Kodi tingayambitsenso bwanji moyenera komanso moyenera kuyenda komanso zokopa alendo, malonda omwe amagwiritsa ntchito 1 m'modzi pa 10 padziko lonse lapansi? Awa ndi anthu ogwira ntchito omwe awonongedwa ndi mliri wa COVID-19. Asia ikonzekera bwanji kuchira?
Malinga ndi Bungwe la World Travel & Tourism Council (WTTC) zoyenda komanso zokopa alendo, zowonekera mwachindunji komanso zomwe zakhudzidwa chaka chatha ku 2019 zidalemba:
- Ndalama $ US $ 8.9 trilioni ku GDP yapadziko lonse lapansi
- 3% ya GDP yapadziko lonse
- Ntchito 330 miliyoni, 1 mwa ntchito 10 padziko lonse lapansi
- US $ 1.7 trilioni alendo omwe amatumiza kunja (6.8% yazogulitsa zonse, 28.3% yazogulitsa padziko lonse lapansi)
- US $ 948 biliyoni capital capital (4.3% ya ndalama zonse)
Kubwezeretsa zokopa alendo ndi mutu wa 1 ndipo magawo onse amakampani athu akuyang'ana ndikuphunzira.
Kuchuluka kwa mawebusayiti omwe amapezeka ndikumakambirana ndi "gawo lotsatira" ndi umboni wa mphamvu ndi chidwi chobwerera kuntchito.
Koma kodi ma webinema ndi othandiza? Kumayambiriro sabata ino wofalitsa wolemekezeka Don Ross (TTR Weekly) akuwonetsa kuti ma webinema nthawi zambiri amalephera. "Popeza kuti mliri wa COVID-19 udatiponyera tonse m'nyumba zathu kuti tikhale osatsekedwa, tadzazidwa ndi kukwezedwa kwa ma webusayiti omwe amalonjeza kuti azitha kuyendetsa makampani oyendera kuchokera kumapeto mpaka panjira yatsopano. Chigumula cha ma webinar chimalonjeza kuti chiziwonetsa njira yakutsogolo, koma nthawi zambiri tikamayankhula ndi okamba nkhani, amasintha mwatsatanetsatane. Amapewa zowonekerazo ndipo amayang'ana kwambiri zobisika, ndikuganiza kuti timapita nawo pa webusayiti ndikuyembekeza kuti akatswiri atipatsa nzeru zachikale zotithandiza kupulumuka mkuntho wachuma, "adalemba.
Ntchito zokopa alendo zakhala zikugunda kwambiri kuchokera ku coronavirus, the UNWTO imayika chitayika pa US $ 450 biliyoni. Kachilomboka kakhudza anthu osachepera 3.48 miliyoni padziko lonse lapansi ndikupha oposa 244,000. Malo otchuka kwambiri okaona alendo monga United States, Spain, Italy ndi France ali m'gulu la mayiko omwe ali ndi matenda ambiri.
Anthu amangoyendanso ngati akuwona kuti zili bwino kutero - izi zidafotokozedwanso bwino ndi Don Ross pomwe adalemba kuti:
“M'dziko la COVID-19, kulingalira bwino kumatikakamiza kuti tidzayenda pomwe zili zotetezeka komanso tili ndi ndalama zina. Ndizo zomwe sitikulankhula nawo pa intaneti. Mliriwu ukuwononga ndalama aliyense, koma tingatani kuti tikhale ndi chitetezo chazaumoyo kuti tiyambitsenso zoyendera? ”
Kuchira kuli pamwamba kwambiri m'malingaliro a Skål International ndi UNWTO. Board of Affiliate Members, omwe CEO wa Skål International, a Daniela Otero, ndi membala, akhala akukambirana momwe angayankhire gawo lazokopa alendo, makamaka panthawi yobwezeretsa komanso zomwe ziyenera kukhala zofunika kuziganizira ndi maboma. .
Ntchito yayamba kale ku UNWTO pazolemba zoyamba za njira zotsegulanso zomwe zikugwira ntchito m'magawo onse amakampani, ndikuzindikira kuti maboma akalola, zikhala zofunikira kuchitapo kanthu mwachangu chifukwa zokopa alendo ndi amodzi mwa mafakitale ovuta kwambiri chifukwa cha COVID-19 ndi zotsatira zake.
The UNWTO akuyerekeza kutayika kwa alendo obwera kumayiko ena padziko lonse lapansi chaka chino kungatsika ndi 30%.
The UNWTO amakumbukira kuti zokopa alendo zakhala njira yodalirika yopulumutsira pambuyo pa zovuta zam'mbuyomu, kutulutsa ntchito ndi ndalama. Tourism, ndi UNWTO akuti,
"Ili ndi maubwino osiyanasiyana omwe apitilira gawo lino, kuwonetsa phindu lake lachuma komanso momwe anthu amakhalira."
Pafupifupi 80% yamabizinesi onse okopa alendo ndi mabizinesi ang'onoang'ono (SMEs), ndipo gawoli lakhala likutsogolera popereka ntchito ndi mwayi wina kwa azimayi, achinyamata komanso akumidzi komanso zokopa alendo zili ndi mwayi wopanga ntchito pambuyo pamavuto.
Chiyambireni zovuta zomwe zikuchitika pano, UNWTO yakhala ikugwira ntchito limodzi ndi bungwe la World Health Organisation (WHO) kutsogolera gawoli, ndikupereka malingaliro ofunikira kwa atsogoleri apamwamba komanso alendo pawokha.
Kuti timangenso ndikuyambiranso kuyenda timadalira kwambiri kukweza mpweya. Ndege zikayambiranso kuwuluka makampaniwo akhoza kuchira. Zitenga nthawi yayitali bwanji kuti tikambirane.
Mtsogoleri wamkulu wa PATA Dr. Mario Hardy adati, "Funso loyamba m'maganizo mwa aliyense ndiloti, tidzachira liti? Funso ili silofunika kuyankha. ”
Asia, akukhulupirira, ipereka chiwongola dzanja chachikulu kwambiri popita kudera la Asia Pacific ku 2021, malinga ndi zomwe zanenedwa ndi PATA. Kafukufuku wawo akuti alendo akuyenera kupereka alendo obwera 610 miliyoni mu 2021 (omwe 338m ndi am'madera ena). Kukula kwa alendo obwera ndi 4.3% poyerekeza ndi 2019 (585m).
Kukula kwa alendo obwera padziko lonse lapansi (IVAs) kumatha kusiyanasiyana ndi zigawo, pomwe Asia ikuyembekezeka kubwereranso ndikukula kwachangu kwambiri poyerekeza ndi 2019.
Munthawi yomwe akuyembekezeredwa kuchira mu 2021, Asia iyenera kupanga manambala obwera bwino, omwe abwerera kuchokera kutayika kwa alendo 104 miliyoni pakati pa 2019 ndi 2020 kukula 5.6% mpaka 338m ku 2021 poyerekeza ndi 2019.
Sizingakhale kuyenda bwino konse. Tidzakumana ndi mpikisano padziko lonse lapansi kaamba ka alendo, komanso alendo omwe timakhala nawo nthawi zonse - kuphatikiza ochokera ku China.
Wapampando wa Hong Kong Tourism Board a Pang Yiu-kai adanenanso kuti ngakhale zinali zovuta kuneneratu kuti makampani adzachira liti ku mliri wa COVID-19, chiwongolero chokhala ngati V sichingatheke kuthana ndi zoletsa zakunja komanso kuyimitsidwa kwa ndege.
Zomwe adati ndizakuti msika uliwonse uwononga madola mamiliyoni mazana, kapena mabiliyoni, kuthamangitsa alendo chifukwa mliriwu udasokoneza maulendo apadziko lonse lapansi ndikuwombetsa malonda kuyambira February, adatero.
"Malo okopa alendo adzakonzedwanso, padzakhala zachilendo zatsopano," watero mkulu wa zokopa alendo ku HK pamsonkhano wake wapachaka kwa omwe akuchita nawo mafakitale 1,500.
A Pang ananenanso kuti kutengera kusanthula kwa msika, alendo oyenda kumtunda ndi omwe akuyenda mumisika yayitali adzayenda kwawo pambuyo poti mliriwo wamwalira. Mafunde adzasintha.
"Kuchira pambuyo pa mliri kungasiyanitse ndi kudwala kwa matenda oopsa a kupuma (SARS) mu 2003," adatero.
“Mu 2003, mliri wa SARS udachitika makamaka ku Hong Kong. Kwa COVID-19, dziko lonse lapansi lakhudzidwa, "adatero Pang.
Ngakhale zochitika zachuma zidayambiranso pang'onopang'ono kumalire ndipo anthu amabwerera kuntchito, oyenda kumtunda amayang'ana kwambiri zaumoyo ndi chilengedwe atakhala m'ndende miyezi ingapo, Pang adati akugwirizana ndi zomwe tinanena kale kuchokera kwa Don Ross.
"Posankha malo opita kukacheza mtsogolo, azikhala okonda mtengo ndipo azikondera omwe angaike pachiwopsezo chathanzi," adatero. "Msika wa MICE kumtunda watsika pang'ono ndipo zochitika zakhala zikuchitika pa intaneti kapena kuimitsidwa kaye."
"M'chigawo, achichepere komanso azaka zapakati ku Japan, Koreans ndi Taiwanese ndiomwe angafune kwambiri kuyenda koma angakonde maulendo afupikitsa chifukwa chazachuma komanso tchuthi," adatero.
Maulendo ataliatali atenga nthawi yayitali kuti abwezeretse, ndipo gawo lomwe likutuluka ku Hong Kong mwina silingayendere mpaka kotala lomaliza la chaka chino, adanenanso.
Woyang'anira wamkulu Dane Cheng Ting-yat adati bungwe la HK lidayika ndalama zokwana HK $ 400 miliyoni (1.66 biliyoni) kuti zithandizire makampaniwa m'njira zitatu.
Pakadali pano anali kupanga njira yoti achire ngati gawo loyamba.
Ntchito zokopa alendo ndi imodzi mwazitsulo zinayi zaku Hong Kong, zomwe zimapereka 4.5% pazogulitsa zonse mu 2018.
Ponena za wolemba
Andrew J. Wood adabadwira ku Yorkshire England, ndi katswiri pa hotelo, Skalleague komanso wolemba maulendo. Andrew ali ndi zaka zopitilira 40 zochereza alendo komanso zokumana nazo paulendo. Ndiwomaliza maphunziro ku hotela ya Napier University, Edinburgh. Andrew ndi Director wakale wa Skal International (SI), Purezidenti wa National SI Thailand ndipo pano ndi Purezidenti wa SI Bangkok komanso VP wa SI Thailand ndi SI Asia. Amakhala mlendo wophunzitsa alendo ku mayunivesite osiyanasiyana ku Thailand kuphatikiza Assumption University's Hospitality School komanso Japan Hotel School ku Tokyo.
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