Hilton: hotelo ya 200 yotsegulira msika waku China

Hilton adayambitsa chochitika chofunikira kwambiri pakukulitsa msika waku China ndikutsegulira hotelo yake ya 200 - Canopy Chengdu. Msika waku China ndiwotsogola kwambiri kwa Hilton monga wachiwiri pakukula kunja kwa USA, komwe wakhala akukulirakulira pachaka kuposa 50 peresenti kuyambira pomwe adayamba kukula mwachangu mu 2017. Pakali pano, hotelo imodzi mwa atatu aliwonse omwe akumangidwa mdzikolo ndi yake. ku Hilton Group.

Qian Jin, purezidenti wa Greater China & Mongolia, Hilton, adati, "Ndi mizu yozama pano kwa zaka zopitilira 30, takhala tikuyang'ana kwambiri zomwe ogula amakonda komanso zomwe amakonda kugwiritsa ntchito kuti tithandizire pakukula kwanthawi yayitali kwa ntchito zokopa alendo komanso kuchereza alendo ku China. . Kutsegulidwa kwathu kwa hotelo yazaka 200 pamsika, patsiku lobadwa la Hilton chazaka zana, sikungochitika zachitukuko, komanso kutsimikiziranso chidaliro chathu chochuluka pamsika wa China. Pamene tikuyang'ana zaka 100 zikubwerazi, tidzapititsa patsogolo zomwe talonjeza ndikugwira ntchito kuti tikule limodzi ndi msika waku China ndi ogula ake. "

Canopy wolemba Hilton: Kulowetsa mphamvu muzaka 100 za cholowa cha Hilton

Pamene ogula aku China akusintha kadyedwe kawo, ziyembekezo zawo pazakuyenda zikuyendanso mwakachetechete. Kuti adziwe zomwe zikuchitika pamsika wa zokopa alendo ku China, Hilton, pamodzi ndi KANTAR TNS ndi Nielsen - mabungwe awiri odziwika padziko lonse lapansi ofufuza - adakhazikitsa kafukufuku yemwe amawunikira njira yatsopano yopititsira patsogolo zokopa alendo ku China komanso kusintha kwa msika wa ogula, kusanthula mozama zatsopano. zofuna ndi malingaliro ndikutanthauziranso chithunzi cha alendo aku China. Zotsatira za kafukufukuyu zikuwonetsa kuti m'badwo watsopano wa alendo odzaona malo amakonda kwambiri zokumana nazo zakumaloko ndipo akufunitsitsa kuwononga ndalama zambiri kwa iwo. Pakati pawo, 83 peresenti amakonda kufufuza miyambo ndi zikhalidwe zosiyanasiyana; 82 peresenti amakonda kuwononga ndalama zambiri podzipindulitsa; 77 peresenti amakonda kumizidwa mozama m'dera lakwawo ndi kudziwana ndi komweko; ndipo 77 peresenti anakana masitayelo oyenda wamba ndikutsata zochitika zapadera.

Ulendo watsopanowu wotsogozedwa ndi moyo woyenda ndi mnzake wabwino wa Canopy ndi mawonekedwe amtundu wa Hilton. Monga mtsogoleri wamakampani ochereza alendo padziko lonse lapansi, Hilton amalimbikitsa kudzipereka kwake pazatsopano zokhazikika ndikusintha mwachangu njira yake yamtundu kutengera kuzindikira zakusintha kwamakampani komanso zomwe amakonda. Ichi ndichifukwa chake tsopano ikubweretsa mtundu watsopano wamoyo kuti ukwaniritse zosowa za msika waku China. Kuchokera pazakudya komanso zokongoletsa motsogozedwa ndi mawonekedwe aku Chengdu mpaka nthumwi zachangu zochereza alendo, Canopy Chengdu amalemekeza kudzipereka kwake kuti apatse alendo ochulukirapo zokumana nazo zapaulendo zomwe zimaphatikizidwa ndi anthu oyandikana nawo.

Gary Steffen, wamkulu wapadziko lonse lapansi, Canopy ndi Hilton, adati, "Monga likulu la China Western Development Strategy (WDS), Chengdu ndiwoyendetsa bwino chuma chachigawochi. Posankha kuti ili ndi nyumba ya Canopy yoyamba ya ku Asia-Pacific yolembedwa ndi Hilton, tikugwira ntchito limodzi ndi China komanso njira zachitukuko zachigawo za Hilton Group. Ndi kutseguliraku, sikuti tikungodzaza malo omwe ali mumsika wofunikira, komanso tikuwonjezera mphamvu zatsopano zaka 100 zikubwerazi za Hilton cholowa. ”

Kuphatikiza pa Canopy Chengdu, Hilton waperekanso mbiri yamitundu yosiyanasiyana ku Chengdu, kuphatikiza WA Chengdu, Hilton Chengdu, Doubletree yolemba Hilton Chengdu Longquanyi ndi Hilton Garden Inn Chengdu Huayang kuti akwaniritse bwino zomwe ogula aku China amafunikira.

Kukula kwa Hilton kumagwirizana ndi kukula kwachuma ku China

Kukula mwachangu kwachuma ku China kukutsegulira msika wake wokopa alendo mwayi womwe sunachitikepo. Monga imodzi mwama hotelo oyamba padziko lonse lapansi kulowa mumsika, Hilton wakhala akutsatira mosalekeza mfundo za dziko komanso momwe chitukuko chikuyendera. Kuphatikiza pa kukhazikitsa Chengdu ngati likulu la zochitika zosiyanasiyana zapaulendo kumadera akumadzulo, Hilton amawonanso mfundo zamayiko monga WDS, Belt and Road Initiative, Free Trade Zones ndi Guangdong-Hong Kong-Macao Greater Bay Area monga malangizo ofunikira pazantchito zake. chitukuko mwanzeru.

Hilton adachita izi ku Guangdong-Hong Kong-Macao Greater Bay Area, komwe adathandizira kuzindikira kuti apeze mwayi wopanga mizinda yodziwika bwino ya Guangdong, Zhuhai ndi Hengqin, ndikudziwitsa HGI Zhuhai Hengqin kumapeto kwa chaka cha 2018. Hilton apitiliza kuchita bwino. imadziyika yokha ku Guangdong-Hong Kong-Macao Greater Bay Area ndi malo otsegulira a Hilton Zhuhai, Hilton Doumen Zhuhai, Hilton Guangzhou panyu ndi DoubleTree lolemba Hilton Zhuhai Hengqin.

Hilton adapitilizabe kudzipereka kukulitsa liwiro lachitukuko pamsika wonse pomwe akutsatira njira zake zosiyanasiyana. Ndi kukwera kwa anthu apakati atsopano m'mizinda yoyamba, komanso kuchuluka kwa anthu m'mizinda yachiwiri ndi yachitatu, China ikukumana ndi kufunikira kwa maulendo apamwamba komanso zopereka zapamwamba kuposa kale lonse. Kukula kwa msika wa Hilton kumafuna kukwaniritsa izi ndikukwaniritsa zonse zatsopano komanso chitukuko choyenera.

Kukulitsa malo apamwamba ndi moyo ndi malo atatu a Conrad & Resorts kuti atsegulidwe ku Tianjin, Tonglu ndi Shenyang motsatizana chaka chino. Mahotela asanu ndi limodzi a Doubletree by Hilton akuyembekezeka kukulitsa ntchito zonse ku Guangdong-Hong Kong-Macao Greater Bay, Yangtze River Delta, ndi madera ena azachuma omwe akutukuka kumene, zomwe zikuchititsa pafupifupi 50 peresenti ya kutsegulidwa kwa mtunduwu ku Asia-Pacific chaka chino. . Pankhani yautumiki wamtundu wamakampani, Hilton apitiliza kukulitsa mgwirizano ndi omwe akhazikitsidwa m'deralo monga Plateno Group, kulimbikitsa mwamphamvu mahotela a Hampton by Hilton, ndikukweza bwino msika wamahotelo apakatikati m'mizinda yosiyanasiyana yaku China.

Hilton 2025: Kukwaniritsa kukula kudzera muukadaulo wokwezeka, mtundu, luso komanso zokumana nazo za alendo

Chiyambireni hotelo yake yoyamba kutsegulidwa ku China mu 1988, Hilton wathandizira kwambiri kupititsa patsogolo ntchito yochereza alendo ndi zokopa alendo ku China, kukweza mfundo zophunzitsira anthu ogwira ntchito, chitukuko chokhazikika komanso njira zoyendetsera ntchito zamakampani.

Kuti apitilize mbiri yoyika chizindikirochi, Hilton wayika patsogolo zolinga zisanu zachitukuko kuti akwaniritse pofika chaka cha 2025 ku China: kulimbikitsa kukula kwa mtundu, kuyang'anira mahotela 1,000 ku China; kukulitsa kukhulupirika kwamakasitomala, pezani mamembala oposa 50 miliyoni a Hilton Honours; kuti mupititse patsogolo chitukuko cha digito, jambulani 50 peresenti ya zosungitsa mwachindunji patsamba la Hilton; kupatsa mphamvu ogwira ntchito akumaloko, kugwiritsa ntchito Mamembala a Gulu 100,000, kuphatikiza 85 peresenti ya mamanejala akulu a mahotela am'deralo ndi 30 peresenti ya mamanenjala akuluakulu achikazi; ndi kulimbitsa mbiri ya Hilton, khalani mtundu wokondeka wa Alendo, Eni ake ndi Mamembala a Gulu.

Pofika kumapeto kwa Meyi 2019, Hilton ali ndi mahotela 200 omwe akugwira ntchito pamsika waku China, omwe ali ndi mahotela 430 ndi zipinda 92,157. Kuchokera pamitundu yosiyanasiyana, Hilton wabweretsa mitundu isanu ndi itatu pamsika: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree yolemba Hilton, Hilton Garden Inn, Hampton yolemba Hilton. ;

Kwa zaka zoposa 30 ku China, Hilton wakhala akutsatira masomphenya ake kuti adzaze dziko lapansi ndi kuwala ndi kutentha kwa alendo ndikukhala kampani yochereza alendo kwambiri padziko lonse lapansi. Uku sikungodzipereka kwa Hilton kwa mlendo aliyense, komanso maziko akampani yazaka zana. Monga zikuwonekera zaka zana zikubwerazi, Hilton apitiliza kugwira ntchito ndi membala aliyense wa Gulu kuti alimbikitse chitukuko chapamwamba, kufotokozera zamakampani ndi chikhalidwe chamakampani ochereza alendo, ndikubweretsa ntchito zotsogola zamakampani ndi zinthu pamsika waku China.