International Scotch Day ndi chikondwerero cha chilichonse chomwe chimapatsa dram yomwe imakonda padziko lonse lapansi mawonekedwe ake apadera, kukoma kwake komanso umunthu wake - ndipo imapempha akuluakulu kulikonse kuti akweze kapu ya Scotch pokondwerera tsikulo. International Scotch Day imachitika mkati mwa sabata la kubadwa kwa m'modzi mwa akatswiri odziwika bwino padziko lonse lapansi a Master Blenders - Alexander Walker mwana wa John 'Johnnie' Walker yemwe adabweretsa Scotch kudziko lapansi.
Scotch, whisky yemwe amakonda kwambiri padziko lonse lapansi, azikondwerera padziko lonse lapansi Lachinayi February 8th ndi mndandanda wa kapeti wofiira, zochitika zokhala ndi nyenyezi zowonetsera Tsiku la International Scotch Day, motsogozedwa ndi Diageo.
Zikondwerero za chaka chino zidzakhala zazikulu kuposa kale, zomwe zidzachitike m'mayiko oposa 70 padziko lonse lapansi, pafupifupi kuwirikiza kawiri kuchuluka kwa zikondwerero zotsegulira chaka chatha ndikupangitsa dziko kulankhula, kuganiza ndi kusangalala ndi Scotch. Zochitika zazikulu za marquee zidzachitika India, Mexico, Philippines ndi South Africa kukhudzana ndi makasitomala ndi atolankhani tsiku lonse komanso maphwando okhala ndi nyenyezi zofiira pofika madzulo. Zochitika, PR, malo ochezera a pa Intaneti, kuwulutsa, malonda a e-commerce, zitsanzo, sitolo ndi zochitika za m'mabala zimakonzedwa, ndipo zonse zimapangidwa kuti ziyendetse chisangalalo cha Scotch.
Anthu atha kutenga nawo mbali poyendera malo omwe amawakonda komanso kusangalala ndi Scotch ndi anzawo, kapena kutumiza pawailesi yakanema pogwiritsa ntchito #lovescotch. Kwa iwo Scotland-omangidwa, malo ochezera 12 a Diageo adzatsegula zitseko zawo kwaulere pa 8th, 10th ndipo 11th February kuti mufufuze kuseri kwa zida za kachasu za Scotch zodziwika bwino kwambiri padziko lonse lapansi monga Johnnie Walker Blended Scotch ndi Glenkinchie, Talisker, Oban, Dalwhinnie ndi Cardhu Single Malts. Kuti mulembetse ulendo waulere waulere, pitani http://www.diageo.com
Scotch ndi chakumwa chomwe chakhala choziziritsa kukhosi kuyambira kalekale, chokhala ndi masitayelo osatha komanso swagger zomwe sizingachitike ndipo zinali mu mzimu uwu kuti wosewera. James Marsden, supermodel Shanina Shaik ndi zisudzo Suki Waterhouse adaitanidwa kuti atsogolere zikondwerero zapadera zokondwerera 2018 International Scotch Day.
Shaik adzakondwerera International Scotch Day mu Johannesburg, Marsden adzapita ku Manila ndi Delhi, ndi Waterhouse adzakhala mkati Mexico City kukondwerera tsikulo.
“Sindingaganize za malo abwino kukhala kuposa kukhalamo Mexico City za International Scotch Day,” adatero Waterhouse. "Scotch nthawi zonse ndimamwa mowa ndipo ndimayamika mbiri yake komanso zovuta zake."
Marsden adati, "Ndikhala ndikukondwerera kawiri, m'malo awiri osangalatsa, Manila pa February 6 ndi Delhi pa. February 8th. Scotch wakhala chimodzi mwa zakumwa zomwe ndimakonda kwambiri ndipo ndine wokondwa kupita ku mizinda iwiri yodabwitsayi kukakumana ndi International Scotch Day ndi anzanga okonda Scotch."
Atafunsidwa kuti afotokoze zomwe amakonda ku Scotch, Shanina Shaik adati, "Ndimakonda kuti ndi chakumwa chomwe sichimaloledwa. Zachoka pa chakumwa chodziwika bwino kupita ku chakumwa chodziwika bwino chomwe akatswiri osakaniza amatha kuchipanga kukhala chamakono ndi zosakaniza zokoma. "
Ronan Beirne, Global Brand Marketing Director ku Diageo, adati, "Tsiku la International Scotch la chaka chatha lidachita bwino kwambiri ndipo chaka chino, tidafuna kukweza voliyumu ndikuchita chikondwerero chokulirapo ndi akazembe athu atatu padziko lonse lapansi ndi zochitika m'misika ina yambiri. .”
Beirne anapitiliza kuti, "Tidasankha kuwombera gulu lachiwonetsero cha Cambus Cooperage poyang'ana kumbuyo kwa ma casks omwe amayimira luso lakale lakale, pamodzi ndi anthu atatu okongolawa omwe amasangalala ndi Scotch limodzi. Njira yabwino yosonyezera kuti Scotch ndiyabwino, ndipo imapangidwa kuti tizisangalala nayo nthawi iliyonse komanso kulikonse. ”
Kampeni ya LoveScotch imalimbikitsa omwe amasankha kumwa, kuti azichita moyenera.
#LoveScotch ndi #InternationalScotchDay.
