Vilnius, likulu la Lithuania, wabwereranso ndi kampeni yatsopano yolimbikitsira chaka chamawa cha 700th. Nthawi ino mzindawu umabweretsanso aliyense kuulemerero wa zaka za m'ma 90 ndi munthu wodziwa zambiri yemwe amatsatsa Makhadi a Birthday E-Cards a Vilnius. Kampeniyi moseketsa ikulimbikitsa anthu kuyamikira mzindawu ndikupeza komwe uli.
October 10, 2022. Palibe mlendo ku makampeni opusa ngati "The G Spot of Europe" kuyambira 2018 kapena "Vilnius ali kuti?" zoperekedwa mu 2020, Vilnius, likulu la Lithuania, wangowonjezerapo ina pamndandandawo. Nthawi ino mzindawu ukufuna kukumbutsa dziko lapansi za tsiku lake lobadwa mu 2023, lomwe lidzakhala lalikulu kwambiri - chaka cha 700th. Zikondwerero zomwe zidayambika mu 2021 zikulengeza kuti "Vilnius ali ndi zaka 700," chifukwa chake kampeni yatsopano yoseketsa, yodziwika bwino yazaka za m'ma 90s, ikukulitsanso mzimu wachinyamata wamzindawu komanso luntha.
"Monga wazaka 700, Vilnius sachita manyazi ndi malingaliro olimba mtima, kunja uko komanso malingaliro openga. M'zaka mazana asanu ndi awiri, lakula kukhala chikhalidwe chodziwika bwino chokhala ndi mbiri yozama komanso mphamvu zachinyamata zikuyenda mumzinda wonse, "atero a Inga Romanovskienė, Mtsogoleri wa Go Vilnius, bungwe lovomerezeka la zokopa alendo ndi chitukuko cha bizinesi ku Vilnius. "Kampeniyi imayitanitsa aliyense kuti azifunira Vilnius tsiku lobadwa labwino ndikubwera kudzacheza ndi zikondwererozi."
Kuti achite izi, Vilnius adabweretsanso chikhumbo chazaka za m'ma 90 ndi chidziwitso chokumbutsa aliyense kuti atumize Vilnius e-khadi yobadwa, ngakhale yochedwa. Popereka zosonkhanitsa za Vilnius' Belated Birthday E-Card, wodziwa zambiri akulimbikitsa anthu padziko lonse lapansi kuti ayamikire mzindawu pamwambo wofunikirawu, ngakhale atayiwala za masiku obadwa 699 am'mbuyomu kapena komwe kuli Vilnius. Makhadi oseketsa amachokera ku “Happy Belated Birthday, Vilnius! Monga Einstein adanena: nthawi ndiyofanana" ndi "Nayi duwa nthawi iliyonse yomwe ndaiwala tsiku lanu lobadwa."
Inga Romanovskienė, Director at Go Vilnius
Antonio Bechtle, wotsogolera komanso wothandizana nawo ku BM Boutique, bungwe lopanga zopanga kampeni, adati lingaliro la lingaliro lochedwa lobadwali lidachokera kuchowonadi kuti anthu ambiri akunja sakudziwa komwe Vilnius ali ndipo, chifukwa chake, momwe. kodi angakonde tsiku lobadwa labwino ku mzinda womwe saudziwa nkomwe.
“M’mbuyomu, tinakopa chidwi cha anthu amene tikuwafunawo mwa kuseka kubisika kwa Vilnius. Nthawi ino, tidapanga chinthu chopusa ichi, chopereka cha Vilnius 'Belated Birthday E-card, kuti tiwonetse, m'njira yosaiwalika, kuti palibe amene akudziwa kuti tsiku lobadwa la Vilnius liti," adatero. "Tsopano, mungalankhule bwanji za kukhazikitsidwa kwa chinthu "chopusa" chotere monga ma e-makhadi obadwa a mzinda? Chabwino, tonse tikudziwa kuti zinthu zopusa zimatsatiridwa mwankhanza mu infomercials. Tidaganiza zoyambitsa chikhumbo cha omverawo pokonzanso chidziwitso cha 90s m'njira yolondola kwambiri, ngakhale kugwiritsa ntchito kamera ya 90s, ochita zisudzo osadziwa, ndi masitaelo onse anthawi imeneyo. "
Wachidziwitso amatsatira mosamalitsa zomwe zimachitika zotsatsa zofananira kuyambira zaka za m'ma 90 - kuyambira kuwombera ndi kamera yaukadaulo yanthawi imeneyo, mawonekedwe amtundu, zida zakale ngati kompyuta ya 90s McIntosh, komanso machitidwe apamwamba a ochita masewerawa. Lingaliro la kampeniyi lidasankhidwa chifukwa posachedwapa, kukongola kwazaka za m'ma 90 kumapangitsa kuti anthu azingoganiza za nthawi yapitayi. Nthawi yomweyo, Vilnius amaseka zidziwitso zachikale zomwe zimatsatsa zomwe palibe amene amafunikira - monga ma e-makhadi.
Vilnius wakhala akukondwerera ndi zochitika zobadwa zisanakwane 700 mu 2021 ndi 2022 ndipo abweretsa zikondwererozo mu 2023 - chaka chachikumbutso chenicheni. Mzindawu, motero, umapempha alendo kuti afufuze zojambula zake zazikulu monga Old Town yomwe ili m'gulu la UNESCO, madera ozungulira dziko lonse lapansi, malo odyetserako chakudya, ndi kukwera mabaluni akumoto, komanso kuti alowe muzochita zambiri zachikhalidwe, maphunziro, ndi zaluso. , zochitika zapamwamba, zisudzo zapadziko lonse, ndi makonsati.
