Kutenga nawo mbali ndi maboma am'deralo ndi njira yabwino kwambiri yoyambira kupanga zosintha zomwe mukufuna kuziwona padziko lapansi. Koma kuyambitsa kampeni kumatanthauzanso kukhazikitsa tsamba lanu la FB, kulilimbikitsa, kupeza zokonda ndikuligwiritsa ntchito potsatsa.
Nthawi zambiri osankhidwa atsopano amakhumudwitsidwa powona momwe tsamba lawo landale likukulira pang'onopang'ono, koma kumbukirani kuti izi siziri m'manja mwanu. Ma algorithms a Facebook amakonda kwambiri masamba ndi zomwe zili kale ndi zochulukira, zomwe zimapangitsa kuti zikhale zovuta kuti tsamba lililonse latsopano likule. Kuthyolako kwabwino kwambiri kozungulira botolo la algorithmic ndikugula zokonda za Facebook kuchokera ku UK. Mutakulitsa tsamba lanu ndi zokonda zambiri, zomwe muli nazo ziziwoneka pafupipafupi, kukulolani kuti mukulitse tsamba lanu.
Nawa maupangiri omwe timakonda kwambiri okulitsa tsamba lodziwika bwino landale:
Gwiritsani Ntchito Mwanzeru Gawo la Nkhani Zokhudza Nkhani
Kulakwitsa kumodzi komwe anthu ambiri amapanga akakhazikitsa tsamba ndikunyalanyaza gawo la About, mwina osavutikira kulilemba konse kapena kungolemba mwachidule, monga, "kuthamangira udindo." Zomwe zili mugawo la About zithandiza anthu omwe akufunafuna omwe akufunafuna kwanuko kupeza tsamba lanu ndikupereka zokonda, ndiye tsatirani izi:
- Nenani molunjika. Nenani dzina lanu, zomwe mukuthamangira, ndi mutu wanu wapano ngati zikuwoneka kuti ndizofunikira.
- Ngati panopa mulibe ofesi ya ndale kapena ntchito ya boma, mungathe kunena kuti, "Ellen Smith, Woimira Gotham City Mayor," ndi zina zotero.
- Tchulani nsanja zanu zambiri za kampeni momwe mungathere m'malo omwe mwaperekedwa. Phatikizani mawu osakira ndi chilichonse chofunikira chomwe muli nacho chomwe chingakuthandizeni paudindowu.
- Malizitsani ndi kuyitanira kuchitapo kanthu mwachidule (CTA) kulimbikitsa anthu kulowa nawo kampeni, kudzipereka, kapena kuvota patsiku lachisankho.
Ngati Muli ndi Bajeti, Ganizirani Zotsatsa za Facebook
Izi zidalipiridwa zotsatsa Facebook zitha kukhala zothandiza pamakampeni andale, kukulolani kulunjika anthu enieni omwe mumakhulupirira kuti ndiye amene angakuvotereni. Zitha kutenga nthawi kuti musankhe zoyenera pa kampeni yanu, ndipo mungafune kuyang'anitsitsa zotsatira za chibwenzi ndi zomwe amakonda kapena wina akuchitireni. Otsatira ambiri omwe amatsatsa malonda a A/B, amawona zotsatira tsiku ndi tsiku, amasintha ma metrics a omwe akufuna kuwafikira ndi zotsatsa zawo, ndikusintha mabizinesi awo, zonsezi ndikuyesera kusonkhanitsa zambiri. Kenako amagwiritsa ntchito deta iyi kuti ayese kuyesetsa kwawo ndikuwongolera ndalama.
Kumbukirani kuti kampeni yolipira yotsatsa imagwira ntchito bwinokonso ngati mumagwiritsa ntchito ndalama zochepa kuti mupeze zowonera patsamba lanu. Kuwonjezeka kwa kugunda uku kumathandizira kukupatsani kuyimirira bwino ndi ma algorithms a Facebook, zomwe zimagwiranso ntchito kupititsa patsogolo kufalikira kwa zolemba zanu ndikupatsanso anthu ambiri mwayi wokonda ndikulumikizana ndi zomwe mumalemba.
Tumizani Tsiku ndi Tsiku ndi Monitor Engagement
Tikudziwa - ndinu ofuna kusankha, muli otanganidwa ndikuthamangira maudindo ndipo simukhala ndi nthawi yolemba pa Facebook pazokonda. Komabe, ntchitoyi yatsiku ndi tsiku ndiyofunikira pakudziwitsa anthu ndikusonkhanitsa othandizira, kotero ngati mulibe nthawi yochitira nokha, lingalirani chimodzi mwazinthu izi:
- Pezani mlangizi wapa social media kuti akutumizireni.
- Ngati kulipira katswiri sikuli mu bajeti yanu, funsani mnzanu kapena wachibale kuti akusamalireni tsambalo.
- Gwiritsani ntchito ndandanda wapaintaneti ngati Hootsuite kapena Buffer kuti mukonze zolemba kuti ziziyenda sabata yonse kapena mwezi. Mtundu waulere wa Hootsuite umakupatsani mwayi wokhala ndi zolemba zisanu zomwe zakonzedwa nthawi iliyonse, ndipo mtundu waulere wa Buffer umalola khumi. Ngati mungakwanitse kukweza mapulani olipidwa, mudzatha kukonza zolemba zopanda malire pa Hootsuite kapena 2,000 pa Buffer.
- Ngati mukuyambitsa kampeniyi, konzekerani positi imodzi patsiku kwa masiku khumi otsatira pa Buffer, kenako ikani cholembera pa kalendala yanu kuti muchitenso m'masiku khumi.
Kumbukirani kuti ngakhale kukonzekera kumakupatsani mwayi woti muzilemba pamanja tsiku lililonse pazokonda, mukufunikabe kucheza ndi anthu omwe amatenga nthawi kuti apereke ndemanga pazolemba zanu ndikupereka zokonda. Apanso, ngati sichinthu chomwe mungachite ngakhale mphindi khumi patsiku, ganizirani kufunsa mnzanu kapena wina yemwe akugwira ntchito ya kampeni kuti akuchitireni.
Musagwirizane ndi Troll
Troll ali paliponse pama social media. Ngakhale mungakhale otanganidwa kwambiri, pali anthu omwe alibe chilichonse chochita ndi nthawi yawo kuposa kumangokhalira kukangana ndi anthu pa intaneti. Zachisoni kuti ma troll awa amakonda kutengera nkhani zomwe zimakangana ngati ndale, ndiye ndi nkhani yanthawi mpaka m'modzi waiwo atapeza tsamba lanu. Zomwe akufuna ndi chidwi, ndipo njira yabwino yowapangitsa kuti asakhale ndi chidwi ndi kuwanyalanyaza. Osachita nawo mpikisano - simudzapambana mkangano ndi troll.
Komabe, mutha kutero nenani ku Facebook ngati ndemanga zawo m'malo mwa ma likes zimalowa m'gawo lachidani kapena ziwopsezo. Mukadali pamenepo, mutha kutsitsanso nyundo yoletsa kwa ogwiritsa ntchito omwe machitidwe achipongwe akukhudza tsamba lanu ngakhale Facebook ikapanda kuchitapo kanthu pa akaunti yawo. Ndibwinonso kupereka lipoti ndi kuletsa anthu omwe amawonetsa ndemanga kuti angotaya ma spam opanda tanthauzo, monga, "Gulani chinthu chabwinochi."
Ngati troll yayambitsa mavuto aakulu pa tsamba lanu, ikuvutitsa ena mu ndemanga, kapena yayambitsa mphekesera za inu zomwe anthu ena ayamba kukhulupirira, zingakhale zofunikira kuthetsa vutoli. Komabe, muyenera kuchita izi mobisa - osayankha troll, koma pangani positi ya "zochitika zaposachedwa." Kapena munganene kuti, “Ndikumvetsa kuti pali mphekesera zoti ndinachita chakuti-ndi-chakuti, ndipo imeneyo inali nkhani kwa ine!” Osatchula dzina la troll, ingofotokozani kuti wogwiritsa ntchitoyo adanenedwa ku Facebook ndikuletsedwa, kapena kuti mphekeserazo sizowona.
Khalani ndi Mafani Anu
Ngakhale simukufuna kukangana ndi ma troll, mutha kuchita ndi ena omwe amatenga nthawi kuti apereke ndemanga patsamba lanu. Kutsatira kwanu ndi zokonda zanu zikakula, simungathe kuyankha positi iliyonse, koma mutha kuyankha aliyense ndikunena kuti mumayamikira ndemanga ndi chithandizo chonse. Mukhozanso kuyankha anthu ena amene amanena mfundo zomveka kapena kufunsa mafunso.
Nthawi zambiri, wogwira ntchito atha kuyankha mafunso potumiza ulalo wamalamulo anu. Ndi malangizo awa, muli ndi zida zomangira tsamba lanu ndikukopa ovota ambiri pazifukwa zanu.
