Momwe Mungamangenso Ntchito Zoyendera ndi Ndale? Ntchito Yosatheka?

• Zikhalidwe, zachilengedwe komanso zachuma zimakhudza misika yomwe ikuyenda komanso yomwe ikuwunikira komanso magulu awo komanso omwe angathe (alendo) ndi alendo;

• Kuyesa kwa Maulendo ndi Kuyenda, kufunikira kwake ndikofunika malo athu, komanso momwe kulumikizana kwamphamvu kulumikizirana ndi magawo ndi mafakitale okhudzana;

• Kusintha kwa mfundo zandale zolimbikitsira Travel & Tourism ngati ntchito yothandiza kwambiri, komanso kupindula ndi Tourism ngati njira yolumikizirana, kuti tithandizire mtundu wa ambulera ndi chithunzi cha malowa / kopita kwathunthu - ngati malo kukhala, kugwira ntchito, kusunga ndalama, komanso kuyenda.

Travel & Tourism ndi kampani yomwe yadzipereka kuti maloto akwaniritsidwe, yomwe ikutsogolera zokhumba za anthu panjira yopita ulendowu, kusangalala ndi zosangalatsa, masewera ndi zochitika, zaluso ndi chikhalidwe, malingaliro atsopano ndi malingaliro. Kodi izi sizinthu zofunika kwambiri zomwe zimapangitsa moyo wamunthu kukhala wofunika kwambiri? Kodi kuyenda ndi zokopa alendo, chifukwa chake, sizikhala ndi udindo woyamba pamadera, zigawo, mayiko, komanso padziko lonse lapansi zomwe zimateteza ufulu wa anthu ndikulimbikitsa ntchito za anthu? 

Munthawi yachinyengo, kukopa ena, nkhani zabodza, kukonda anthu ena, komanso mawu achidani, zokopa alendo zimapereka mwayi woti zitheke, zimadzutsa zachilengedwe komanso zowoneka bwino, zaluso komanso zochitika zapadera za cholowa cha dziko lonse lapansi komanso za Disney ' maiko akutali. Palibe chifukwa chodzipangira choyipacho: Komabe, osanyalanyaza zopanga, zokopa alendo zimayang'ana 'zowona' - ndipo tikudziwa: 'world of artifice yomwe idalimbikitsidwa ndi mtima - ndi' zaluso ', chifukwa chake yoperekedwa ku lingaliro lapamwamba la' Woona, Wokongola ndi Wabwino '.

Ngakhale adagawika m'makampani masauzande ochepa a 'nsomba zazikulu' komanso mamiliyoni a makampani azing'ono ndi apakatikati (SME) ndi mabungwe aboma, Travel & Tourism imadzitamandira kuti ndiyo msika waukulu kwambiri padziko lonse lapansi - wokhala ndi malingaliro abwino ndikudzipereka kutumikira ndi perekani zokumana nazo zosangalatsa. Kuphatikiza apo, Tourism imadzitenga ngati msika woyamba wamtendere. Kodi izi zimadziwika ndi aliyense kunja kwa gawo lino? Kodi Maulendo ndi Zokopa alendo amafika pachinyengo chonchi?

Masomphenya oyenda padziko lapansi adalimbikitsa a Thomas Cook kuti akonzekere ulendo woyamba. Zaka mazana angapo pambuyo pake, masomphenya oyenda momasuka kudutsa malire adakhala vekitala yomwe idayambitsa ziwonetsero za Lolemba ku East Germany. Pamodzi ndi atsogoleri okonda ufulu padziko lonse lapansi, 'ntchito zomwe anthu sangathe' pamapeto pake zimangotsogolera kugonjetsedwa kwa maulamuliro opondereza achikomyunizimu komanso kugwa kwa khoma. Kusandulika kwake! Chimodzi mwazovuta ndizovuta kubwereza.

Pobwezera, komabe, zakale zimawoneka ngati zikuwonekeranso: Zowonadi, tasintha kuchokera ku Cold War kupita ku Cold Peace, podziwa kuti izi sizoposa zida zankhondo. Kodi ndizomwe timafuna?

Pambuyo pa kugwa kwa khoma, mwayi ndi mwayi wopanga monga kukwezedwa kwa nyengo, zokonzeka kutengedwa. Soviet Union inali itagawanika, dziko la Russia linali chipwirikiti, komabe Purezidenti Yeltsin, wolanda boma, adadzionetsa kuti ndi wamphamvu mokwanira kuti ateteze boma. Patatha zaka khumi wolowa m'malo mwake a Putin, omwe nthawi zambiri samatengedwa ngati "demokalase wopanda chilema" (ngakhale mtsogoleri wakale wakale waku Germany a Schröder adawunika mwachangu), adalankhula mu Bundestag yaku Germany ndipo adasangalatsidwa mbali zonse. Pangano la Warsaw linali litasungunuka, koma NATO, yofunitsitsa kumasula azungu aku East Europe ku zoopsa zawo za 'Russia', adakhala patsogolo ndikukula kummawa. Russia idamva kuti yathyoledwa, ndipo kuzindikira kwake kwakukulira kukhala gawo la Europe kunanyalanyazidwa mosaganizira. Mgwirizano wakumadzulo unadzionetsera wofuna kuchita zankhondo koma wosaona za ndale. Lero, m'malo mopatsa thupi mzimu woyambirira wamgwirizano waku Europe-Russia, ndibwino tione kuchulukana kwa Russia.

Ndi mwayi wotani womwe udasowa koyambirira kwa ma 1990 kuti 'ayese dziko latsopano lolimba mtima': kutsegula Russia ku Europe ndi West ndikuponya zida zonse zowola za Cold War pazinthu zawo zamphesa zamphesa. "NATO yatayika" - zilibe kanthu, popeza anali chabe Trump kunena izi? -

Ndi mwayi wotani womwe atsogoleri owona m'maboma, maboma komanso mabizinesi apamwamba akuwonetsa kuwoneratu zam'mbuyo komanso chidwi, ndikulankhula? Ndi mwayi wotani wa Travel & Tourism, womwe ndi bizinesi yayikulu kwambiri padziko lonse yamtendere, kusiya gulu lawo laukadaulo la minyanga ya njovu ndikupanga malo owunikira ma radiation: kuti akhazikitse zopempha zothandizirana, kuyang'anira magawo amitundu yayikulu opanga zisankho zazikulu, kulinganiza zochitika zikhalidwe ndi chikhalidwe, kuthandizira kulimbikitsa kudalirana ndi kudalirana ndikutumiza mauthenga mwamphamvu amtendere kudzera pa Tourism kwa anthu omwe ali pamavuto?

Tsoka, mwayi wandale zamtunduwu udatha, ndipo malingaliro opanga kusintha kwa zabwino adakanidwa kapena kusiya kumva.

"Pachiyambi panali mawu": Pali zoyesayesa masiku ano - nthawi zina zokayikitsa monga ziliri, zowona - kutchulanso mawu odziwika: Chifukwa chake, 'wolandirayo' wosavuta wasinthidwa kwakanthawi m'zilankhulo kukhala 'resonance manager'. Ngati cholinga chake chikukhala pa 'resonance', mabungwe a Travel & Tourism akuyenera kupititsa patsogolo malingaliro awa, kuwalimbikitsa kuyanjana kwawo ndikuwonekera pamlingo wa 'othandizira anthu', m'malo mokhala odzikweza ngati okonda kukambirana, atadzikonzekeretsa kuti azikhala nawo bureaucracy ya tsiku ndi tsiku komanso zopinga zamakampani awo ogawanika.

Umenewu ndiumboni wina woti ma mantra ena olandila alendo akusemphana ndi iwo wokha: 'kupewa ndale ku Tourism'. Zitha kukhala zomveka chifukwa cha kutenga nawo mbali kwa Tourism mu malingaliro a tsiku ndi tsiku: Tourism, kuti ichitepo kanthu momasuka, iyenera kumasulidwa ku corsets ya utsogoleri waboma ndikupatsidwa mtundu wina wamalamulo achinsinsi. Komabe, pali kutsutsana kwakukulu ngati Tourism ikulimbikitsidwa kuti ichitepo kanthu 'kunja kwa ndale' konse.

Ndipotu, UNWTO, WTTC, ndi mabungwe ena otsogola mu Travel & Tourism samadziwika ndi anthu onse ngati 'mawu oyendera nyali' a Zowona, Zokongola, ndi Zabwino, omwe ali odzipereka kuwonekera ndikuchita mopyola malire a Tourism palokha komanso madera ake odziwika bwino. .

Ayeneranso kuyamba kutero, poganizira zomwe zikuchitika munthawi ya mliri wa Covid-19, komanso chifukwa cha masoka achilengedwe komanso zipwirikiti. Ndikukakamizidwa kuti gawo la Travel & Tourism mwachangu komanso mogwirizana mogwirizana ndi osewera mdziko lonse komanso mayiko ena athandizire UN Agenda 2030 Development Sustainable Development. Komabe, titatenga zonse zabwino pamodzi ndi luso limodzi, sitingathe kufikira 1,5-degree kutentha kwakukulu komwe kunakhazikitsidwa ndi 2040 kale, monga, zipani zandale ku Germany zikulingalira, kuti athane ndi kutentha kwapadziko lonse lapansi. Chifukwa chake, kuphatikiza pakulimbikitsa kuyesetsa kwathu kuthana ndi kusintha kwa nyengo, tiyenera kupereka gawo lathu kuti tigwiritse ntchito maubongo ambiri ndi ndalama pofotokoza njira momwe tingakhalire ndi kusintha kwa nyengo. Kupeza mayankho ndikofunikira kwambiri pakusungitsa ufulu, kukhazikika pagulu, komanso mtendere. Kodi ntchito ndiyosatheka? - Osaletseratu kuti sizingachitike!

Travel & Tourism, monga makampani omwe amaganiza kuti ndi Number-One amtendere, sangadzibise kudzipereka pa ndale komanso udindo wawo - imayimirira pakati pa zonsezi, ndipo akuyenera kutsogola kuwonekera komwe akupita, zochita zake, ndi mayankho opanga , mothandizana ndi mabungwe amalingaliro, mabungwe, ndi makampani, monga masukulu ndi mayunivesite, mabungwe aboma ndi othandizira, mayendedwe / mayendedwe ndi Mphamvu za Renewable Energy, kuchotsa zinyalala, kasamalidwe ka madzi ndi madzi ogwiritsidwa ntchito, chitetezo ndi chitetezo, zomangamanga… Travel & Ntchito zokopa alendo zikuyenera kukulitsa kulemera kwake pandale kuti zithandizire pantchito zamagulu azikhalidwe komanso zachilengedwe zomwe zimakhudzidwa kwambiri komanso zofanizira.

Tsiku laposachedwa la World Cleanup Day, lolandilidwa kwambiri kumadzulo ndipo, monga 'subbotnik' (makamaka 'Loweruka' kuyeretsa), lodziwika bwino ku Russia ndi Eastern Europe, likadakhala chitsanzo chabwino kuyamba, ngati 'chiyambi' cha Tsiku lapadziko lonse la zokopa alendo Sept. 27.

Kufuna kuganiza kokha?

Author Max Haberstroh, Tourism Consultant ku Germany, membala wa World Tourism Network

Choonadi Choyenera ndi nkhani yofalitsidwa ndi Max Haberstroh.