Bungwe la Hawaii Tourism Authority (HTA) linapereka mgwirizano wazaka ziwiri wa maphunziro a alendo komanso kasamalidwe ka malonda ndi ntchito zamalonda ku Ulaya.
Mgwirizanowu unaperekedwa kwa Emotive Travel Marketing Ltd., yomwe idzagwire ntchito ngati gawo la Gulu Lotsatsa Padziko Lonse la HTA monga Hawaii Tourism Europe. Kuyesetsa kwaukadaulo kudzaphunzitsa alendo aku Europe za kuyenda mwanzeru komanso mwaulemu pothandizira madera ndi chuma cha Hawaii. Kukhazikika kudzayikidwanso pa kuyendetsa ndalama za alendo ku malonda a Hawaii, kuphatikizapo kuthandizira mabizinesi am'deralo, zikondwerero ndi zochitika; kugula zinthu zaulimi zomwe zimalimidwa ku Hawaii; ndi kulimbikitsa zinthu zopangidwa ku Hawaii mumsika mogwirizana ndi HTA, dipatimenti ya Boma ya Bizinesi, Economic Development & Tourism (DBEDT), ndi mabungwe wamba.
Ntchito ya HTA pamsika waku Europe idayamba mu 1998 pomwe bungweli linakhazikitsidwa. Chifukwa cha mliri wapadziko lonse wa COVID-19, HTA idathetsa mgwirizano wake ku Europe mu 2020 pomwe zokopa alendo zinali zitayima. Mu 2019, alendo ochokera ku Europe adawononga $268.1 miliyoni, ndikupanga $31.29 miliyoni pamisonkho yaboma (mwachindunji, mosalunjika komanso motengera) ku Hawaii.
Lingaliro lakuyambiranso kuyang'ana ku Europe lidatengera zomwe gulu la utsogoleri wa HTA ndi ogwira nawo ntchito ku Hawaii, komanso deta yochokera ku Tourism Economics Marketing Allocation Platform, yomwe imagwirizanitsa zidziwitso ndikupereka malingaliro kutengera kubweza komwe kungachitike, mtengo wamsika, kuwopsa kwa msika, ndi zopinga.
Mgwirizano watsopano udzayamba pa Januware 1, 2024, ndipo udzatha pa Disembala 31, 2025, HTA ili ndi mwayi wowonjezera kwa zaka zina zitatu kapena magawo ake. Mapangano, mikhalidwe, ndi ndalama zimayenera kukambirana komaliza ndi HTA komanso kupezeka kwa ndalama.
