsa kumakhudza gawo lazachuma. Zilibe kanthu kaya ndi otsogola kwambiri padziko lonse lapansi kapena dziko lina lililonse, ife monga otsatsa tikuika ndalama kuti tilandire alendo ochulukirapo komanso ndalama zambiri. Zochitika zawonetsa kuti kuyika ndalama mu kampeni yotsatsa pa CNN kapena BBC sikuthandiza izi. Zimapangitsa kuti dziko lidziwe zambiri koma sizikopa alendo ambiri momwe tingafunire,” adatero Akhalaia.

“Kukwezeleza dziko kuyenera kupitiliza koma ndi njira zatsopano zoyankhulirana, zotsatsa zapaintaneti, maulendo apawailesi yakanema, pokopa mabungwe apaulendo, zikwangwani ndi zina. Tiyenera kuzindikira misika ndi machitidwe a ogula a misika yomwe tikufuna. Cholinga cha ndalama ndi chophweka - kukopa alendo ambiri, kumene mtengo wa zokopa ndizochepa kuposa phindu lake, "adatero Akhalaia.

Georgia ikuyembekeza kulandira alendo okwana 5,500,000 chaka chino, mwa iwo 57% okha adzakhala alendo.

Bajeti yapachaka ya chaka cha 2013 ndi USD 6.5 miliyoni. Ndalama zomwe zidzagwiritsidwe ntchito potsatsa malonda athu ndi 3.5 miliyoni, ndipo ndalama zomwe zidzagwiritsidwe ntchito pa kampeni yathu kunja kwa dziko ndi 1 miliyoni.

"Kuwait, Qatar ndi Oman ndi misika yomwe tidzayang'ane. Tikufunanso kuchita kampeni yayikulu ku Russia ndi Kazakhstan, "adatero Sigua.

"Kuyambira kuchiyambi kwa Ogasiti tiyambitsa kampeni yathu yotsatsira ku Baltic States ndi Israel,"