Phwando lokongola ku New York City ku Tao Downtown posachedwapa laperekedwa ndi a Tim Hentschel, CEO wa HotelPlanner.com (omwe amatsogolera pa intaneti pamagulu osungitsa magulu ndi malo omwe amakhala), mogwirizana ndi a Peter Stonham, Mkonzi Wolemba, Landor Travel Publications. Pamodzi, oyang'anira awiriwa adakonza zochitika zapadera zothokoza zoyeserera zomwe mabungwe aku US adachita kuti apatse oyenda pagulu zokumana nazo zapadera.

Nthano

A Timothy Henschel adayambitsa bungwe lalikulu kwambiri padziko lonse lapansi loyenda pa intaneti mu 2003. Posachedwa adadziwika chifukwa chakupambana kwake pomupatsa Mphotho ya Cornell Hospitality Innovator Award 2018, ulemu woperekedwa ndi Leland C. ndi Mary M. Pillsbury Institute for Hospitality Entrepreneurship ku Cornell Sukulu ya University of Hotel Administration.

HotelPlanner imapereka ukadaulo wamagulu oyendera magulu opitilira 4.2 miliyoni okonzekera zochitika zamagulu. Mu 2017 kampaniyo idasamalira madola 7 biliyoni pamagulu osungitsa magulu ndikuyembekeza kuti chiwerengerochi chikukula kufika $ 10 biliyoni mu 2018. Kampaniyo ili ndi maofesi ku West Palm Beach, London, Hong Kong ndi Las Vegas.

Msika Wogulitsa Gulu umapanga $ Mabiliyoni

Msika wamagulu uzikula pomwe mabanja, abwenzi komanso oyang'anira mabizinesi akufuna kupanga ubale ndi zokumana nazo. Lero gawo loyenda pagulu limapitilira nyengo yachikale yamaulendo ophunzitsira achikulire ndi achikulire ovala ma pastel ndi nsapato.

Anthu ambiri omwe akuyenda m'magulu pakadali pano sangadzione ngati oyenda pagulu chifukwa cha ulendowu, zochitika zomwe zakonzedwa komanso komwe amapita. Magulu ambiri amachita kapena amachita chidwi ndipo mwina adapangidwa ndi mtsogoleri wamagulu kapena wokonza magulu, mwamtundu kapena mwamwayi. Zosungitsa zimasungidwa ndi anthu omwe akufuna kuyenda ndi anzawo omwe ali ndi malingaliro ofanana kuti akasangalale ndi phwando / kuyanjananso, makampani, masewera kapena zochitika zachipembedzo kapena kugwira ntchito yodzipereka. Maulendo ndi maulendo akuchulukirachulukira chifukwa chakuyenda kwamagulu.

Kutengera ndi zomwe adapeza ndi The Group Travel Leaders, omwe amakonzekera kuyenda kwamagulu amakonzekera maulendo 10 chaka chilichonse ndipo maulendo pafupifupi 30 apaulendo aliwonse ngakhale pali magulu ena opitilira 55.

Zaka za Gulu

Opuma pantchito akupitiliza kulamulira msika wamagulu, ndipo 41% ya atsogoleri oyenda pagulu akuwonetsa kuti apaulendo awo anali azaka zapakati pa 60-70 ndipo 17% adati makasitomala awo anali azaka zopitilira 70. Makumi awiri mphambu asanu ndi limodzi mwa omwe adanena kuti apaulendo awo anali pakati pa 50-60 azaka zakubadwa ndipo 16% adati omwe amayenda pafupifupi 50.

Mabanki

Maulendo achidule, otsika mtengo ndi otchuka. Anthu makumi anayi mphambu atatu mwa atsogoleri am'magulu oyenda pagulu akuti ndalama zawo zoyendera zinali zosakwana $ 1000 pa munthu aliyense; komabe, 25% anali akuyenda maulendo omwe anali amtengo pakati pa $ 1000- $ 2000. Pali gawo lomwe limagwira kumapeto kwenikweni kwa msika pomwe 17% ikufuna kuyenda pakati pa $ 2000 - $ 3000 pa munthu aliyense ndi 15% mtengo adati maulendo awo amafunika bajeti ya $ 3000 pa munthu aliyense.

Destinations

Magulu amayenda padziko lonse lapansi ndipo 67% ya atsogoleri akuyankha akuti amatenga magulu awo pamaulendo apadziko lonse lapansi, 19% adati pano sakupita kunja koma ali otseguka ku lingaliro. Ndi 13% yokha omwe adati sangaganize zopereka maulendo apadziko lonse lapansi. Zikuwoneka kuti zinthu zikuyenda bwino mabungwe omwe amapakira ndikugwira ntchito zakunja kuti apange chiyembekezo pamsika wamagulu oyenda, chifukwa atsogoleri ambiri amalandila uthenga wawo.

Maulendo

Maulendo amayenda kwa omwe akukonzekera kuyenda kwamagulu ndipo 67% amapereka maulendo oyendetsa makasitomala awo pomwe 22% sanachitepo koma ali ndi lingaliro. Ndi 10% okha omwe adati sangaganize zakuyenda.

Kupikisana kapena kugwirizana

Atsogoleri a magulu odziyimira pawokha sapikisana ndi akatswiri oyendera maulendo, koma amathandizana nawo. Phunziroli, a 84% adanenanso kuti akugwiritsa ntchito ntchito za akatswiri oyendera maulendo ndipo 13% adati ngakhale sakugwiritsa ntchito izi, angaganize za mwayiwo. Ndi 2 peresenti yokha yomwe idakana kugwira ntchito ndi oyang'anira maulendo.

thiransipoti

Magulu sachita manyazi kuwuluka. Makumi asanu ndi awiri mphambu asanu ndi anayi mphambu asanu ndi anayi adanena kuti magulu awo amauluka, ndipo ena 15% ali otseguka kuti aziwuluka; 6 peresenti yokha ndi omwe adati sadzauluka. Zikuwoneka kuti kuyenda kwamagulu sikumangolekezedwanso m'misika yoyendetsa ayi. Oimira komwe ali ndi uthenga wabwino wosakaniza ndi kutsatsa akhoza kukopa magulu ochokera mdziko lonselo ndipo ali okonzeka kupita kukacheza.

Sing'anga ndi Uthengawu

Omwe amakonza masiku ano amagwiritsa ntchito malo ochezera a pa Intaneti ndi Facebook nsanja yotchuka kwambiri (73%), kenako LinkedIn (23%), Twitter (20%) ndi Pinterest (14%). Facebook imapereka mwayi wambiri wotsatsa maulendo ndipo oimira ogulitsa magulu anzeru atha kugwiritsa ntchito njira zapa media kuti apange ubale wabwino ndi mwayi wotsatsa.

Ngakhale ukadaulo umakhudza momwe anthu amagulira maulendo, njira zodziwikiratu zachikhalidwe zimapitilirabe pakati pa omwe akukonzekera magulu. Magazini oyendayenda amadziwika kuti ndi omwe amapereka chidziwitso chachikulu (83%), mawu pakamwa (77%), kusaka pa intaneti (71%) ndi misonkhano yokopa alendo (67%). Mpaka pano, kutsatsa malonda ndi maubale ndi anthu zikuyimabe njira zothandiza kwambiri kufikira omvera omwe akukonzekera ulendowu, ambiri mwa iwo samapita kumsonkhano wokopa alendo.

Zoyenera kuchita

Oyenda pagulu ndi achangu komanso achidwi. Omwe adatsogolera gululi ndi mbiri komanso zokopa zamagulu (83%), nyimbo ndi zosangalatsa (78%), zisudzo (73%) ndi malo owonetsera zakale (68%). Zochitika zamasewera zidapeza otsika kwambiri, ndi 29% yamagulu.

Ntchito za Apaulendo Agulu

Pali makampani osiyanasiyana omwe amagulitsa msika wamagulu, kuphatikiza mahotela (zopangidwa zatsopano, malo odziyimira pawokha, malo ogulitsira, malo okhala, mautumiki ochepa, makasino), malo ogulitsira gofu ndi masewera, malo achikwati, mayendedwe apandege ndi magombe, gombe ndi mzinda malo osonkhanira ndi alendo, malo amisonkhano, makampani osungitsa magulu, malo azisangalalo, oyendera alendo, komanso mabungwe oyendera pa intaneti. Pozindikira kufunikira kwamagawo amsikawa kuti bizinesi yoyenda pagulu ichite bwino, chaka chilichonse HotelPlanners.com imazindikira wogulitsa wabwino kwambiri m'magulu 24 onse.

Ndipo Opambana Ali

Magawo pokhala OTHANDIZA kwambiri adachokera ku Best Hotel Brand (Wyndham Hotels & Resorts) kupita ku Best Live Stage / Theatre Musical Performance (Oipa). Ndinadabwa kuti mgulu Lolembetsa Gulu Labwino Kwambiri, Eventbrite anali Wachiwiri m'malo mwa Splash That (kampani yomwe sindinamvepo) anali Wopambana. Chodabwitsa china - Jacob K. Javits Convention Center (Wopambana), ndi Las Vegas Convention Center (Wothamanga - mmwamba). Ngakhale sindimadziwa bwino malo a Vegas, ndimadziwa bwino a Javits, komwe ndimapitako pafupipafupi - ndipo sindimayembekezera konse zovuta zakufika kumeneko ndi kuyenda mtunda wautali kuchokera kumapeto amodzi a malo osokonekerawa winayo. Omwe apambana mgulu lina ndi awa: Southwest Airlines (Wopambana), Delta Airlines (Wachiwiri); ndipo Wopambana paulendo woyenda bwino pa intaneti anali Expedia ndi TripAdvisor the Runner-up.

Tao Downtown

Chimene chinali mwamtheradi, mosakaika, wopambana mphotho yodziwira bwino zodyera, anali Tao Downtown. Zakudya zabwino zingapo zaku Asia zidaperekedwa kwa alendo 300+ pamwambowu. Kuwombera ndi kuyamika kwa ophika ndi ogwira ntchito kukhitchini pakupanga zakudya zokoma zomwe zinayambira ndi Tao Temple Salad, kupitilira ndi Tuna Poke, Vegetable Spring Rolls, BBQ Crispy Chicken ndi Satay waku Chilean Sea Bass. Zakudya zakuwoneka ngati zosatha zidapereka mpunga wokongola wa Shanghai Fry, Asia Green Stir Fry ndi Masamba Pad Thai Noodles. Phwandoli lidatha ndikukhazikitsa malo abwino azipululu zokoma zoziziritsa kukhosi ndi makeke olosera.