Mayiko Ulendo Wokongola Market (ILTM), chochitika choperekedwa kwathunthu ku gawo lapamwamba, idachitikira ku Cannes ndipo idapezeka ndi masauzande ambiri ochita ntchito mwapadera pantchitoyi.
Masiku ano, kutukuka kumatanthauza kutha kuphatikiza kukhala mwapadera ndi zokopa zachikhalidwe, zokumana nazo zam'mimba m'dzina lazodziwika, kapena mophweka, zopumira zowoneka bwino komanso maulendo omwe sanachitikepo m'chilengedwe.
Gawo ili, malinga ndi deta kuchokera ku Bank of Italy ndi ENIT (Agenzia nazionale del turismo - The Italy Government Tourist Board), pano ikuyimira 3% ya GDP ya ku Italy ndipo ndi amodzi mwa madera ochepa omwe kuyika ndalama kumatanthauza kubweza ndalama zomwe zimaphatikizaponso mafakitale ogwirizana nawo.
Alendo apamwamba atha kupanga mwayi wamabizinesi okha - 15% yazachuma chonse cha gawo la hotelo ndi 25% ya ndalama zonse zapaulendo (zachindunji ndi zosalunjika).
Mu 2022, chaka choyamba chokhala ndi miyezi 10 pamayendedwe a pre-COVID, alendo obwera padziko lonse lapansi - makamaka Kumpoto kwa Europe ndi America - malinga ndi Bank of Italy data, adawononga pafupifupi 24 biliyoni. ku Italy, zosweka kukhala ma euro 7 biliyoni kuti apeze malo okhala (pafupifupi nthawi zonse mahotela apamwamba, nyumba zapagulu, komanso nyumba zamakedzana); 3 mabiliyoni mayuro popereka chakudya; ndi ma euro mabiliyoni 14 okacheza, kukaona malo, kukaona malo, ndi kukagula zinthu.
Pakati pa madera omwe amapindula kwambiri ndi kupezeka kwa alendo okwera mtengo, pali Lombardy ndi nyanja zake, Milan ya mafashoni, Piedmont yopangira vinyo, ndi Lazio, Tuscany, ndi Veneto ya luso.
Ponena za njira zosungitsira malo m'gawo lapamwamba, kulumikizana mwachindunji ndi malo ogona ndikofala kwambiri (48%), kutsatiridwa ndi ma OTA (29%) ndi mabungwe apaulendo achikhalidwe (23%).
France imadziwika pakati pa misika yomwe ikuwonetsa kuchira mwachangu pamaulendo apamwamba. M'miyezi 6 yoyambirira ya chaka chatha, alendo aku France owononga ndalama zambiri adalemba ndalama zonse zoyendera alendo ku Italy zopitilira 1.6 biliyoni zama euro, zofanana ndi + 180% poyerekeza ndi kotala ya 2021.
Ndipo ngati kufunikira kuyambiranso, palinso chisangalalo chachikulu chopezeka.
M'chaka chatha ku Italy - malinga ndi Trends data - mahotela atsopano 61 apamwamba adatsegulidwa m'mizinda ikuluikulu komanso m'madera omwe akutukuka ndikupititsa patsogolo chikhalidwe cha chigawo ndi chikhalidwe.
Gawo lanyanja likuyendetsanso msika, komwe kuwonjezera pa gawo la yachting, kubwereketsa mabwato oyenda panyanja ndi zombo zoyenda panyanja ndikulembetsa kufunikira kwakukulu, kutsimikizira kuti ngakhale apaulendo apamwamba akukhudzidwa kwambiri ndi kukhazikika.
Pomaliza, malinga ndi kuyerekezera kwa Altagamma ndi Global Blue, pofika 2025, apaulendo apamwamba padziko lonse lapansi adzafikira anthu 450 miliyoni, poyerekeza ndi 390 miliyoni mu 2019. maholide apamwamba.
